ISBN: 9781118518977
Learn how to use neuromarketing and understand the science behind it Neuromarketing is a controversial new field where researchers study consumers' brain responses to advertising and medi… Plus…
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ISBN: 9781118518977
For Dummies Marketing neuromarketing; consumers; conduct; research; brain science; researchers; field; crossdisciplinary; brain; study; latest insights; answers; question; new; ageold ,97… Plus…
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ISBN: 9781118518977
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ISBN: 9781118518977
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ISBN: 9781118518977
Learn how to use neuromarketing and understand the science behind it Neuromarketing is a controversial new field where researchers study consumers' brain responses to advertising and medi… Plus…
Stephen J. Genco, Andrew P. Pohlmann, Peter Steidl:
Neuromarketing For Dummies (Loyer mensuel. Abonnement annuel)ISBN: 9781118518977
For Dummies Marketing neuromarketing; consumers; conduct; research; brain science; researchers; field; crossdisciplinary; brain; study; latest insights; answers; question; new; ageold ,97… Plus…
ISBN: 9781118518977
Neuromarketing For Dummies: ab 16.99 € eBooks > Wirtschaft John Wiley & Sons eBook als epub, John Wiley & Sons
2013, ISBN: 9781118518977
eBooks, eBook Download (EPUB,PDF), 1. Auflage, [PU: John Wiley & Sons], John Wiley & Sons, 2013
ISBN: 9781118518977
Neuromarketing For Dummies: ab 15.99 € eBooks > Wirtschaft John Wiley & Sons, John Wiley & Sons
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Informations détaillées sur le livre - Neuromarketing For Dummies
EAN (ISBN-13): 9781118518977
ISBN (ISBN-10): 1118518977
Date de parution: 2013
Editeur: John Wiley & Sons
408 Pages
Langue: eng/Englisch
Livre dans la base de données depuis 2012-10-15T18:28:56+02:00 (Zurich)
Page de détail modifiée en dernier sur 2024-04-17T12:26:59+02:00 (Zurich)
ISBN/EAN: 1118518977
ISBN - Autres types d'écriture:
1-118-51897-7, 978-1-118-51897-7
Autres types d'écriture et termes associés:
Auteur du livre: pohlmann, pöhlmann, steidl, pohl peter, andrew
Titre du livre: neuromarketing, neuro dummies
Données de l'éditeur
Auteur: Stephen Genco; Andrew Pohlmann; Peter Steidl
Titre: Neuromarketing For Dummies
Editeur: For Dummies; John Wiley & Sons
408 Pages
Date de parution: 2013-07-18
Langue: Anglais
15,99 € (DE)
Not available (reason unspecified)
EA; E101; E-Book; Nonbooks, PBS / Wirtschaft/Werbung, Marketing; Marketing und Vertrieb; Business & Management; Strategic Marketing; Strategisches Marketing; Wirtschaft u. Management; Strategisches Marketing; BC
Introduction 1 Part I: The Brave New World of Neuromarketing 5 Chapter 1: What Neuromarketing Is and Isn't 7 Chapter 2: What We Know Now That We Didn't Know Then21 Chapter 3: Putting Neuromarketing to Work 37 Chapter 4: Why Neuromarketing Matters 59 Part II: The Essence of Neuromarketing: The Nonconscious Mindof the Consumer 71 Chapter 5: The Intuitive Consumer: Nonconscious ProcessesUnderlying Consumer Behavior 73 Chapter 6: The Central Role of Emotions in Consumer Responses93 Chapter 7: New Understandings of Consumer Goals and Motivation105 Chapter 8: Why We Buy the Things We Buy 119 Part III: Neuromarketing in Action 137 Chapter 9: Brands on the Brain 139 Chapter 10: Creating Products and Packages That PleaseConsumers' Brains 157 Chapter 11: Advertising Effectiveness 175 Chapter 12: The Shopping Brain and In-Store Marketing 191 Chapter 13: When Consumers' Brains Go Online 203 Chapter 14: Entertainment Effectiveness 219 Part IV: Measuring Consumer Response with Neuromarketing235 Chapter 15: Traditional Approaches: Why Not Just Ask People?237 Chapter 16: Neuromarketing Measures: Listening to Signals fromthe Body and the Brain 249 Chapter 17: Neuromarketing on a Budget: Inexpensive Ways toLearn from Your Customers 269 Chapter 18: Picking the Right Approach for Your Research Needs285 Part V: Living with Neuromarketing: Practical and EthicalConsiderations 297 Chapter 19: Five Things You Need to Know about NeuromarketingStudies and Measures 299 Chapter 20: A Pre-Flight Checklist for Successful NeuromarketingStudies 317 Chapter 21: Picking the Right Neuromarketing Partner 327 Chapter 22: Neuromarketing Ethics, Standards, and Public PolicyImplications 343 Part VI: The Part of Tens 359 Chapter 23: Ten Mistaken Beliefs about Neuromarketing 361 Chapter 24: Ten Scientific Pillars Underlying Neuromarketing371 Index 379Autres livres qui pourraient ressembler au livre recherché:
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