2012, ISBN: 9780071326230

[ED: Taschenbuch / Paperback], [PU: McGraw-Hill Professional], AUSFÜHRLICHERE BESCHREIBUNG: Designed around the marketing strategy process with a clear emphasis on analysis, planning, and… Plus…

[ED: Taschenbuch / Paperback], [PU: McGraw-Hill Professional], AUSFÜHRLICHERE BESCHREIBUNG: Designed around the marketing strategy process with a clear emphasis on analysis, planning, and implementation, this text and casebook discusses the concepts and processes for gaining a competitive advantage in the marketplace. The new edition of Strategic Marketing uses a decision-making process to examine the key concepts and issues involved in analyzing and selecting strategies. Marketing strategy is considered from a total business perspective, examining marketing strategy beyond the traditional emphasis on marketing functions. The length and design of the book offer flexibility in the use of the text material and cases. New features and updated cases have made this text the most relevant text in the market today. INHALT: Part I: Strategic Marketing Chapter 1 Imperatives for Market-Driven Strategy Appendix 1A Strategic Marketing Planning Cases for Part I Part II: Markets, Segments, and Customer Value Chapter 2 Markets And Competitive Space Appendix 2A Financial Analysis for Marketing Planning and Control Chapter 3 Strategic Market Segmentation Chapter 4 Strategic Customer Relationship Management Chapter 5 Capabilities For Learning About Customers and Markets Cases for Part II Part III: Designing Market-Driven Strategies Chapter 6 Market Targeting and Strategic Positioning Chapter 7 Strategic Relationships Chapter 8 Innovation and New Product Strategy Cases for Part III Part IV: Market-Driven Program Development Chapter 9 Strategic Brand Management Chapter 10Value Chain Strategy Chapter 11 Pricing Strategy Chapter 12Promotion, Advertising and Sales Promotion Strategies Chapter 13Sales Force, Internet and Direct Marketing Strategies Cases for Part IV Part V: Implementing and Managing Market-Driven Strategies Chapter 14Designing Market-Driven Organizations Chapter 15Marketing Strategy Implementation and Control Appendix 15A Marketing Metrics Cases for Part V Part VI: Comprehensive Cases, DE, [SC: 0.00], Neuware, gewerbliches Angebot, H: 255mm, 768, [GW: 1259g], Selbstabholung und Barzahlung, PayPal, offene Rechnung, Banküberweisung, Internationaler Versand<

ISBN: 9780071326230

Designed around the marketing strategy process with a clear emphasis on analysis, planning, and implementation, this text and casebook discusses the concepts and processes for gaining a c… Plus…

Designed around the marketing strategy process with a clear emphasis on analysis, planning, and implementation, this text and casebook discusses the concepts and processes for gaining a competitive advantage in the marketplace. The new edition of Strategic Marketing uses a decision-making process to examine the key concepts and issues involved in analyzing and selecting strategies. Marketing strategy is considered from a total business perspective, examining marketing strategy beyond the traditional emphasis on marketing functions. The length and design of the book offer flexibility in the use of the text material and cases. New features and updated cases have made this text the most relevant text in the market today. Books, [PU: McGraw Hill]<

ISBN: 0071326235

[SR: 236802], Taschenbuch, [EAN: 9780071326230], McGraw-Hill Education Ltd, McGraw-Hill Education Ltd, Book, [PU: McGraw-Hill Education Ltd], McGraw-Hill Education Ltd, Strategic Marketin… Plus…

[SR: 236802], Taschenbuch, [EAN: 9780071326230], McGraw-Hill Education Ltd, McGraw-Hill Education Ltd, Book, [PU: McGraw-Hill Education Ltd], McGraw-Hill Education Ltd, Strategic Marketing Discusses the concepts and processes for gaining the competitive advantage in the marketplace. This book presents the marketing strategy process with an emphasis on analysis, planning, and implementation. Full description, 58309011, Systeme & Planung, 58298011, Management & Führung, 58173011, Business, Karriere & Geld, 54071011, Genres, 52044011, Fremdsprachige Bücher<

ISBN: 9780071326230

[PU: McGraw Hill]