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Rethinking Public Relations: PR Propaganda and Democracy: The Spin and the Substance - Kevin Moloney
Livre non disponible
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Kevin Moloney:
Rethinking Public Relations: PR Propaganda and Democracy: The Spin and the Substance - Livres de poche

2006, ISBN: 0415370620

[SR: 540445], Paperback, [EAN: 9780415370622], Routledge, Routledge, Book, [PU: Routledge], 2006-03-02, Routledge, All PR, whether for charities or arms manufacturers, is weak propaganda. Though it has its undeniable benefits (it grabs attention and helps circulate more information), it also has costs (such as selective messaging). This extensively revised edition of a classic text fully investigates PR, updating and expanding earlier arguments and building upon the successful first edition with new thoughts, data and evidence. Thought-provoking and stimulating, Rethinking Public Relations 2nd Edition challenges conventional PR wisdom. It develops the accepted thinking on the most important question facing PR - its relationship with democracy - and finds a balance of advantages and disadvantages which leave a residue of concern. It tackles topical issues such as: PR as a form of propaganda which flourishes in a democracy the connections between PR and journalism the media, promotions culture and persuasion. Designed to appeal to final year undergraduates, postgraduates and researchers studying public relations, media and communications studies, this book explores the most important relationship PR has -- the connection with democracy -- and asks what benefits or costs it brings to politics, markets and the media., 268153, Economics, 268156, Econometrics, 268159, Economic Conditions, 268160, Economic Policy & Development, 506824, Economic Systems, 268163, History, 268164, International Economics, 268170, Labour, 268173, Macroeconomics, 268176, Microeconomics, 268177, Political Economy, 268178, Theory & Philosophy, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 276151, Commercial, Financial, Industrial & Taxation, 276149, Scots Law, 275945, Law, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 268108, Communication & Presentation, 659930, Management Skills, 268290, Management, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 268179, Professional Finance, 659892, Audits & Auditing, 268180, Banking, 659982, Budgeting, 268181, Corporate, 659984, Forecasting, 659986, Foreign Exchange, 268183, Insurance, 659992, International Finance, 268194, Investments & Securities, 268216, Public, 659994, Purchasing & Procurement, 659996, Risk Management, 659998, Taxation, 660000, Venture Capital, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 659960, Brands & Corporate Identity, 268314, Sales & Marketing, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 268321, Marketing Management, 268314, Sales & Marketing, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 268325, Public Relations, 268314, Sales & Marketing, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books

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Rethinking Public Relations: PR Propaganda and Democracy: The Spin and the Substance - Kevin Moloney
Livre non disponible
(*)
Kevin Moloney:
Rethinking Public Relations: PR Propaganda and Democracy: The Spin and the Substance - Livres de poche

2006, ISBN: 0415370620

[SR: 540445], Paperback, [EAN: 9780415370622], Routledge, Routledge, Book, [PU: Routledge], 2006-03-02, Routledge, All PR, whether for charities or arms manufacturers, is weak propaganda. Though it has its undeniable benefits (it grabs attention and helps circulate more information), it also has costs (such as selective messaging). This extensively revised edition of a classic text fully investigates PR, updating and expanding earlier arguments and building upon the successful first edition with new thoughts, data and evidence. Thought-provoking and stimulating, Rethinking Public Relations 2nd Edition challenges conventional PR wisdom. It develops the accepted thinking on the most important question facing PR - its relationship with democracy - and finds a balance of advantages and disadvantages which leave a residue of concern. It tackles topical issues such as: PR as a form of propaganda which flourishes in a democracy the connections between PR and journalism the media, promotions culture and persuasion. Designed to appeal to final year undergraduates, postgraduates and researchers studying public relations, media and communications studies, this book explores the most important relationship PR has -- the connection with democracy -- and asks what benefits or costs it brings to politics, markets and the media., 268153, Economics, 268156, Econometrics, 268159, Economic Conditions, 268160, Economic Policy & Development, 506824, Economic Systems, 268163, History, 268164, International Economics, 268170, Labour, 268173, Macroeconomics, 268176, Microeconomics, 268177, Political Economy, 268178, Theory & Philosophy, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 276151, Commercial, Financial, Industrial & Taxation, 276149, Scots Law, 275945, Law, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 268108, Communication & Presentation, 659930, Management Skills, 268290, Management, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 268179, Professional Finance, 659892, Audits & Auditing, 268180, Banking, 659982, Budgeting, 268181, Corporate, 659984, Forecasting, 659986, Foreign Exchange, 268183, Insurance, 659992, International Finance, 268194, Investments & Securities, 268216, Public, 659994, Purchasing & Procurement, 659996, Risk Management, 659998, Taxation, 660000, Venture Capital, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 659960, Brands & Corporate Identity, 268314, Sales & Marketing, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 268321, Marketing Management, 268314, Sales & Marketing, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 268325, Public Relations, 268314, Sales & Marketing, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books

