ISBN: 9780321278791

&> "-Frank Maddocks, President, Maddocks & Company "This comprehensive guide includes everything designers need-besides talent-to turn their artistic success into business success. You'l… Plus…

&> "-Frank Maddocks, President, Maddocks & Company "This comprehensive guide includes everything designers need-besides talent-to turn their artistic success into business success. You'll find information on key issues facing designers from freelancing to the management of established design firms. A strong visual focus and to-the-point text take the fear factor out of learning about thorny business realities like staffing, marketing, bookkeeping, intellectual property, and more. These smart business practices are essential to success in graphic, Web, and industrial design. Here are just a few of the things you'll learn: - How to get on the right career path - How to market your services successfully - The best way to determine pricing for your services - How to avoid common legal pitfalls - How to structure projects for success - The secrets of successful teams - How to sustain your business long-term "Talent Is Not Enough" provides a big-picture context for these and other challenges and shares practical, real-world advice. The book is destined to become an essential resource for both students and working professionals in these areas and more: - Design planning and strategy - Corporate identity development - Marketing communications - Publication and editorial design - Brand identity and packaging design - Advertising and promotion design - Motion graphics - Environmental design - Industrial design - Interaction design "Talent Is Not Enough" is an AIGA Design Press book published under Peachpit's New Riders imprint in partnership with AIGA. BONUS Watch for free chapters online www.talentisnotenough.com Media > Book, [PU: Addison-Wesley]<

2006, ISBN: 0321278798

[EAN: 9780321278791], [SC: 3.31], [PU: Peachpit Pr], Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust… Plus…

[EAN: 9780321278791], [SC: 3.31], [PU: Peachpit Pr], Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages., Books<

2006, ISBN: 0321278798

[EAN: 9780321278791], [SC: 2.57], [PU: Peachpit Pr], Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust… Plus…

[EAN: 9780321278791], [SC: 2.57], [PU: Peachpit Pr], Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages., Books<

2006, ISBN: 0321278798

[EAN: 9780321278791], [SC: 0.0], [PU: Peachpit Pr], Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust … Plus…

[EAN: 9780321278791], [SC: 0.0], [PU: Peachpit Pr], Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages., Books<

2006, ISBN: 0321278798

[EAN: 9780321278791], [PU: Peachpit Pr], Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that… Plus…

[EAN: 9780321278791], [PU: Peachpit Pr], Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages., Books<