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Why It Sells : Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys by Marcel Danesi - Marcel Danesi
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Marcel Danesi:

Why It Sells : Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys by Marcel Danesi - livre d'occasion

ISBN: 9780742555440

Marcel Danesi is an entertaining and insightful tour guide to decoding the messages woven into the advertisements, commercials, brand names, and logos we see on a daily basis. Guiding rea… Plus…

used in stock. Frais d'envoizzgl. Versandkosten., Livraison non-comprise
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Danesi, Marcel:

Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys (The R&L Series in Mass Communication) - edition reliée, livre de poche

2007, ISBN: 0742555445

[EAN: 9780742555440], Gebraucht, guter Zustand, [PU: Rowman & Littlefield Publishers], A+ Customer service! Satisfaction Guaranteed! Book is in Used-Good condition. Pages and cover are cl… Plus…

NOT NEW BOOK. Frais d'envoi EUR 18.15 GF Books, Inc., Hawthorne, CA, U.S.A. [64674448] [Rating: 5 (von 5)]
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Danesi, Marcel:
Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys (The R&L Series in Mass Communication) - edition reliée, livre de poche

2007

ISBN: 0742555445

[EAN: 9780742555440], Gebraucht, [PU: Rowman & Littlefield Publishers], Independent family-run bookstore for over 50 years! Buy with confidence! Book is in acceptable condition with wear … Plus…

NOT NEW BOOK. Frais d'envoi EUR 42.54 Books Unplugged, Freeport, NY, U.S.A. [74050220] [Rating: 5 (von 5)]
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Danesi, Marcel:
Why It Sells : Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys - edition reliée, livre de poche

2007, ISBN: 0742555445

[EAN: 9780742555440], Gebraucht, sehr guter Zustand, [PU: Rowman & Littlefield Publishers, Incorporated], Former library book; may include library markings. Used book that is in excellent… Plus…

NOT NEW BOOK. Frais d'envoi EUR 6.36 Better World Books, Mishawaka, IN, U.S.A. [51315977] [Rating: 5 (von 5)]
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Danesi, Marcel:
Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys (The R&L Series in Mass Communication) - edition reliée, livre de poche

ISBN: 9780742555440

Hardcover. Good. Access codes and supplements are not guaranteed with used items., 2.5

Frais d'envoi EUR 17.62 Bonita

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Détails sur le livre
Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys

Marcel Danesi is an entertaining and insightful tour guide to decoding the messages woven into the advertisements, commercials, brand names, and logos we see on a daily basis. Guiding readers through the basics of how to interpret ads, Danesi explores everything from product and package design to jingles, cyberadvertising, ad campaigns, global impacts, culture jamming, and advertising effects. Why It Sells will fascinate and inform all readers interested in how ads, marketing, and branding take hold in the consumer psyche.

Informations détaillées sur le livre - Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys


EAN (ISBN-13): 9780742555440
ISBN (ISBN-10): 0742555445
Version reliée
Livre de poche
Date de parution: 2007
Editeur: ROWMAN & LITTLEFIELD
211 Pages
Poids: 0,635 kg
Langue: eng/Englisch

Livre dans la base de données depuis 2008-06-20T15:25:08+02:00 (Zurich)
Page de détail modifiée en dernier sur 2022-09-29T22:31:32+02:00 (Zurich)
ISBN/EAN: 9780742555440

ISBN - Autres types d'écriture:
0-7425-5544-5, 978-0-7425-5544-0
Autres types d'écriture et termes associés:
Auteur du livre: danesi marcel, marcel just
Titre du livre: ploy, advertising marketing, why sells decoding the meanings brand names logos ads and other, mass communication and advertising


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