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Rethinking Public Relations: PR Propaganda and Democracy: The Spin and the Substance - Kevin Moloney
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Kevin Moloney:
Rethinking Public Relations: PR Propaganda and Democracy: The Spin and the Substance - Livres de poche

2006, ISBN: 0415370620

[SR: 84921], Taschenbuch, [EAN: 9780415370622], Routledge, Routledge, Book, [PU: Routledge], 2006-03-02, Routledge, All PR, whether for charities or arms manufacturers, is weak propaganda. Though it has its undeniable benefits (it grabs attention and helps circulate more information), it also has costs (such as selective messaging). This extensively revised edition of a classic text fully investigates PR, updating and expanding earlier arguments and building upon the successful first edition with new thoughts, data and evidence. Thought-provoking and stimulating, Rethinking Public Relations 2nd Edition challenges conventional PR wisdom. It develops the accepted thinking on the most important question facing PR - its relationship with democracy - and finds a balance of advantages and disadvantages which leave a residue of concern. It tackles topical issues such as: PR as a form of propaganda which flourishes in a democracy the connections between PR and journalism the media, promotions culture and persuasion. Designed to appeal to final year undergraduates, postgraduates and researchers studying public relations, media and communications studies, this book explores the most important relationship PR has -- the connection with democracy -- and asks what benefits or costs it brings to politics, markets and the media., 58319011, Marketing, 1322114031, Direkt, 58325011, Forschung, 1322115031, Industriell, 58323011, Multilevel, 1322116031, Produktmanagement, 1322117031, Telemarketing, 58278011, Web Marketing, 58288011, Weltweit, 58316011, Marketing & Verkauf, 58173011, Business, Karriere & Geld, 54071011, Genres, 52044011, Fremdsprachige Bücher, 1322118031, Öffentlichkeitsarbeit, 58316011, Marketing & Verkauf, 58173011, Business, Karriere & Geld, 54071011, Genres, 52044011, Fremdsprachige Bücher, 58192011, Kommunikation, 356080011, Fähigkeiten, 58173011, Business, Karriere & Geld, 54071011, Genres, 52044011, Fremdsprachige Bücher

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Rethinking Public Relations: PR Propaganda and Democracy: The Spin and the Substance - Kevin Moloney
Livre non disponible
(*)
Kevin Moloney:
Rethinking Public Relations: PR Propaganda and Democracy: The Spin and the Substance - Livres de poche

