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Relationship Marketing: Creating Stakeholder Value extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at cre… Plus…

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Relationship Marketing: Creating Stakeholder Value (Chartered Institute of Marketing) - Livres de poche

2002

ISBN: 0750648392

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Relationship Marketing: Creating Stakeholder Value (Chartered Institute of Marketing) - Livres de poche

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Relationship Marketing Martin Christopher Author
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ISBN:

9780750648394


Relationship Marketing: Creating Stakeholder Value extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long-term profitable relationships with targeted customers. Offering a cutting edge vision of relationship marketing, Relationship Marketing: Creating Stakeholder Value is a seminal text for all students and managers in the field. With new up-to-date case materials and examples of best practice, the book covers all the stakeholder markets - employees, suppliers, influencers, customers and consumers - for which the relationship approach is critical. It also provides crucial advice on how to develop, integrate and implement the various strands of a successful relationship strategy. Based on the best-selling first edition of Relationship MarketingComprehensive account of how to develop and implement a winning relationship strategyIncludes frequent vignettes to show how the theory works in practice

Informations détaillées sur le livre - Relationship Marketing Martin Christopher Author


EAN (ISBN-13): 9780750648394
ISBN (ISBN-10): 0750648392
Livre de poche
Date de parution: 2002
Editeur: Taylor & Francis Core >1 >T
264 Pages
Poids: 0,408 kg
Langue: eng/Englisch

Livre dans la base de données depuis 2007-04-27T21:23:26+02:00 (Zurich)
Page de détail modifiée en dernier sur 2024-02-27T05:28:21+01:00 (Zurich)
ISBN/EAN: 9780750648394

ISBN - Autres types d'écriture:
0-7506-4839-2, 978-0-7506-4839-4
Autres types d'écriture et termes associés:
Auteur du livre: payne david, martin david, christopher clark, martin christoph, payn, ballantyne, payne chris, adrian, taylor francis, christopher long
Titre du livre: relationship marketing, stakeholder marketing, revised, payne

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