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The Social Media Management Handbook: Everything You Need To Know To Get Social Media Working In Your Business - Livres de poche

2010, ISBN: 0470651245

[EAN: 9780470651247], Gebraucht, sehr guter Zustand, [SC: 4.1], [PU: John Wiley & Sons Inc, United States, New York], ROBERT WOLLAN THE SOCIAL MEDIA MANAGEMENT HANDBOOK EVERYTHING YOU NEE… Plus…

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How do organizations manage social media effectively? Every organization wants to implement social media, but it is difficult to create processes and mange employees to make this happen.… Plus…

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The Social Media Management Handbook: Everything You Need To Know To Get Social Media Working In Your Business Nick Smith Author
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ISBN:

9780470651247


How do organizations manage social media effectively? Every organization wants to implement social media, but it is difficult to create processes and mange employees to make this happen. Most social media books focus on strategies for communicating with customers, but they fail to address the internal process that takes place within a business before those strategies can be implemented. This book is geared toward helping you manage every step of the process required to use social media for business. The Social Media Management Handbook provides a complete toolbox for defining and practicing a coherent social media strategy. It is a comprehensive resource for bringing together such disparate areas as IT, customer service, sales, communications, and more to meet social media goals. Wollan and Smith and their Accenture team explain policies, procedures, roles and responsibilities, metrics, strategies, incentives, and legal issues that may arise. You will learn how to: * Empower employees and teams to utilize social media effectively throughout the organization * Measure the ROI of social media investments and ensure appropriate business value is achieved over time * Make smarter decisions, make them more quickly, and make them stick Get the most out of your social media investment and fully leverage its benefits at your company with The Social Media Management Handbook.

Informations détaillées sur le livre - The Social Media Management Handbook: Everything You Need To Know To Get Social Media Working In Your Business Nick Smith Author


EAN (ISBN-13): 9780470651247
ISBN (ISBN-10): 0470651245
Version reliée
Livre de poche
Date de parution: 2011
Editeur: Wiley Core >2
352 Pages
Poids: 0,547 kg
Langue: eng/Englisch

Livre dans la base de données depuis 2009-10-27T09:51:56+01:00 (Zurich)
Page de détail modifiée en dernier sur 2024-04-12T14:26:43+02:00 (Zurich)
ISBN/EAN: 9780470651247

ISBN - Autres types d'écriture:
0-470-65124-5, 978-0-470-65124-7
Autres types d'écriture et termes associés:
Auteur du livre: woll, roberts, rob smith, roi, cath smith, sales, john zhou, robert wollan smith nick
Titre du livre: social business, you know, everything handbook, medium, handbook for working, management handbook, need know, social media marketing, smith handbook

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