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International Strategic Leadership: Case study of Benetton Group - Olga Sokolowski
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International Strategic Leadership: Case study of Benetton Group - edizione con copertina flessibile

2010, ISBN: 3640850432

[EAN: 9783640850433], Neubuch, [SC: 0.0], [PU: GRIN Verlag], STRATEGICDEVELOPMENT; STRATEGICCHANGE; PRODUCT-MARKETSTRATEGYMATRIX; BUSINESSREENGINEERING; UNTITEDCOLOUROFSTRATEGICPROFILE; S… Altro …

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International Strategic Leadership: Case study of Benetton Group - edizione con copertina flessibile

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International Strategic Leadership: Case study of Benetton Group - edizione con copertina flessibile

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International Strategic Leadership: Case study of Benetton Group - nuovo libro

2011, ISBN: 3640850432

2. Auflage Kartoniert / Broschiert Strategicdevelopment; StrategicChange; product-marketstrategymatrix; UntitedColourofstrategicprofile; shockingadvertisement; BusinessReengineering, mi… Altro …

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International Strategic Leadership: Case study of Benetton Group - Sokolowski, Olga
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International Strategic Leadership: Case study of Benetton Group - nuovo libro

2011, ISBN: 3640850432

2. Auflage Kartoniert / Broschiert Strategicdevelopment; StrategicChange; product-marketstrategymatrix; BusinessReengineering; UntitedColourofstrategicprofile; shockingadvertisement, mi… Altro …

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International Strategic Leadership: Case study of Benetton Group
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ISBN:

9783640850433


Seminar paper from the year 2010 in the subject Business economics - Business Management, Corporate Governance, grade: 1,7, University of Applied Sciences Emden/Leer, language: English, abstract: In times of globalisation, engineering progress and extremely aggressive competition as well as continuous growth of dynamic and complexity within business, strategic changes are crucial for organizational surviving. Consequently, organisations have to be permanently harmonized with their environments to react to external developments effectively and to form the business proactively so they are operated in timely.1 As an excellent example for global expansion by successful management of strategy changes, the Benetton Group is classified.Benetton is an Italian producer of high quality design clothing, which is active since the early 1960s. The company started as a family business and until today, the family of Benetton has the control over the firm. The company is not only famous for its high quality and sophisticated design, as it is known for its advertisement campaigns against racism, discrimination and ine-quality. In the 1980s, the Italian photographer Oliviero Toscani started to work for the Benet-ton Group as the designer for the marketing campaigns. Within several years, the advertise-ments of Benetton were not only about cloths, as the fight against racism and discrimination became almost more important than the clothing itself. The company did even change its name in order to express their fight against inequality in the world, into United Colors of Benetton.2Major aim of this report is to clarify the essential importance of strategic change management on the basis the successful story of Benetton Group. The report contains several chapters that highlight the strategic changes of the company in the past and in the future, which gives infor-mation about the Benetton Group and shows the strengths and weaknesses of the company in comparison to the market. Thereby, chapter two contains information about the past and future strategic development of the company.

Informazioni dettagliate del libro - International Strategic Leadership: Case study of Benetton Group


EAN (ISBN-13): 9783640850433
ISBN (ISBN-10): 3640850432
Copertina rigida
Copertina flessibile
Anno di pubblicazione: 2011
Editore: GRIN Verlag

Libro nella banca dati dal 2011-08-26T14:25:08+02:00 (Zurich)
Pagina di dettaglio ultima modifica in 2024-02-10T10:39:31+01:00 (Zurich)
ISBN/EAN: 9783640850433

ISBN - Stili di scrittura alternativi:
3-640-85043-2, 978-3-640-85043-3
Stili di scrittura alternativi e concetti di ricerca simili:
Autore del libro : sokolowski, olga
Titolo del libro: benetton, groups leadership, just case, group seven, the group, what you need know about leadership, study, strategic international management

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