2012, ISBN: 1422158527
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2012, ISBN: 1422158527
[EAN: 9781422158524], [PU: Harvard Business School Press], pp. xiv + 302, Books
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2012, ISBN: 1422158527
[EAN: 9781422158524], New book, [PU: Harvard Business Review Press], Book is in NEW condition., Books
ISBN: 9781422158524
hardcover. Good. Access codes and supplements are not guaranteed with used items., 2.5
ISBN: 9781422158524
Paperback. Very Good., 3, Paperback. Very Good., 3
ISBN: 9781422158524
Paperback. Like New., 5
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While marketers look for more ways to get personal with customers, including new tricks with “big data,” customers are about to get personal in their own ways, with their own tools. Soon consumers will be able to:
• Control the flow and use of personal data
• Build their own loyalty programs
• Dictate their own terms of service
• Tell whole markets what they want, how they want it, where and when they should be able to get it, and how much it should cost
And they will do all of this outside of any one vendor’s silo.
This new landscape we’re entering is what Doc Searls calls The Intention Economy—one in which demand will drive supply far more directly, efficiently, and compellingly than ever before. In this book he describes an economy driven by consumer intent, where vendors must respond to the actual intentions of customers instead of vying for the attention of many.
New customer tools will provide the engine, with VRM (Vendor Relationship Management) providing the consumer counterpart to vendors’ CRM (Customer Relationship Management) systems. For example, imagine being able to change your address once for every company you deal with, or combining services from multiple companies in real time, in your own ways—all while keeping an auditable accounting of every one of your interactions in the marketplace. These tantalizing possibilities and many others are introduced in this book.
As customers become more independent and powerful, and the Intention Economy emerges, only vendors and organizations that are ready for the change will survive, and thrive. Where do you stand?
Informazioni dettagliate del libro - The Intention Economy: When Customers Take Charge
EAN (ISBN-13): 9781422158524
ISBN (ISBN-10): 1422158527
Copertina rigida
Copertina flessibile
Anno di pubblicazione: 2012
Editore: Perseus Distribution
256 Pagine
Peso: 0,548 kg
Lingua: Englisch
Libro nella banca dati dal 2009-11-05T04:31:46+01:00 (Zurich)
Pagina di dettaglio ultima modifica in 2023-09-02T22:14:56+02:00 (Zurich)
ISBN/EAN: 9781422158524
ISBN - Stili di scrittura alternativi:
1-4221-5852-7, 978-1-4221-5852-4
Stili di scrittura alternativi e concetti di ricerca simili:
Autore del libro : doc, searl, searls, harvard business review
Titolo del libro: the intention economy when customers take charge, reviews
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9781422184028 Intention Economy (Doc Searls)
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