ISBN: 9780813032207

During the heyday of Florida theme parks, Bruce Mozert created some of the most memorable kitsch photography of the era. His underwater shots of beautiful models in crystal-clear waters w… Plus…

During the heyday of Florida theme parks, Bruce Mozert created some of the most memorable kitsch photography of the era. His underwater shots of beautiful models in crystal-clear waters were sent out on wire services and helped establish Silver Springs as Florida's premier tourist attraction. In the 1950s, his work helped lure the postwar generation to a land of fantastic, tropical, and mass-produced amusement.Silver Springs' popularity never depended upon parrots, monkeys, alligators, airboats, water-ski shows, or models dressed as mermaids. Instead, its appeal was primarily beneath the surface of the water, with cruises on glass bottom boats the major attraction.Mozert was Silver Springs' official photographer for nearly forty-five years, and his images were designed to sell the park. No one came up with ideas as zany or as memorable as he. A model cooks at a stove, wooden spoon at her mouth to taste, while condensed milk rises from a hidden can (to look like smoke); another bathes in a tub, scrubbing her toes; yet another relaxes on a chaise lounge while a nearby air conditioner hums away.Gary Monroe has collected some of the best underwater shots by this remarkable photographer.These photographs - many unseen for decades - capture those heady times in all of their whimsical glory.; Art, Architecture & Photography, University Press of Florida<

ISBN: 9780813032207

Silver Springs, billed as "Florida's Original Tourist Attraction," is a 350-acre nature theme park surrounding the head waters of the Silver River, the largest artesian spring in the worl… Plus…

Silver Springs, billed as "Florida's Original Tourist Attraction," is a 350-acre nature theme park surrounding the head waters of the Silver River, the largest artesian spring in the world. Archaeological records indicate humans have visited the site for more than 10,000 years. The key to Silver Springs's success was marketing, and park administrators knew well the power of publicity. This natural wonder was sold and marketed to tourists with tableaux of ordinary life taking place underwater. As the official photographer for nearly forty-five years, Bruce Mozert was a key player In promoting the park as a verdant wonderland where impossible things might happen underwater: a model cooks at a stove, wooden spoon at her mouth to taste, while condensed milk rises from a hidden can (to look like smoke); another bathes in a tub, scrubbing her toes; yet another relaxes on a chaise lounge while a nearby air conditioner hums away. These images are delightfully playful and clever, even touching in their depiction of the tastes and mores of an era of American optimism. Books, [PU: University of Florida Press]<

ISBN: 9780813032207

Hardback, [PU: University Press of Florida], A collection of photographs which features the Silver Spring park in Florida., Photographs: Collections

2008, ISBN: 9780813032207

The Underwater Photography of Bruce Mozert, Buch, Hardcover, [PU: University Press of Florida], University Press of Florida, 2008

2008, ISBN: 9780813032207

The Underwater Photography of Bruce Mozert, Hardcover, Buch, [PU: University Press of Florida]