"Marketing Management" reflects the dynamic environment inhabited by today's marketers, helping readers understand this increasingly global marketplace and the impact of technol… Plus…
"Marketing Management" reflects the dynamic environment inhabited by today's marketers, helping readers understand this increasingly global marketplace and the impact of technology on making strategic marketing decisions. Its modern, strategy-based approach covers critical, fundamental topics required for professional success. Marketing and the Job of the Marketing Manager; A Strategic Marketing Framework; Marketing Research; Analyzing Consumer Behavior; Organizational Buying Behavior; Market Structure and Competitor Analysis; Product Decisions; New Product Development; Pricing; Communications and Advertising Strategy; Sales Promotion; Channels of Distribution; Direct Channels of Distribution: Personal Selling and Direct Marketing; Customer Relationship Management; Special Topic: Strategies for Service Markets For marketing professionals, product and brand managers. Marketing Management Winer, Russell S. / Dhar, Ravi, Prentice Hall<
Hardback, [PU: Pearson Education (US)], Go beyond the basic concepts with a strategic focus and integration of IT and global perspectives.
Marketing Management reflects the dynamic envir… Plus…
Hardback, [PU: Pearson Education (US)], Go beyond the basic concepts with a strategic focus and integration of IT and global perspectives.
Marketing Management reflects the dynamic environment inhabited by today's marketers, helping readers understand this increasingly global marketplace and the impact of technology on making strategic marketing decisions. Its modern, strategy-based approach covers critical, fundamental topics required for professional success.
The fourth edition features Ravi Dahr of Yale University-one of the world's leading scholars in behavioral decision-making-as a new coauthor., Management & Management Techniques, Sales & Marketing Management, Sales & Marketing<
Go beyond the basic concepts with a strategic focus and integration of IT and global perspectives."Marketing Management" reflects the dynamic environment inhabited by today's marketers, h… Plus…
Go beyond the basic concepts with a strategic focus and integration of IT and global perspectives."Marketing Management" reflects the dynamic environment inhabited by today's marketers, helping readers understand this increasingly global marketplace and the impact of technology on making strategic marketing decisions. Its modern, strategy-based approach covers critical, fundamental topics required for professional success. The fourth edition features Ravi Dahr of Yale University-one of the world's leading scholars in behavioral decision-making-as a new coauthor. Media > Book, [PU: Prentice Hall]<
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Paperback. New. Brand New Softcover International Edition, Have same content as US Edition. ISBN is different. Never Used, in English Language. Printed in Black and White. 100% return a… Plus…
Paperback. New. Brand New Softcover International Edition, Have same content as US Edition. ISBN is different. Never Used, in English Language. Printed in Black and White. 100% return and refund.<
"Marketing Management" reflects the dynamic environment inhabited by today's marketers, helping readers understand this increasingly global marketplace and the impact of technol… Plus…
"Marketing Management" reflects the dynamic environment inhabited by today's marketers, helping readers understand this increasingly global marketplace and the impact of technology on making strategic marketing decisions. Its modern, strategy-based approach covers critical, fundamental topics required for professional success. Marketing and the Job of the Marketing Manager; A Strategic Marketing Framework; Marketing Research; Analyzing Consumer Behavior; Organizational Buying Behavior; Market Structure and Competitor Analysis; Product Decisions; New Product Development; Pricing; Communications and Advertising Strategy; Sales Promotion; Channels of Distribution; Direct Channels of Distribution: Personal Selling and Direct Marketing; Customer Relationship Management; Special Topic: Strategies for Service Markets For marketing professionals, product and brand managers. Marketing Management Winer, Russell S. / Dhar, Ravi, Prentice Hall<
Hardback, [PU: Pearson Education (US)], Go beyond the basic concepts with a strategic focus and integration of IT and global perspectives.
Marketing Management reflects the dynamic envir… Plus…
Hardback, [PU: Pearson Education (US)], Go beyond the basic concepts with a strategic focus and integration of IT and global perspectives.
Marketing Management reflects the dynamic environment inhabited by today's marketers, helping readers understand this increasingly global marketplace and the impact of technology on making strategic marketing decisions. Its modern, strategy-based approach covers critical, fundamental topics required for professional success.
The fourth edition features Ravi Dahr of Yale University-one of the world's leading scholars in behavioral decision-making-as a new coauthor., Management & Management Techniques, Sales & Marketing Management, Sales & Marketing<
Go beyond the basic concepts with a strategic focus and integration of IT and global perspectives."Marketing Management" reflects the dynamic environment inhabited by today's marketers, h… Plus…
Go beyond the basic concepts with a strategic focus and integration of IT and global perspectives."Marketing Management" reflects the dynamic environment inhabited by today's marketers, helping readers understand this increasingly global marketplace and the impact of technology on making strategic marketing decisions. Its modern, strategy-based approach covers critical, fundamental topics required for professional success. The fourth edition features Ravi Dahr of Yale University-one of the world's leading scholars in behavioral decision-making-as a new coauthor. Media > Book, [PU: Prentice Hall]<
used in stock. Frais d'envoizzgl. Versandkosten., Livraison non-comprise
Paperback. New. Brand New Softcover International Edition, Have same content as US Edition. ISBN is different. Never Used, in English Language. Printed in Black and White. 100% return a… Plus…
Paperback. New. Brand New Softcover International Edition, Have same content as US Edition. ISBN is different. Never Used, in English Language. Printed in Black and White. 100% return and refund.<
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Données bibliographiques du meilleur livre correspondant
Go beyond the basic concepts with a strategic focus and integration of IT and global perspectives.
"
Marketing Management" reflects the dynamic environment inhabited by today's marketers, helping readers understand this increasingly global marketplace and the impact of technology on making strategic marketing decisions. Its modern, strategy-based approach covers critical, fundamental topics required for professional success.
The fourth edition features Ravi Dahr of Yale University-one of the world's leading scholars in behavioral decision-making-as a new coauthor.
Informations détaillées sur le livre - Marketing Management
EAN (ISBN-13): 9780136074892 ISBN (ISBN-10): 0136074898 Version reliée Livre de poche Date de parution: 2010 Editeur: Pearson 528 Pages Langue: eng/Englisch
Livre dans la base de données depuis 2011-10-04T08:59:18+02:00 (Zurich) Page de détail modifiée en dernier sur 2023-07-16T15:01:47+02:00 (Zurich) ISBN/EAN: 0136074898
ISBN - Autres types d'écriture: 0-13-607489-8, 978-0-13-607489-2 Autres types d'écriture et termes associés: Auteur du livre: russ, ruß, russell, winer, wine Titre du livre: management marketing
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