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Advertising Fashion Brands to the UK Ethnic Market - Livres de poche

2011, ISBN: 3639330021

[EAN: 9783639330021], Neubuch, [PU: VDM Verlag Mrz 2011], Neuware - This research aims to find out if ethnic minorities who are born in the UK are influenced by fashion brand adverts usin… Plus…

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ISBN: 9783639330021

This research aims to find out if ethnic minorities who are born in the UK are influenced by fashion brand adverts using different ethnic models. The research aimed to identify whethe… Plus…

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MATHARU, SIMREN:
Advertising Fashion Brands to the UK Ethnic Market: How ethnic models influence ethnic consumer purchase behavior - Livres de poche

2011

ISBN: 9783639330021

VDM Verlag Dr. Müller, Taschenbuch, 116 Seiten, Publiziert: 2011-03-04T00:00:01Z, Produktgruppe: Buch, 0.18 kg, Verkaufsrang: 33130, Marketing allgemein, Marketing & Verkauf, Business & K… Plus…

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MATHARU, SIMREN:
Advertising Fashion Brands to the UK Ethnic Market: How ethnic models influence ethnic consumer purchase behavior - Livres de poche

2011, ISBN: 9783639330021

VDM Verlag Dr. Müller, Taschenbuch, 116 Seiten, Publiziert: 2011-03-04T00:00:01Z, Produktgruppe: Buch, 0.18 kg, Verkaufsrang: 33130, Marketing allgemein, Marketing & Verkauf, Business & K… Plus…

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Advertising Fashion Brands to the UK Ethnic Market - Livres de poche

ISBN: 3639330021

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Advertising Fashion Brands to the UK Ethnic Market: How ethnic models influence ethnic consumer purchase behavior
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Titre:
ISBN:

3639330021


This research aims to find out if ethnic minorities who are born in the UK are influenced by fashion brand adverts using different ethnic models. The research aimed to identify whether branded labels are a crucial influential factor in fashion purchasing and if so how influential to ethnic consumers are they. The results capture the motivations, feelings and perceptions, justifying ethnic consumer purchase behavior. It was important for the researcher to gain attitudes towards current and future representation of ethnic minorities represented in fashion advertisements in order to establish ethnic advertising for fashion brands in terms of ethnic consumers considering these brands. This subject illustrates the importance that ethnic identity and culture of the respondents play a key role in the ethnic consumer behaviour towards fashion brand advertising. The findings highlight key areas that fashion companies could gain if they understood different ethnic groups to give them a competitive edge over other brands and satisfy the needs of the British ethnic demographic in the UK.

Informations détaillées sur le livre - Advertising Fashion Brands to the UK Ethnic Market: How ethnic models influence ethnic consumer purchase behavior


EAN (ISBN-13): 9783639330021
ISBN (ISBN-10): 3639330021
Version reliée
Livre de poche
Date de parution: 2011
Editeur: VDM Verlag Dr. Müller
116 Pages
Poids: 0,184 kg
Langue: Englisch

Livre dans la base de données depuis 2009-09-30T15:52:43+02:00 (Zurich)
Page de détail modifiée en dernier sur 2022-01-03T17:43:14+01:00 (Zurich)
ISBN/EAN: 3639330021

ISBN - Autres types d'écriture:
3-639-33002-1, 978-3-639-33002-1
Autres types d'écriture et termes associés:
Titre du livre: fashion brands, fashion advertising, fashion please, against fashion, fashion market, models influence, consumer behavior, fashion box

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