- 5 Résultats
prix le plus bas: € 4,33, prix le plus élevé: € 6,64, prix moyen: € 5,41
1
The Olympic Games Effect : How Sports Marketing Builds Strong Brands by John A. Davis - John A. Davis
Commander
sur BetterWorldBooks.com
€ 5,70
CommanderLien sponsorisé
John A. Davis:

The Olympic Games Effect : How Sports Marketing Builds Strong Brands by John A. Davis - livre d'occasion

1984, ISBN: 9780470823668

The Olympics are the quintessential athletic competition. But beyond athletics lies a network of investment, organization, and case studies in leadership. For sponsors, a key byproduct of… Plus…

used in stock. Frais d'envoizzgl. Versandkosten., Livraison non-comprise
2
The Olympic Games Effect: How Sports Marketing Builds Strong Brands - Davis, John A.
Commander
sur amazon.co.uk
£ 4,99
(environ € 5,79)
Envoi: € 5,571
CommanderLien sponsorisé

Davis, John A.:

The Olympic Games Effect: How Sports Marketing Builds Strong Brands - edition reliée, livre de poche

2008, ISBN: 9780470823668

John Wiley & Sons, Hardcover, 360 Seiten, Publiziert: 2008-09-30T00:00:01Z, Produktgruppe: Book, 0.68 kg, Call Centre Management, Management, Business, Finance & Law, Subjects, Books, Bra… Plus…

Frais d'envoiIn stock. Real shipping costs can differ from the ones shown here. (EUR 5.57) anybookltd
3
The Olympic Games Effect: How Sports Marketing Builds Strong Brands - Davis, J. A.
Commander
sur AbeBooks.com
$ 4,74
(environ € 4,33)
Envoi: € 15,201
CommanderLien sponsorisé
Davis, J. A.:
The Olympic Games Effect: How Sports Marketing Builds Strong Brands - edition reliée, livre de poche

2008

ISBN: 0470823666

[EAN: 9780470823668], Used, fair, [PU: John Wiley & Sons], SPORTS & OUTDOOR RECREATION, Jacket, This is an ex-library book and may have the usual library/used-book markings inside.This bo… Plus…

NOT NEW BOOK. Frais d'envoi EUR 15.20 Anybook.com, Lincoln, United Kingdom [312675] [Rating: 5 (of 5)]
4
Commander
sur Biblio.co.uk
$ 5,03
(environ € 4,61)
Envoi: € 15,371
CommanderLien sponsorisé
John A. Davis:
The Olympic Games Effect: How Sports Marketing Builds Strong Brands - livre d'occasion

ISBN: 9780470823668

Wiley. Used - Good. Good condition. Good dust jacket. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a… Plus…

Frais d'envoi EUR 15.37 Wonder Book
5
Commander
sur Biblio.co.uk
$ 7,27
(environ € 6,64)
Envoi: € 2,741
CommanderLien sponsorisé
John A. Davis:
The Olympic Games Effect: How Sports Marketing Builds Strong Brands - edition reliée, livre de poche

ISBN: 9780470823668

Wiley. Hardcover. VERY GOOD. Light rubbing wear to cover, spine and page edges. Very minimal writing or notations in margins not affecting the text. Possible clean ex-library copy, with… Plus…

Frais d'envoi EUR 2.74 Discover Books

1Comme certaines plateformes ne transmettent pas les conditions d'expédition et que celles-ci peuvent dépendre du pays de livraison, du prix d'achat, du poids et de la taille de l'article, d'une éventuelle adhésion de la plateforme, d'une livraison directe par la plateforme ou via un prestataire tiers (Marketplace), etc. il est possible que les frais de livraison indiqués par eurolivre ne correspondent pas à ceux de la plateforme qui propose l'article.

