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Destination Brands - Nigel Morgan
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Nigel Morgan:
Destination Brands - Livres de poche

9, ISBN: 9780080969305

[ED: Taschenbuch], [PU: Taylor & Francis Ltd], Neuware - This is the long awaited new edition of this pioneering marketing textbook. When the first edition was published in 2001, destination branding became a marginal, niche topic. Thanks in part to this book, and the ongoing research of these authors, this is now a core subject for students and a key concern for tourism industry professionals. Many destinations - from individual cities to entire countries - are adopting branding strategies similar to those of leading household brand names in an effort to differentiate themselves and to emotionally connect with potential tourists. By focusing on a range of global case studies, Destination Branding demonstrates how all destinations whether big or small can successfully harness the power of branding. -, DE, [SC: 0.00], Neuware, gewerbliches Angebot, 234x189x19 mm, 392, [GW: 754g], PayPal, Kreditkarte, offene Rechnung, Banküberweisung, offene Rechnung (Vorkasse vorbehalten), Internationaler Versand

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AHA-BUCH GmbH
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Destination Brands : Creating the Unique Destination Proposition - Nigel Morgan
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Nigel Morgan:
Destination Brands : Creating the Unique Destination Proposition - Livres de poche

2011, ISBN: 0080969305

ID: 19330753312

[EAN: 9780080969305], Neubuch, [SC: 0.0], [PU: Taylor & Francis Ltd Mrz 2011], Neuware - This is the long awaited new edition of this pioneering marketing textbook. When the first edition was published in 2001, destination branding became a marginal, niche topic. Thanks in part to this book, and the ongoing research of these authors, this is now a core subject for students and a key concern for tourism industry professionals. Many destinations - from individual cities to entire countries - are adopting branding strategies similar to those of leading household brand names in an effort to differentiate themselves and to emotionally connect with potential tourists. By focusing on a range of global case studies, Destination Branding demonstrates how all destinations whether big or small can successfully harness the power of branding. 392 pp. Englisch

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Destination Brands : Managing Place Reputation - Roger Pride; Annette Pritchard; Nigel Morgan
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Roger Pride; Annette Pritchard; Nigel Morgan:
Destination Brands : Managing Place Reputation - livre d'occasion

ISBN: 0080969305

ID: 8263693

This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists. It asks whether tourist destinations get the reputations they deserve and uses topical case studies to discuss brand concepts and challenges. It tackles how place perceptions are formed, how cities, regions and countries can enhance their reputations as creative, competitive destinations, and the link between competitive identity and strategic tourism policy making. business,business and finance,business and investing,economics,hospitality travel and tourism,marketing,marketing and sales,reference,textbooks Marketing & Sales, Routledge

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Destination Brands - Pritchard, Annette; Morgan, Nigel; Pride, Roger
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Pritchard, Annette; Morgan, Nigel; Pride, Roger:
Destination Brands - nouveau livre

ISBN: 9780080969305

ID: 680839

This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists. It asks whether tourist destinations get the reputations they deserve and uses topical case studies to discuss brand concepts and challenges. It tackles how place perceptions are formed, how cities, regions and countries can enhance their reputations as creative, competitive destinations, and the link between competitive identity and strategic tourism policy making. Business Business eBook, Taylor and Francis

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Destination Brands - Annette Pritchard
Livre non disponible
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Annette Pritchard:
Destination Brands - Livres de poche

ISBN: 9780080969305

Paperback, [PU: Taylor & Francis Ltd], Shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists. This title asks whether tourist destinations get the reputations they deserve and uses topical case studies to discuss brand concepts., Tourism Industry

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Détails sur le livre
Destination Brands

3rd edition. Previous edition ISBN: 9781856178204

Informations détaillées sur le livre - Destination Brands


EAN (ISBN-13): 9780080969305
ISBN (ISBN-10): 0080969305
Livre de poche
Date de parution: 2011
Editeur: Elsevier LTD, Oxford
370 Pages
Poids: 0,792 kg
Langue: eng/Englisch

Livre dans la base de données depuis 17.03.2009 07:24:59
Livre trouvé récemment le 26.03.2018 17:11:59
ISBN/EAN: 9780080969305

ISBN - Autres types d'écriture:
0-08-096930-5, 978-0-08-096930-5


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