Global Marketing Management (Hardcover) e-marketing globalization Asia Pacific Marketing Federation advertising promotion selling public relations sales promotion direct marketing trade shows sponsorship Social Architecture business executives Warren J. Keegan Mark Green For courses in International Marketing and Global Marketing. This is the leading MBA text in international marketing-with comprehensive cases.This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, product and services marketing. Specific chapter topics examine the global economic environment; the social and cultural environment; the political, legal, and regulatory environments; global customers; global marketing information systems and research; global targeting, segmenting and positioning; entry and expansion strategies: marketing and sourcing; cooperation and global strategic partnerships; competitive analysis and strategy; product decisions - edition reliée, livre de poche
2001, ISBN: 0130332712
[EAN: 9780130332714], Gebraucht, sehr guter Zustand, [PU: Prentice Hall International series in marketing Case studies Auflage: 0007 (Juli 2001)], E-MARKETING GLOBALIZATION ASIA PACIFIC M… Plus…
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ISBN: 9780130332714
This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, product and services marketing. Specific chapter topics … Plus…
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ISBN: 9780130332714
Pearson College Div. Hardcover. GOOD. Spine creases, wear to binding and pages from reading. May contain limited notes, underlining or highlighting that does affect the text. Possible e… Plus…
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2001, ISBN: 0130332712
[EAN: 9780130332714], [SC: 0.0], [PU: Pearson College Div], Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Descr… Plus…
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ISBN: 9780130332714
Pearson College Div. Hardcover. VERY GOOD. Light rubbing wear to cover, spine and page edges. Very minimal writing or notations in margins not affecting the text. Possible clean ex-libr… Plus…
Biblio.co.uk |
Global Marketing Management (Hardcover) e-marketing globalization Asia Pacific Marketing Federation advertising promotion selling public relations sales promotion direct marketing trade shows sponsorship Social Architecture business executives Warren J. Keegan Mark Green For courses in International Marketing and Global Marketing. This is the leading MBA text in international marketing-with comprehensive cases.This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, product and services marketing. Specific chapter topics examine the global economic environment; the social and cultural environment; the political, legal, and regulatory environments; global customers; global marketing information systems and research; global targeting, segmenting and positioning; entry and expansion strategies: marketing and sourcing; cooperation and global strategic partnerships; competitive analysis and strategy; product decisions - edition reliée, livre de poche
2001, ISBN: 0130332712
[EAN: 9780130332714], Gebraucht, sehr guter Zustand, [PU: Prentice Hall International series in marketing Case studies Auflage: 0007 (Juli 2001)], E-MARKETING GLOBALIZATION ASIA PACIFIC M… Plus…
Mark C., Keegan, Warren J. Green:
Global Marketing Management by Mark C., Keegan, Warren J. Green - livre d'occasionISBN: 9780130332714
This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, product and services marketing. Specific chapter topics … Plus…
ISBN: 9780130332714
Pearson College Div. Hardcover. GOOD. Spine creases, wear to binding and pages from reading. May contain limited notes, underlining or highlighting that does affect the text. Possible e… Plus…
2001, ISBN: 0130332712
[EAN: 9780130332714], [SC: 0.0], [PU: Pearson College Div], Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Descr… Plus…
ISBN: 9780130332714
Pearson College Div. Hardcover. VERY GOOD. Light rubbing wear to cover, spine and page edges. Very minimal writing or notations in margins not affecting the text. Possible clean ex-libr… Plus…
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Informations détaillées sur le livre - Global Marketing Management
EAN (ISBN-13): 9780130332714
ISBN (ISBN-10): 0130332712
Version reliée
Livre de poche
Date de parution: 2001
Editeur: Pearson College Div
617 Pages
Poids: 1,343 kg
Langue: eng/Englisch
Livre dans la base de données depuis 2007-06-20T11:36:55+02:00 (Zurich)
Page de détail modifiée en dernier sur 2024-03-05T12:48:09+01:00 (Zurich)
ISBN/EAN: 0130332712
ISBN - Autres types d'écriture:
0-13-033271-2, 978-0-13-033271-4
Autres types d'écriture et termes associés:
Auteur du livre: keegan, green, mark warren, warre, warr
Titre du livre: warre, zeichnen fachrechnen, marketing information systems, strategic international management, social strategies, regulatory management, consumer, marketing management cases, product information management, the green book, global strategic management mba, high and low, positioning, marketing management text, legal tech, direct marketing, international sourcing, global analysis, competitive strategy, marketing global keegan warren green mark, environment industrial, advertising marketing research, analysis decisions, market entry strategies, global architecture
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