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The History of Marketing Thought - Mark Tadajewski; Brian Jones
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Mark Tadajewski; Brian Jones:

The History of Marketing Thought - edition reliée, livre de poche

2008, ISBN: 9781847870018

Buch, Hardcover, This new major work by Sage performs the vital task of collecting together those articles that have examined the history of marketing thought. It includes not only the se… Plus…

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Mark Tadajewski~Brian Jones:

The History of Marketing Thought - edition reliée, livre de poche

2020, ISBN: 9781847870018

Hardback, Neubuch, 9781847870018 This listing is a new book, a title currently in-print which we order directly and immediately from the publisher. Print on Demand title, produced to the … Plus…

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Tadajewski, Mark (Editor):
The History of Marketing Thought 3 Volume Set - edition reliée, livre de poche

2007

ISBN: 9781847870018

Hard cover, New., Sewn binding. Cloth over boards. 3 vols. 1208 p. Sage Library in Marketing., London, [PU: Sage Publications Ltd]

Frais d'envoiLivraison non-comprise Uxbridge, MIDDLESEX, Ria Christie Books
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The History of Marketing Thought - Mark Tadajewski; Brian Jones
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Mark Tadajewski; Brian Jones:
The History of Marketing Thought - edition reliée, livre de poche

2008, ISBN: 9781847870018

Buch, Hardcover, [PU: SAGE Publications Ltd], SAGE Publications Ltd, 2008

Frais d'envoiVersand in 10-15 Tagen. (EUR 0.00)
5
The History of Marketing Thought 3 Volume Set - Mark Tadajewski
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Mark Tadajewski:
The History of Marketing Thought 3 Volume Set - nouveau livre

ISBN: 9781847870018

Livre, [PU: SAGE Publications]

2 Offers. Frais d'envoiFrance. (EUR 11.00) Priceminister

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Détails sur le livre
The History of Marketing Thought

This new major work by Sage performs the vital task of collecting together those articles that have examined the history of marketing thought. It includes not only the seminal articles in the field but also those that have been forgotten, neglected and elided from the history of marketing as it has been represented to date.Part I provides an overview of the development of marketing thought using a range of key publications that cover the history of marketing thought until present day. Part II introduces historical figures that have played an important role in developing marketing thought. Part III places the development of marketing thought in its historical context by connecting the changing industrial climate of the late nineteenth century, with the emerging conceptual foundations of marketing thought. This major work, compiled by well-reputed researchers in the field, will ensure that material published in difficult to obtain sources is kept in circulation as well as providing academics and students with a resource that will endow them with an in-depth understanding of the development of their discipline.

Informations détaillées sur le livre - The History of Marketing Thought


EAN (ISBN-13): 9781847870018
ISBN (ISBN-10): 1847870015
Version reliée
Livre de poche
Date de parution: 2008
Editeur: SAGE Publications Ltd
1208 Pages
Poids: 2,223 kg
Langue: eng/Englisch

Livre dans la base de données depuis 2007-12-17T00:10:06+01:00 (Zurich)
Page de détail modifiée en dernier sur 2023-02-17T14:18:59+01:00 (Zurich)
ISBN/EAN: 1847870015

ISBN - Autres types d'écriture:
1-84787-001-5, 978-1-84787-001-8
Autres types d'écriture et termes associés:
Auteur du livre: tad jones, mark jones, mark tadajewski
Titre du livre: history marketing, volume


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