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Retailing in the new millennium stands as an exciting, complex and critical sector of business in most developed as well as emerging economies. Today, the retailing industry is being buff… Altro …

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[EAN: 9783540283997], [SC: 3.0], [PU: Berlin: Springer], RETAILING,FUTURE STORE,TRADE,RETAIL,, 413 S. Ehem. Bibliotheksexemplar mit üblichen Merkmalen wie Signatur und Stempel. Kaum Lager… Altro …

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Retailing in the 21st Century. Current and Future Trends. - copertina rigida, flessible

2005, ISBN: 3540283994

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Retailing in the 21st Century: Current and Future Trends - copertina rigida, flessible

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Retailing in the 21st Century: Current and Future Trends
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ISBN:

9783540283997


Retailing in the new millennium stands as an exciting, complex and critical sector of business in most developed as well as emerging economies. Today, the retailing industry is being buffeted by a number of forces simultaneously, e.g., increasing competition within and across retailing formats, the growth of online retailing, the advent of 'radio frequency identification' (RFID) technology, the explosion in customer-level data availability, the global expansion of major retail chains like Wal-Mart and METRO Group and so on. Making sense of it all is not easy but of vital importance to retailing practitioners, analysts and policymakers. With crisp and insightful contributions from many of the world's leading experts in retailing, Retailing in the 21st Century offers in one book a compendium of state-of-the-art, cutting-edge knowledge to guide successful retailing in the new millennium. TOC:Overview. Introduction: Retail Success and Key Drivers.- Retailing in the Global World: Case Study of Metro. Global, Environmental, and Market Tends: Global Trends: Retail Trends in Europe.- Trends in U.S. Retailing.- Trends in Retailing in East Asia. Environmental Trends: Future Store Technologies and Their Impact on Grocery Retailing.- The Third Wave of Marketing Intelligence.- Applications of Intelligent Technologies in Retail Marketing.- New Automated Checkout Systems. Market Trends: Understanding Retail Customers.- Future Trends in Multi-channel Retailing.- Retail Competition. Trends in Retail Management: People: New Challenges in Retail Human Resource Management. Product: Retail Assortment: More Is Not Better.- Out-of-Stock: Reactions, Antecedents, Management Solutions, and a Future Perspective. Pricing: Recent Trends and Emerging Practices in Retailer Pricing.- Retail Pricing - Higher Profits Through Improved Pricing Processes. Distribution (Place): Current Status and Future Evolution of Retail Formats.- Electronic Retailing. Operations, Promotion, and Marketing Communications: Supply Chain Management in a Promotional Environment.- Sales Promotion.- Understanding Customer Loyalty Programs.- Integrated Marketing Communications in Retailing.- About the Editors.- About the Authors.

Informazioni dettagliate del libro - Retailing in the 21st Century: Current and Future Trends


EAN (ISBN-13): 9783540283997
ISBN (ISBN-10): 3540283994
Copertina rigida
Anno di pubblicazione: 2006
Editore: Springer

Libro nella banca dati dal 2007-06-04T20:10:39+02:00 (Zurich)
Pagina di dettaglio ultima modifica in 2023-12-02T13:45:08+01:00 (Zurich)
ISBN/EAN: 9783540283997

ISBN - Stili di scrittura alternativi:
3-540-28399-4, 978-3-540-28399-7
Stili di scrittura alternativi e concetti di ricerca simili:
Autore del libro : krafft
Titolo del libro: retailing 21st century, trend, future trends

Dati dell'editore

Autore: Manfred Krafft
Titolo: Retailing in the 21st Century - Current and Future Trends
Editore: Springer; Springer Berlin
414 Pagine
Anno di pubblicazione: 2005-09-26
Berlin; Heidelberg; DE
Stampato / Fatto in
Peso: 0,776 kg
Lingua: Inglese
76,95 € (DE)

BB; Book; Hardcover, Softcover / Wirtschaft/Werbung, Marketing; Marketing und Vertrieb; Verstehen; Future Store; Sales; Retail Marketing; business; Retail; distribution; Trends; Trade; radio-frequency identification (RFID); communication; management; marketing; Retail Management; Retailing; B; Marketing; Business and Management; Management; Procurement; Marktforschung; Management und Managementtechniken; Einkaufs- und Supply-Management; Optimieren; EA; BB

Overview.- Retail Success and Key Drivers.- Retailing in the Global World: Case Study of Metro.- Global, Environmental, and Market Trends.- Retail Trends in Europe.- Trends in U.S. Retailing.- Trends in Retailing in East Asia.- Future Store Technologies and Their Impact on Grocery Retailing.- The Third Wave of Marketing Intelligence.- Applications of Intelligent Technologies in Retail Marketing.- New Automated Checkout Systems.- Understanding Retail Customers.- Future Trends in Multi-channel Retailing.- Retail Competition.- Trends in Retail Management.- New Challenges in Retail Human Resource Management.- Retail Assortment: More ? Better.- Out-of-Stock: Reactions, Antecedents, Management Solutions, and a Future Perspective.- Recent Trends and Emerging Practices in Retailer Pricing.- Retail Pricing — Higher Profits Through Improved Pricing Processes.- Current Status and Future Evolution of Retail Formats.- Electronic Retailing.- Supply Chain Management in a Promotional Environment.- Sales Promotion.- Understanding Customer Loyalty Programs.- Integrated Marketing Communications in Retailing.
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