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Destination Brands: Managing Place Reputation - Morgan, Nigel / Pritchard, Annette / Pride, Roger
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Morgan, Nigel / Pritchard, Annette / Pride, Roger:
Destination Brands: Managing Place Reputation - livre d'occasion

2012, ISBN: 9780080969305

ID: 11338491

This is the long awaited new edition of this pioneering marketing textbook. When the first edition was published in 2001, destination branding became a marginal, niche topic. Thanks in part to this book, and the ongoing research of these authors, this is now a core subject for students and a key concern for tourism industry professionals. Many destinations - from individual cities to entire countries - are adopting branding strategies similar to those of leading household brand names in an effort to differentiate themselves and to emotionally connect with potential tourists. By focusing on a range of global case studies, Destination Branding demonstrates how all destinations whether big or small can successfully harness the power of branding. * 20 Completely new chapters authored by brand consultants, destination marketers and academics, including Kotler and Olins and other leading destination branding experts. Case studies and examples from the UK, Eastern Europe, the USA, New Zealand, Australia and Asia * Further consideration of the importance of online marketing and the roles of special events and media and public relations in leveraging promotional activities - including a London 2012 Olympic case study. * For the first time, supplementary material will be available online, including useful material for students, lecturers and industry professionals. Destination Brands: Managing Place Reputation Morgan, Nigel / Pritchard, Annette / Pride, Roger, Butterworth-Heinemann

livre d'occasion Betterworldbooks.com
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Destination Brands
Livre non disponible
(*)
Destination Brands - nouveau livre

2012, ISBN: 9780080969305

ID: 9780080969305

This is the long awaited new edition of this pioneering marketing textbook. When the first edition was published in 2001, destination branding became a marginal, niche topic. Thanks in part to this book, and the ongoing research of these authors, this is now a core subject for students and a key concern for tourism industry professionals. Many destinations - from individual cities to entire countries - are adopting branding strategies similar to those of leading household brand names in an effort to differentiate themselves and to emotionally connect with potential tourists. By focusing on a range of global case studies, Destination Branding demonstrates how all destinations whether big or small can successfully harness the power of branding. * 20 Completely new chapters authored by brand consultants, destination marketers and academics, including Kotler and Olins and other leading destination branding experts. Case studies and examples from the UK, Eastern Europe, the USA, New Zealand, Australia and Asia * Further consideration of the importance of online marketing and the roles of special events and media and public relations in leveraging promotional activities - including a London 2012 Olympic case study. * For the first time, supplementary material will be available online, including useful material for students, lecturers and industry professionals. Books, [PU: Pergamon; Pergamon Press]

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Destination Brands - Pritchard, Annette; Morgan, Nigel; Pride, Roger
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Pritchard, Annette; Morgan, Nigel; Pride, Roger:
Destination Brands - nouveau livre

ISBN: 9780080969305

ID: 680839

This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists. It asks whether tourist destinations get the reputations they deserve and uses topical case studies to discuss brand concepts and challenges. It tackles how place perceptions are formed, how cities, regions and countries can enhance their reputations as creative, competitive destinations, and the link between competitive identity and strategic tourism policy making. Business Business eBook, Taylor and Francis

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Destination brands : managing place reputation - Morgan, N Pritchard, A. Pride, R.
Livre non disponible
(*)
Morgan, N Pritchard, A. Pride, R.:
Destination brands : managing place reputation - nouveau livre

ISBN: 9780080969305

ID: 62ee798ad8470dfdf0d5043509dada15

This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists. It asks whether tourist destinations get the reputations they deserve and uses topical case studies to discuss brand concepts and challenges. It tackles how place perceptions are formed, how cities, regions and countries can enhance their reputations as creative, competitive destinations, and the link between competitive identity and strategic tourism policy making., [PU: Pergamon; Pergamon Press]

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Destination Brands - Annette Pritchard
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Annette Pritchard:
Destination Brands - Livres de poche

ISBN: 9780080969305

Paperback, [PU: Taylor & Francis Ltd], Shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists. This title asks whether tourist destinations get the reputations they deserve and uses topical case studies to discuss brand concepts., Tourism Industry

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Détails sur le livre
Destination Brands

3rd edition. Previous edition ISBN: 9781856178204

Informations détaillées sur le livre - Destination Brands


EAN (ISBN-13): 9780080969305
ISBN (ISBN-10): 0080969305
Livre de poche
Date de parution: 2011
Editeur: Elsevier LTD, Oxford
370 Pages
Poids: 0,792 kg
Langue: eng/Englisch

Livre dans la base de données depuis 17.03.2009 07:24:59
Livre trouvé récemment le 29.10.2018 18:11:32
ISBN/EAN: 9780080969305

ISBN - Autres types d'écriture:
0-08-096930-5, 978-0-08-096930-5


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