Données bibliographiques du meilleur livre correspondant

Détails sur le livre
The Olympic Games Effect: How Sports Marketing Builds Strong Brands

The Olympics are the quintessential athletic competition. But beyond athletics lies a network of investment, organization, and case studies in leadership. For sponsors, a key byproduct of these networks is a strong brand halo--the focus of John Davis' interesting new book. Davis brings a keen academic and business eye to the brand halo associated with the competition. And this book will be an important resource and practical guide for firms in evaluating Olympic sponsorship. --Glenn Hubbard, Dean and Russell L. Carson Professor of Finance and Economics, Columbia Business School John Davis' new book provides a treasure of information to guide companies as they evaluate marketing in sports in general and the Olympics in particular. Highly constructive checklists throughout the book will help companies evaluate the potential of their sponsorship investments. And the coverage of the lows as wells as the highs of Olympic-related marketing reinforces the realism and credibility of this well-written book. --George Foster, Paul L. and Phyllis Wattis Professor of Management, Director of the Executive Program for Growing Companies, Stanford University Graduate School of Business Interweaving history and economics with vignettes of heroes ancient and modern, John Davis illustrates how the Olympic Games have become the premier "heritage brand" in the era of experiential marketing. Differentiating and managing brands are perennial priorities for Marketing Science Institute's corporate sponsors. Davis details why so many have chosen to be major Olympic sponsors. Importantly, he provides a comprehensive checklist of questions to help other companies explore the potential and pitfalls of such sponsorships. --Earl L. Taylor, PhD, Chief Marketing Officer, Marketing Science Institute This book is worth its weight in gold medals. Learn how Coca-Cola, Visa and other great companies took wing and flew to even greater success on the high power updraft of the Olympics. A must-read for any company wanting to become a top global brand. --Rod Beckstrom, Co-author, The Starfish and the Spider: The Unstoppable Power of Leaderless Organizations John Davis' book brings to life the history and intricacies of the Olympic Games, and illustrates the best practices of sports marketing and sports sponsorship that are relevant in today's dynamic sports scene. This book deserves to be widely read. --Oon Jin Teik, Chief Executive Officer, Singapore Sports Council, Singapore Olympian, 23rd Olympic Games, 1984 Los Angeles, USA

Informations détaillées sur le livre - The Olympic Games Effect: How Sports Marketing Builds Strong Brands


EAN (ISBN-13): 9780470823668
ISBN (ISBN-10): 0470823666
Version reliée
Date de parution: 2008
Editeur: John Wiley & Sons
350 Pages
Poids: 0,671 kg
Langue: eng/Englisch

Livre dans la base de données depuis 2008-10-07T18:13:03+02:00 (Zurich)
Page de détail modifiée en dernier sur 2024-02-11T09:52:44+01:00 (Zurich)
ISBN/EAN: 0470823666

ISBN - Autres types d'écriture:
0-470-82366-6, 978-0-470-82366-8
Autres types d'écriture et termes associés:
Auteur du livre: john davis, brands, strong
Titre du livre: sports marketing, olympic games, the marketing sport, brands, john davis


Données de l'éditeur

Auteur: John A. Davis
Titre: The Olympic Games Effect - How Sports Marketing Builds Strong Brands
Editeur: John Wiley & Sons
Date de parution: 2008-09-30
Poids: 0,674 kg
Langue: Anglais
25,90 € (DE)
Not available (reason unspecified)

BB; GB; Hardcover, Softcover / Wirtschaft/Werbung, Marketing; Betriebswirtschaft und Management; Marketing

Acknowledgments. Introduction. Section I: 3,700 years of Olympic Tradition, 100 Years of Olympic Marketing. Chapter 1: The Olympic Dream. Chapter 2: How the Olympics Make Us Feel. Chapter 3: The Ever-Changing Olympics. Chapter 4: The Sports and Politics Cocktail--Drinking from the Olympic Firehouse. Chapter 5: Section I: Sponsorship Preparation Questions. Section II: When Things Go Well. Chapter 6: Global stage. Chapter 7: Olympic Halo Effect: Long-Term and Short-Term. Chapter 8: David vs. Goliath - Those Delightful Surprises. Chapter 9: Section II: Sponsorship Preparation Questions. Section III: When Things Go Wrong. Chapter 10: Marketing Disasters. Chapter 11: Section III: Sponsorship Preparation Questions. Section IV: Winning Marketing Gold: Work Like Crazy. Chapter 12: Sponsorship. Chapter 13: Section IV: Sponsorship Preparation Questions. Section V: Training for Olympic Marketing Victory. Chapter 14: Customers. Chapter 15: Creative Execution. Chapter 16: Marketing Communications. Chapter 17: Is Your Company in Shape for Olympics Marketing? Chapter 18: Key Lessons from 100 Years of Olympic Marketing. Chapter 19: Section V: Sponsorship Preparation Questions. Endnotes and Credits. Index.

< pour archiver...