2007, ISBN: 3540714030
[EAN: 9783540714033], Gebraucht, sehr guter Zustand, [SC: 3.15], [PU: Springer Berlin Heidelberg, Berlin, Heidelberg], MATHEMATIK / STATISTIK GEOMETRIE ZEICHNEN EMPIRIE, 24cm VII.; 373. H… Plus…
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[ED: Hardcover], [PU: Springer / Springer Berlin Heidelberg / Springer, Berlin], This fascinating book covers all the recent developments in conjoint analysis. Leading scientists present … Plus…
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2007, ISBN: 9783540714033
[ED: Gebunden], [PU: Springer Berlin Heidelberg], Latest developments in conjoint analysis which is the most important multivariate technique in marketing Covers all hot topics in the fie… Plus…
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2007, ISBN: 9783540714033
Springer, 2007-11-28. 4th. Hardcover. Used:Good., Springer, 2007-11-28, 0
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2007, ISBN: 9783540714033
Methods and Applications, Buch, Hardcover, 4th ed. 2007, [PU: Springer Berlin], Springer Berlin, 2007
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2007, ISBN: 3540714030
[EAN: 9783540714033], Gebraucht, sehr guter Zustand, [SC: 3.15], [PU: Springer Berlin Heidelberg, Berlin, Heidelberg], MATHEMATIK / STATISTIK GEOMETRIE ZEICHNEN EMPIRIE, 24cm VII.; 373. H… Plus…
Gustafsson, Anders / Herrmann, Andreas / Huber, Frank (eds.):
Conjoint Measurement - edition reliée, livre de pocheISBN: 9783540714033
[ED: Hardcover], [PU: Springer / Springer Berlin Heidelberg / Springer, Berlin], This fascinating book covers all the recent developments in conjoint analysis. Leading scientists present … Plus…
2007
ISBN: 9783540714033
[ED: Gebunden], [PU: Springer Berlin Heidelberg], Latest developments in conjoint analysis which is the most important multivariate technique in marketing Covers all hot topics in the fie… Plus…
2007, ISBN: 9783540714033
Springer, 2007-11-28. 4th. Hardcover. Used:Good., Springer, 2007-11-28, 0
2007, ISBN: 9783540714033
Methods and Applications, Buch, Hardcover, 4th ed. 2007, [PU: Springer Berlin], Springer Berlin, 2007
Données bibliographiques du meilleur livre correspondant
Auteur: | |
Titre: | |
ISBN: |
Informations détaillées sur le livre - Conjoint Measurement
EAN (ISBN-13): 9783540714033
ISBN (ISBN-10): 3540714030
Version reliée
Livre de poche
Date de parution: 2007
Editeur: Springer Berlin
373 Pages
Poids: 0,694 kg
Langue: eng/Englisch
Livre dans la base de données depuis 2007-10-06T12:14:56+02:00 (Zurich)
Page de détail modifiée en dernier sur 2023-10-26T14:37:45+02:00 (Zurich)
ISBN/EAN: 3540714030
ISBN - Autres types d'écriture:
3-540-71403-0, 978-3-540-71403-3
Autres types d'écriture et termes associés:
Auteur du livre: huber andreas, frank andreas, herrmann andreas, andreas fran, gustafsson, will anders, andre herrmann, herausgeber
Titre du livre: oder, gustafsson, anders and, method and measurement
Données de l'éditeur
Auteur: Anders Gustafsson; Andreas Herrmann; Frank Huber
Titre: Conjoint Measurement - Methods and Applications
Editeur: Springer; Springer Berlin
373 Pages
Date de parution: 2007-09-19
Berlin; Heidelberg; DE
Imprimé / Fabriqué en
Poids: 0,733 kg
Langue: Anglais
139,09 € (DE)
142,99 € (AT)
153,50 CHF (CH)
POD
VIII, 373 p. 39 illus.
BB; Marketing; Hardcover, Softcover / Wirtschaft/Werbung, Marketing; Marketing und Vertrieb; Verstehen; Management; Evaluation; Mapping; Market research; Sales; Simulation; calculus; design; development; e-learning; game theory; marketing; modeling; optimization; preference measurement; utility theory; Statistics for Business, Management, Economics, Finance, Insurance; Management; Marketing; Statistics in Business, Management, Economics, Finance, Insurance; Management; Wahrscheinlichkeitsrechnung und Statistik; Wirtschaftswissenschaft, Finanzen, Betriebswirtschaft und Management; Management und Managementtechniken; BB; BC; EA
Conjoint Analysis as an Instrument of Market Research Practice.- Measurement of Price Effects with Conjoint Analysis: Separating Informational and Allocative Effects of Price.- Market Simulation Using a Probabilistic Ideal Vector Model for Conjoint Data.- A Comparison of Conjoint Measurement with Self-Explicated Approaches.- Non-geometric Plackett-Burman Designs in Conjoint Analysis.- On the Influence of the Evaluation Methods in Conjoint Design - Some Empirical Results.- Evolutionary Conjoint.- The Value of Extent-of-Preference Information in Choice-Based Conjoint Analysis.- A Multi-trait Multi-method Validity Test of Partworth Estimates.- Conjoint Preference Elicitation Methods in the Broader Context of Random Utility Theory Preference Elicitation Methods.- Conjoint Choice Experiments: General Characteristics and Alternative Model Specifications.- Optimization-Based and Machine-Learning Methods for Conjoint Analysis: Estimation and Question Design.- The Combinatorial Structure of Polyhedral Choice Based Conjoint Analysis.- Using Conjoint Choice Experiments to Model Consumer Choices of Product Component Packages.- Latent Class Models for Conjoint Analysis.- A Generalized Normative Segmentation Methodology Employing Conjoint Analysis.- Dealing with Product Similarity in Conjoint Simulations.- Sales Forecasting with Conjoint Analysis by Addressing Its Key Assumptions with Sequential Game Theory and Macro-Flow Modeling.Autres livres qui pourraient ressembler au livre recherché:
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