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Future Radio Programming Strategies: Cultivating Listenership in the Digital Age (Routledge Communication Series) - MacFarland, David
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MacFarland, David:

Future Radio Programming Strategies: Cultivating Listenership in the Digital Age (Routledge Communication Series) - edition reliée, livre de poche

1997, ISBN: 9780805821055

Routledge, Hardcover, Auflage: 2, 288 Seiten, Publiziert: 1997-08-12T00:00:01Z, Produktgruppe: Book, 0.64 kg, Digital Art, Arts & Humanities, Undergraduate & Postgraduate, Special Feature… Plus…

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Future Radio Programming Strategies: Cultivating Listenership in the Digital Age (Routledge Communication Series) - David MacFarland
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David MacFarland:

Future Radio Programming Strategies: Cultivating Listenership in the Digital Age (Routledge Communication Series) - edition reliée, livre de poche

1997, ISBN: 0805821058

[EAN: 9780805821055], Used, good, [PU: Routledge], Spine creases, wear to binding and pages from reading. May contain limited notes, underlining or highlighting that does affect the text.… Plus…

NOT NEW BOOK. Frais d'envoiFree shipping. (EUR 0.00) Discover Books, Toledo, OH, U.S.A. [64434602] [Rating: 5 (of 5)]
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David Macfarland:
Future Radio Programming Strategies: Cultivating Listenership in the Digital Age (Routledge Communication Series) - edition reliée, livre de poche

1997

ISBN: 9780805821055

Hardcover, All pages and cover are intact. Possible slightly loose binding, minor highlighting and marginalia, cocked spine or torn dust jacket. Maybe an ex-library copy and not include t… Plus…

Frais d'envoiLivraison non-comprise Toledo, OH, Owls Books
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Future Radio Programming Strategies: Cultivating Listenership in the Digital Age - MacFarland, David
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MacFarland, David:
Future Radio Programming Strategies: Cultivating Listenership in the Digital Age - nouveau livre

ISBN: 9780805821055

Future Radio Programming Strategies: Cultivating Listenership in the Digital Age Hardcover New Books, Lawrence Erlbau

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Future Radio Programming Strategies: Cultivating Listenership in the Digital Age - MacFarland, David
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MacFarland, David:
Future Radio Programming Strategies: Cultivating Listenership in the Digital Age - livre d'occasion

ISBN: 9780805821055

Future Radio Programming Strategies: Cultivating Listenership in the Digital Age Hardcover eBooks, Lawrence Erlbau

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Future Radio Programming Strategies: Cultivating Listenership in the Digital Age (Routledge Communication Series)
Auteur:
Titre:
ISBN:

0805821058


This second edition of "Contemporary Radio Programming Strategies" seeks to answer the question: "What do listeners really want from radio?" Some of the answers are derived from "users-and-gratifications" research in the mass media. Instead of focusing on what mass media do to people, the uses-and-gratifications perspective seeks to discover what people do with mass media. The functionalist viewpoint of such research basically says that a medium is best defined by how people use it. Having looked at some of the audience research that comes from sources other than the standard ratings companies, the book then goes on to demonstrate new ways that formats, production procedures and announcing styles can meet audience needs and desires. Although the volume concludes with several original methods for selecting and presenting airplay music basd on the audience's moods and emotional needs, it does not insist upon a singular, formulaic approach for constructing or modifying a music format. Instead, it attempts to involve the reader in thinking through the process of format development.

Informations détaillées sur le livre - Future Radio Programming Strategies: Cultivating Listenership in the Digital Age (Routledge Communication Series)


EAN (ISBN-13): 9780805821055
ISBN (ISBN-10): 0805821058
Version reliée
Date de parution: 1997
Editeur: Routledge

Livre dans la base de données depuis 2007-12-22T21:36:34+01:00 (Zurich)
Page de détail modifiée en dernier sur 2024-01-20T22:54:30+01:00 (Zurich)
ISBN/EAN: 0805821058

ISBN - Autres types d'écriture:
0-8058-2105-8, 978-0-8058-2105-5
Autres types d'écriture et termes associés:
Auteur du livre: david macfarland
Titre du livre: cultivating the, psychology radio, psychology the future

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