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Revenue Management: Hard-Core Tactics for Market Domination Robert G. Cross Author
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Revenue Management: Hard-Core Tactics for Market Domination Robert G. Cross Author - nouveau livre

ISBN: 9780767900331

From the man the Wall Street Journal hailed as "the guru of Revenue Management" comes revolutionary ways to recover from the after effects of downsizing and refocus your busines… Plus…

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Revenue Management : Hard-Core Tactics for Market Domination by Robert G. Cross - livre d'occasion

ISBN: 9780767900331

From the man the "Wall Street Journal hailed as "the guru of Revenue Management" comes revolutionary ways to recover from the after effects of downsizing and refocus your business on grow… Plus…

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Robert G. Cross:
Revenue Management: Hard-Core Tactics for Market Domination - Livres de poche

ISBN: 9780767900331

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Robert G. Cross:
Revenue Management: Hard-Core Tactics for Market Domination - Livres de poche

ISBN: 9780767900331

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Robert G. Cross:
Revenue Management - livre d'occasion

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Revenue Management: Hard-Core Tactics for Market Domination Robert G. Cross Author
Auteur:
Titre:
ISBN:

0767900332


From the man the "Wall Street Journal hailed as "the guru of Revenue Management" comes revolutionary ways to recover from the after effects of downsizing and refocus your business on growth. Whatever happened to growth? In "Revenue Management, Robert G. Cross answers this question with his ground-breaking approach to revitalizing businesses: focusing on the revenue side of the ledger instead of the cost side. The antithesis of slash-and-burn methods that left companies with empty profits and dissatisfied stockholders, "Revenue Management overturns conventional thinking on marketing strategies and offers the key to initiating and sustaining growth. Using case studies from a variety of industries, small businesses, and nonprofit organizations, Cross describes no-tech, low-tech, and high-tech methods that managers can use to increase revenue without increasing products or promotions; predict consumer behavior; tap into new markets; and deliver products and services to customers effectively and efficiently. His proven tactics will help any business dramatically improve its bottom line by meeting the challenge of matching supply with demand.

Informations détaillées sur le livre - Revenue Management: Hard-Core Tactics for Market Domination Robert G. Cross Author


EAN (ISBN-13): 9780767900331
ISBN (ISBN-10): 0767900332
Version reliée
Livre de poche
Date de parution: 1997
Editeur: Crown Publishing Group Core >1
288 Pages
Poids: 0,268 kg
Langue: eng/Englisch

Livre dans la base de données depuis 2007-05-16T16:13:46+02:00 (Zurich)
Page de détail modifiée en dernier sur 2024-03-05T12:48:05+01:00 (Zurich)
ISBN/EAN: 0767900332

ISBN - Autres types d'écriture:
0-7679-0033-2, 978-0-7679-0033-1
Autres types d'écriture et termes associés:
Auteur du livre: cross robert, low robert
Titre du livre: hard core, domination, revenue management

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