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Steve Cone:

Steal These Ideas! - edition reliée, livre de poche

2011, ISBN: 9781118004449

The marketer's guide to standing out from the crowd and connecting with consumers As advertisements become more ubiquitous online and off, the struggle to really capture a customer's a… Plus…

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Cone, Steve:

Steal These Ideas!: Marketing Secrets That Will Make You a Star - edition reliée, livre de poche

2011, ISBN: 9781118004449

Bloomberg Press, 2011-10-04. Hardcover. New. New. In shrink wrap. Looks like an interesting title!, Bloomberg Press, 2011-10-04, 6

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Cone, Steve:
Steal These Ideas! : Marketing Secrets That Will Make You a Star - edition reliée, livre de poche

2011

ISBN: 1118004442

[EAN: 9781118004449], Gebraucht, wie neu, [PU: Bloomberg Press], Unread book in perfect condition., Books

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Steve Cone:
Steal These Ideas! - edition reliée, livre de poche

2011, ISBN: 9781118004449

Marketing Secrets That Will Make You a Star, Buch, Hardcover, 2nd Edition, [PU: John Wiley & Sons Inc], John Wiley & Sons Inc, 2011

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Steal These Ideas! - edition reliée, livre de poche

2011, ISBN: 1118004442

[EAN: 9781118004449], Neubuch, [PU: John Wiley & Sons], Books

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Steal These Ideas!
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ISBN:

1118004442


An updated edition of 2005's instant classic on out-of-the-box marketing Today, people are not only busier than ever, but also bombarded by constant advertisements both in the real world and online. So, how do you get an exhausted consumer that's turned off and tuned out to take notice of your product or service and then to take action? Steal These Ideas! Second Edition: Marketing Secrets That Will Make You a Star shows you how to break out of the pack and hit an emotional bull's-eye that resonates with your target market. * Includes new ideas on how to take full advantage of online marketing and social media * Highlights the art of building an effective loyalty program, the power of public relations and sponsorship, and using a spokesperson * Other titles by Cone: Steal These Ideas! and Powerlines: Words That Sell Brands, Grip Fans, and Sometimes Change History Full of ideas and practical advice and presented in a witty, no-nonsense style, Steal These Ideas! Second Edition provides insights and concepts they didn't teach you about in business school or on the job.

Informations détaillées sur le livre - Steal These Ideas!


EAN (ISBN-13): 9781118004449
ISBN (ISBN-10): 1118004442
Version reliée
Livre de poche
Date de parution: 2011
Editeur: John Wiley & Sons Inc
208 Pages
Poids: 0,374 kg
Langue: Englisch

Livre dans la base de données depuis 2009-08-30T06:46:04+02:00 (Zurich)
Page de détail modifiée en dernier sur 2023-07-21T22:46:58+02:00 (Zurich)
ISBN/EAN: 1118004442

ISBN - Autres types d'écriture:
1-118-00444-2, 978-1-118-00444-9
Autres types d'écriture et termes associés:
Auteur du livre: bloomberg, john
Titre du livre: you make, edition, marketing, cone, star

Données de l'éditeur

Auteur: Steve Cone
Titre: Bloomberg; Steal These Ideas! - Marketing Secrets That Will Make You a Star
Editeur: John Wiley & Sons
208 Pages
Date de parution: 2011-10-14
Poids: 0,376 kg
Langue: Anglais
24,90 € (DE)
No longer receiving updates
147mm x 224mm x 21mm

BB; gebunden; Hardcover, Softcover / Wirtschaft/Werbung, Marketing; Marketing und Vertrieb; Business & Management; Wirtschaft u. Management; Allg. Marketing; Marketing; Introductory Marketing; Allg. Marketing

As advertisements become more ubiquitous online and in the real world, the battle to capture customer attention is heating up. In Steal These Ideas!, Second Edition, internationally renowned marketing expert Steve Cone reveals the tricks and techniques you need to master in order to make the most of your target audience's attention. Providing a fresh perspective on the marketing industry and filled with pearls of wisdom and wit, Steal These Ideas! is packed with practical ideas that can be learned in a few hours, but will bear fruit for your company for years to come. An instant classic on outside-the-box marketing when it first published in 2005, this newly revised edition, refreshed for the present day, promises to have an even bigger impact than its predecessor, including coverage of cutting-edge modern marketing essentials. It takes a carefully crafted advertising campaign to make today's consumers sit up and take notice while watching television, surfing the net, skimming a magazine, or listening to the radio, and Steal These Ideas! addresses these key topics and many more. From social networking, to customer loyalty campaigns, to building websites and sending effective email blasts, the book readies you for a whole new age of advertising dominance. Illustrated throughout with examples of what's good, bad, and ugly in advertising, it includes exciting and insightful new ideas on how to take full advantage of online marketing and social media. Crammed with everything you didn't learn in business school (or in the field), Steal These Ideas! gives the professional marketer the competitive edge in today's fast-paced, oversaturated marketplace.

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