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Toma, J. Douglas / Dubrow, Greg / Hartley, Matthew:

The Uses of Institutional Culture: Strengthening Identification and Building Brand Equity in Higher Education: Ashe Higher Educati - nouveau livre

ISBN: 9780787981242

This monography explores the particular set of benefits accrued by institutions that do what is necessary to enjoy a strong set of institutional norms, values, and beliefs, which is how w… Plus…

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The Uses of Institutional Culture: Strengthening Identification and Building Brand Equity in Higher Education: ASHE Higher Education Report - livre d'occasion

ISBN: 9780787981242

This monography explores the particular set of benefits accrued by institutions that do what is necessary to enjoy a strong set of institutional norms, values, and beliefs, which is how w… Plus…

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The Uses of Institutional Culture: Strengthening Identification and Building Brand Equity in Higher Education : ASHE Higher Education Report - Toma, J. Douglas, Hartley, Matthew, Dubrow, Greg AEHE
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Toma, J. Douglas, Hartley, Matthew, Dubrow, Greg AEHE:
The Uses of Institutional Culture: Strengthening Identification and Building Brand Equity in Higher Education : ASHE Higher Education Report - livre d'occasion

ISBN: 9780787981242

This monography explores the particular set of benefits accrued by institutions that do what is necessary to enjoy a strong set of institutional norms, values, and beliefs, which is how w… Plus…

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J. Douglas Toma, Greg Dubrow, Matthew Hartley:
The Uses of Institutional Culture: Strengthening Identification and Building Brand Equity in Higher Education: ASHE Higher Education Report , Vol. 31, No. 3 - Livres de poche

ISBN: 9780787981242

Jossey-Bass. Paperback. GOOD. Spine creases, wear to binding and pages from reading. May contain limited notes, underlining or highlighting that does affect the text. Possible ex librar… Plus…

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The Uses of Institutional Culture: Strengthening Identification and Building Brand Equity in Higher Education: Ashe Higher Education Report - Toma, J. Douglas / Dubrow, Greg / Hartley, Matthew
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Toma, J. Douglas / Dubrow, Greg / Hartley, Matthew:
The Uses of Institutional Culture: Strengthening Identification and Building Brand Equity in Higher Education: Ashe Higher Education Report - livre d'occasion

2005, ISBN: 9780787981242

Softcover book. 128 pages. Published by Jossey-Bass (2005) Media > Book, [PU: Jossey-Bass Publishers]

used in stock. Frais d'envoizzgl. Versandkosten., Livraison non-comprise

1Comme certaines plateformes ne transmettent pas les conditions d'expédition et que celles-ci peuvent dépendre du pays de livraison, du prix d'achat, du poids et de la taille de l'article, d'une éventuelle adhésion de la plateforme, d'une livraison directe par la plateforme ou via un prestataire tiers (Marketplace), etc. il est possible que les frais de livraison indiqués par eurolivre ne correspondent pas à ceux de la plateforme qui propose l'article.

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Détails sur le livre
Institutional Cultr Brand V31

This monograph explores the particular set of benefits accrued by institutions that do what is necessary to enjoy a strong set of institutional norms, values, and beliefs, which is how we define culture. It also examines how that culture helps to clarify the image of that institution in ways that bring what those in marketing would call "brand equity." The authors explore institutional identification, brand equity, and institutional culture - and particularly the broad intersections among them - toward an appreciation of how institutions can use what they yield in strategy and management. Academic or administrative units are much better positioned to be effective when those within them have a concrete appreciate of the norms, values, and beliefs of the institution (culture), relate their own fortunes with those of the institution (identification), and can represent the image of the institution in ways that yield benefits for it (brand equity). The bottom line is that an institution benefits when constituents not only know but also associate it with positive attributes. This is volume 31, number 2 of the Jossey-Bass monograph ASHE Higher Education Report.

Informations détaillées sur le livre - Institutional Cultr Brand V31


EAN (ISBN-13): 9780787981242
ISBN (ISBN-10): 0787981249
Livre de poche
Date de parution: 2005
Editeur: PFEIFFER & CO
126 Pages
Poids: 0,195 kg
Langue: eng/Englisch

Livre dans la base de données depuis 2008-05-29T15:53:12+02:00 (Zurich)
Page de détail modifiée en dernier sur 2023-12-17T13:49:39+01:00 (Zurich)
ISBN/EAN: 0787981249

ISBN - Autres types d'écriture:
0-7879-8124-9, 978-0-7879-8124-2
Autres types d'écriture et termes associés:
Auteur du livre: greg
Titre du livre: ashe, brand culture


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