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Michael W. Lodato Ph. D.:

Management of New Product Launches and Other Marketing Projects - Livres de poche

2008, ISBN: 9781434390844

A big percentage of marketing and sales work can and should be done as projects. These are jobs where a specific product, system or other deliverable must be produced by a specific date w… Plus…

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Lodato Ph.D., Michael W.:
Management of New Product Launches and Other Marketing Projects - Livres de poche

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ISBN: 1434390845

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Management of New Product Launches and Other Marketing Projects
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1434390845


A big percentage of marketing and sales work can and should be done as projects. These are jobs where a "specific" product, system or other deliverable must be produced by a "specific" date within a "specific" budget. One of the most challenging of these is a project to launch a new product - the focus of this book. Here are some of the things that must be ready on the launch date: the product itself including packaging, documentation and demonstration packages product support, including trained people and tools for customer support, broad-based promotion such as print ads, articles and white papers, website use, publicity releases and trade shows focused promotion efforts such as telemarketing, direct mail and seminars fully-trained salespeople to meet sales goals, guided by a sales management process a sales support organization ready to handle lead management pricing schedules along with contract terms and conditions marketing intermediaries, such as distributors and resellers, along with a group ready to train and support them, and a company-wide understanding of how customers benefit from the new product and how employees can play a role in the success if the launch. It is the author's conviction that success in performing sales and marketing work is enhanced when formal project management methodology is consistently applied. So the early chapters provide the reader with perhaps the most clearly articulated project management methodology that can be found anywhere. At the end of the book he applies the material in the previous chapters to managing new product launches. The reader will find a very ample list of launch program tasks and see how they are related in work breakdownstructures. Further, there is a set of "Launch Readiness Checklists" and instructions on using them to control product launch projects.

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EAN (ISBN-13): 9781434390844
ISBN (ISBN-10): 1434390845
Version reliée
Livre de poche
Date de parution: 2008
Editeur: AuthorHouse
148 Pages
Poids: 0,227 kg
Langue: eng/Englisch

Livre dans la base de données depuis 2008-12-01T17:55:41+01:00 (Zurich)
Page de détail modifiée en dernier sur 2023-02-12T10:49:55+01:00 (Zurich)
ISBN/EAN: 1434390845

ISBN - Autres types d'écriture:
1-4343-9084-5, 978-1-4343-9084-4
Autres types d'écriture et termes associés:
Auteur du livre: lodato
Titre du livre: management marketing, management other, new products management, product, management fun

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