2006, ISBN: 0415370620

[SR: 84921], Taschenbuch, [EAN: 9780415370622], Routledge, Routledge, Book, [PU: Routledge], 2006-03-02, Routledge, All PR, whether for charities or arms manufacturers, is weak propaganda. Though it has its undeniable benefits (it grabs attention and helps circulate more information), it also has costs (such as selective messaging). This extensively revised edition of a classic text fully investigates PR, updating and expanding earlier arguments and building upon the successful first edition with new thoughts, data and evidence. Thought-provoking and stimulating, Rethinking Public Relations 2nd Edition challenges conventional PR wisdom. It develops the accepted thinking on the most important question facing PR - its relationship with democracy - and finds a balance of advantages and disadvantages which leave a residue of concern. It tackles topical issues such as: PR as a form of propaganda which flourishes in a democracy the connections between PR and journalism the media, promotions culture and persuasion. Designed to appeal to final year undergraduates, postgraduates and researchers studying public relations, media and communications studies, this book explores the most important relationship PR has -- the connection with democracy -- and asks what benefits or costs it brings to politics, markets and the media., 58319011, Marketing, 1322114031, Direkt, 58325011, Forschung, 1322115031, Industriell, 58323011, Multilevel, 1322116031, Produktmanagement, 1322117031, Telemarketing, 58278011, Web Marketing, 58288011, Weltweit, 58316011, Marketing & Verkauf, 58173011, Business, Karriere & Geld, 54071011, Genres, 52044011, Fremdsprachige Bücher, 1322118031, Öffentlichkeitsarbeit, 58316011, Marketing & Verkauf, 58173011, Business, Karriere & Geld, 54071011, Genres, 52044011, Fremdsprachige Bücher, 58192011, Kommunikation, 356080011, Fähigkeiten, 58173011, Business, Karriere & Geld, 54071011, Genres, 52044011, Fremdsprachige Bücher

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Rethinking Public Relations: PR Propaganda and Democracy - Moloney, Kevin
Livre non disponible
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Moloney, Kevin:
Rethinking Public Relations: PR Propaganda and Democracy - livre d'occasion

ISBN: 9780415370622

ID: 1322331

All PR, whether for charities or arms manufacturers, is weak propaganda. Though it has its undeniable benefits (it grabs attention and helps circulate more information), it also has costs (such as selective messaging). This extensively revised edition of a classic text fully investigates PR, updating and expanding earlier arguments and building upon the successful first edition with new thoughts, data and evidence. Thought-provoking and stimulating, Rethinking Public Relations 2nd Edition challenges conventional PR wisdom. It develops the accepted thinking on the most important question facing PR - its relationship with democracy - and finds a balance of advantages and disadvantages which leave a residue of concern. It tackles topical issues such as: PR as a form of propaganda which flourishes in a democracy the connections between PR and journalism the media, promotions culture and persuasion. Designed to appeal to final year undergraduates, postgraduates and researchers studying public relations, media and communications studies, this book explores the most important relationship PR has - the connection with democracy - and asks what benefits or costs it brings to politics, markets and the media. Rethinking Public Relations: PR Propaganda and Democracy Moloney, Kevin, Routledge

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Détails sur le livre
Rethinking Public Relations: PR Propaganda and Democracy

The second edition of "Rethinking Public Relations" builds on the first with new thoughts, data and evidence presented in an accessible style. It develops thinking on the most important question facing PR today--its relationship with democracy--and finds a balance of advantages and disadvantages which leave a residue of concern. This exciting new edition challenges the conventional thinking about public relations and expands and updates the arguments put forward in the previous edition. It is designed to appeal to final year undergraduates, post graduates and researchers studying public relations.

Informations détaillées sur le livre - Rethinking Public Relations: PR Propaganda and Democracy


EAN (ISBN-13): 9780415370622
ISBN (ISBN-10): 0415370620
Livre de poche
Date de parution: 2006
Editeur: ROUTLEDGE CHAPMAN & HALL
228 Pages
Poids: 0,381 kg
Langue: eng/Englisch

Livre dans la base de données depuis 22.10.2007 02:59:40
Livre trouvé récemment le 10.10.2016 22:48:13
ISBN/EAN: 9780415370622

ISBN - Autres types d'écriture:
0-415-37062-0, 978-0-415-37062-2


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