Everywhere : comprehensive digital business strategy for the social media era. 1. Aufl. - livre d'occasion

EAN (ISBN-13): 9780470651704
ISBN (ISBN-10): 0470651709
Version reliée
Livre de poche
Date de parution: 2011
Editeur: Larry Weber
260 Pages
Poids: 0,461 kg
Langue: eng/Englisch

Livre dans la base de données depuis 2011-02-10T16:01:33+01:00 (Zurich)
Page de détail modifiée en dernier sur 2024-04-17T20:42:37+02:00 (Zurich)
ISBN/EAN: 0470651709

ISBN - Autres types d'écriture:
0-470-65170-9, 978-0-470-65170-4
Autres types d'écriture et termes associés:
Auteur du livre: weber
Titre du livre: social media, business strategy, digital strategy, era, strategy for, weber

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Données de l'éditeur

Auteur: Larry Weber
Titre: Everywhere - Comprehensive Digital Business Strategy for the Social Media Era
Editeur: John Wiley & Sons
272 Pages
Date de parution: 2011-04-05
Poids: 0,453 kg
Langue: Anglais
24,90 € (DE)
No longer receiving updates
164mm x 233mm x 26mm

BB; gebunden; Hardcover, Softcover / Wirtschaft/Betriebswirtschaft; Betriebswirtschaft und Management; Business & Society; Wirtschaft u. Management; Strategisches Management; Wirtschaft u. Gesellschaft; Business & Management; Wirtschaft u. Gesellschaft

Praise for Everywhere "Larry Weber clearly grasps the impact of ubiquitous social technology on companies--the unprecedented opportunities as well as the challenges. Companies that understand this new reality, and are building a comprehensive digital strategy to benefit from it, are already differentiating themselves from their peers. Take advantage of his foresight to make sure that your company is capitalizing on this new source of competitive advantage." --Dr. JAMES CASH, Emeritus James E. Robison Professor of Business Administration, Harvard Business School "Everywhere is a leader's guide to creating--and getting--value from social media. Larry Weber understands the media and message of connectedness." --ELLIOT SCHRAGE, Vice President of Global Communications,Marketing and Public Policy, Facebook "Ongoing dialogue with customers, employees, and other stakeholders will soon be the way every successful company does business. We'll come in to work and turn on the lights, turn on the heat, and turn on the voice of our customers. In Everywhere, Larry Weber has written another visionary book, making a compelling case for the type of collaborative company that will have true competitive advantage in the future." --DIANE HESSAN, President and CEO, Communispace "Once again, Larry Weber takes the highly complex and dynamic digital world and gives a useful and practical guide for making it become an important part of your business. as it should be. As we all encounter the many impacts that digital media, social networking, and digital communities are having on our businesses, make sure you access his keen thinking." --MARK NUNNELLY, Managing Director, Bain Capital "Weber really gets that social media is a lot more than a set of tools that people use to chat with their friends and family. Those conversations are valuable sources of market intelligence, inputs into product and service development, and sources of employee recruitment--and, ultimately, lead to competitive advantage. At TripAdvisor, we live and breathe this stuff, as social media has been the foundation of the company. Everywhere is a must-read for business." --STEPHEN KAUFER, founder, President, and CEO, TripAdvisor