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Sex in Advertising: Perspectives on the Erotic Appeal (Lea's Communication Series) - Tom Reichert, Jacqueline Lambiase
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Tom Reichert, Jacqueline Lambiase:

Sex in Advertising: Perspectives on the Erotic Appeal (Lea's Communication Series) - edition reliée, livre de poche

ISBN: 0805841172

[SR: 261976], Gebundene Ausgabe, [EAN: 9780805841176], Routledge Member of the Taylor and Francis Group, Routledge Member of the Taylor and Francis Group, Book, [PU: Routledge Member of t… Plus…

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Sex in Advertising CL - livre d'occasion

ISBN: 9780805841176

"Sex in Advertising: Perspectives on the Erotic Appeal" is the first book to thoroughly tackle important issues about sex in advertising. What is it? Does it work? How does it a… Plus…

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Sex in Advertising : Perspectives on the Erotic Appeal - livre d'occasion

ISBN: 9780805841176

"Sex in Advertising: Perspectives on the Erotic Appeal" is the first book to thoroughly tackle important issues about sex in advertising. What is it? Does it work? How does it affect indi… Plus…

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Sex in Advertising - edition reliée, livre de poche

2002, ISBN: 0805841172

[EAN: 9780805841176], Neubuch, [PU: Taylor & Francis], YOUNG MEN SEXUAL APPEALS APPEAL ADVERTISING RESEARCH SUBLIMINAL SWEDISH BIKINI TEAM SEDUCTION BODY IMAGE CONTENT NONALCOHOL PRODUCTS… Plus…

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Sex in Advertising CL - Reichert, Tom / Lambiase, Jacqueline
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Reichert, Tom / Lambiase, Jacqueline:
Sex in Advertising CL - livre d'occasion

2002, ISBN: 9780805841176

Hardcover book. 306 pages. Published by Routledge (2002) Media > Book, [PU: Lawrence Erlbaum Associates, also Routledge]

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Sex in Advertising: Perspectives on the Erotic Appeal (Lea's Communication Series)
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Titre:
ISBN:

9780805841176


"Sex in Advertising: Perspectives on the Erotic Appeal" is the first book to thoroughly tackle important issues about sex in advertising. What is it? Does it work? How does it affect individuals and society? Well-respected scholars and popular writers answer these questions as they address the following issues associated with sex in today's advertising environment: gender differences and representation, unintended social effects, subliminal embeds, appeals to the homosexual community, and new media. The book contains a blend of perspectives, including original experimental studies, interpretive and historical analyses, and cultural critiques. <BR> The definitive source on sex in advertising, this book: <BR> *is centralized around a singular theme: Understanding how sex in advertising appeals work and why they are so prevalent; <BR> *includes multiple perspectives to capture the richness of sexual appeals; <BR> *brings together viewpoints from both well-known scholars and writers; <BR> *provides a wealth of ideas and research questions for those interested in the topic; and <BR> *contains discussions of sex in advertising from its roots in the 1700s to online advertising today and beyond. <BR> The book is must reading for advertising and gender researchers, scholars, and students. Anyone interested in mass media, consumer psychology, and popular culture will find this book an essential resource.

Informations détaillées sur le livre - Sex in Advertising: Perspectives on the Erotic Appeal (Lea's Communication Series)


EAN (ISBN-13): 9780805841176
ISBN (ISBN-10): 0805841172
Version reliée
Date de parution: 2002
Editeur: Routledge Member of the Taylor and Francis Group
306 Pages
Poids: 0,617 kg
Langue: eng/Englisch

Livre dans la base de données depuis 2007-06-12T10:52:43+02:00 (Zurich)
Page de détail modifiée en dernier sur 2023-10-02T13:14:28+02:00 (Zurich)
ISBN/EAN: 9780805841176

ISBN - Autres types d'écriture:
0-8058-4117-2, 978-0-8058-4117-6
Autres types d'écriture et termes associés:
Auteur du livre: reichert
Titre du livre: advertising

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