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Internal Marketing by Mohammed, Ahmed, Pervaiz K. Rafiq - Mohammed, Ahmed, Pervaiz K. Rafiq
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Mohammed, Ahmed, Pervaiz K. Rafiq:

Internal Marketing by Mohammed, Ahmed, Pervaiz K. Rafiq - livre d'occasion

ISBN: 9780750648387

A clear-sighted introduction to a complex subject, 'Internal Marketing' provides the reader with a succinct overview of the most recent thinking and practice. The text begins by defining… Plus…

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Internal Marketing: Tools and Concepts for Customer-Focused Management (Chartered Institute of Marketing (Paperback)) - Ahmed, Pervaiz K.
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Ahmed, Pervaiz K.:

Internal Marketing: Tools and Concepts for Customer-Focused Management (Chartered Institute of Marketing (Paperback)) - Livres de poche

2002, ISBN: 9780750648387

Routledge, Taschenbuch, 320 Seiten, Publiziert: 2002-03-14T00:00:01Z, Produktgruppe: Buch, Hersteller-Nr.: 1, 1.3 kg, Motivation, Kommunikation & Psychologie, Business & Karriere, Kategor… Plus…

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Internal Marketing: Tools and Concepts for Customer-Focused Management (Chartered Institute of Marketing (Paperback)) - Ahmed, Pervaiz K.
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Ahmed, Pervaiz K.:
Internal Marketing: Tools and Concepts for Customer-Focused Management (Chartered Institute of Marketing (Paperback)) - Livres de poche

2002

ISBN: 9780750648387

Routledge, Taschenbuch, 320 Seiten, Publiziert: 2002-03-14T00:00:01Z, Produktgruppe: Buch, Hersteller-Nr.: 1, 1.3 kg, Motivation, Kommunikation & Psychologie, Business & Karriere, Kategor… Plus…

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Internal Marketing: Tools and Concepts for Customer-Focused Management (Chartered Institute of Marketing (Paperback)) - Ahmed, Pervaiz K.
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Ahmed, Pervaiz K.:
Internal Marketing: Tools and Concepts for Customer-Focused Management (Chartered Institute of Marketing (Paperback)) - Livres de poche

2002, ISBN: 9780750648387

Routledge, Taschenbuch, 320 Seiten, Publiziert: 2002-03-14T00:00:01Z, Produktgruppe: Buch, Hersteller-Nr.: 1, 1.3 kg, Motivation, Kommunikation & Psychologie, Business & Karriere, Kategor… Plus…

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Ahmed, Pervaiz K.:
Internal Marketing: Tools and Concepts for Customer-Focused Management (Chartered Institute of Marketing (Paperback)) - Livres de poche

ISBN: 9780750648387

Paperback. Good., 2.5

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Internal Marketing: Tools and Concepts for Customer-Focused Management (Chartered Institute of Marketing (Paperback))

A clear-sighted introduction to a complex subject, Internal Marketing provides the reader with a succinct overview of the most recent thinking and practice. The text begins by defining what internal marketing is and how it can work, and from this foundation: * Outlines state-of-the-art thinking and practice* Demonstrates how internal marketing can be used to facilitate such diverse strategies as TQM, New Product Development and Change Management* Highlights the techniques managers need to understand to use IM effectively within their organizations* Contains a range of international and up to the minute examples and cases of best practice from companies around the world Throughout the book the emphasis is on understanding the principles that have made internal marketing such a potent force within leading corporations. This is combined with a pragmatic assessment of the many challenges involved in making it a reality within an organization. The first UK title of substance to examine this area in depthGives a clear view of the latest thinking and techniques as employed by leading companies internationallyContains a wide base of up-to-date cases and examples taken from the authors' international consulting activities

Informations détaillées sur le livre - Internal Marketing: Tools and Concepts for Customer-Focused Management (Chartered Institute of Marketing (Paperback))


EAN (ISBN-13): 9780750648387
ISBN (ISBN-10): 0750648384
Version reliée
Livre de poche
Date de parution: 2002
Editeur: Routledge
299 Pages
Poids: 0,476 kg
Langue: eng/Englisch

Livre dans la base de données depuis 2007-10-16T19:09:07+02:00 (Zurich)
Page de détail modifiée en dernier sur 2024-02-22T15:52:47+01:00 (Zurich)
ISBN/EAN: 0750648384

ISBN - Autres types d'écriture:
0-7506-4838-4, 978-0-7506-4838-7
Autres types d'écriture et termes associés:
Auteur du livre: mohammed
Titre du livre: marketing management, focused seven, tools, institute, mohammed


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