ISBN: 9780814416037

Channels of distribution is one of the hottest areas in marketing and sales today. And no one understands the subject better than Ken Rolnicki! Managing Channels of Distribution supplies … Plus…

Channels of distribution is one of the hottest areas in marketing and sales today. And no one understands the subject better than Ken Rolnicki! Managing Channels of Distribution supplies a much-needed source of knowledge and expertise that professionals can rely on. Based on case studies and real-life experience, the book explains the complexities of managing multiple channels -- distributors, dealers, manufacturer’s reps, VARs, private labels, brokers, wholesalers, retailers, and all the rest. In the process, Rolnicki explores both macro and micro business influences that affect channel effectiveness. Special attention is paid to the frustrating areas of channel power and conflict, the dangerous issue of legalities, and the most critical topic of all -- the channel design sequence. Digital Content>E-books>Business>Business & Economics>Busn Profiles, AMACOM Digital >16<

ISBN: 9780814416037

"Channels of distribution is one of the hottest areas in marketing and sales today. And no one understands the subject better than Ken Rolnicki!Managing Channels of Distribution supplies … Plus…

"Channels of distribution is one of the hottest areas in marketing and sales today. And no one understands the subject better than Ken Rolnicki!Managing Channels of Distribution supplies a much-needed source of knowledge and expertise that professionals can rely on.Based on case studies and real-life experience, the book explains the complexities of managing multiple channels -- distributors, dealers, manufacturer's reps, VARs, private labels, brokers, wholesalers, retailers, and all the rest.In the process, Rolnicki explores both macro and micro business influences that affect channel effectiveness.Special attention is paid to the frustrating areas of channel power and conflict, the dangerous issue of legalities, and the most critical topic of all -- the channel design sequence."; EPUB; Business,Finance and Law > Business & management > Sales & marketing, AMACOM<

1998, ISBN: 9780814416037

The Marketing Executive's Complete Guide, eBooks, eBook Download (EPUB), &quote;Channels of distribution is one of the hottest areas in marketing and sales today. And no one understan… Plus…

The Marketing Executive's Complete Guide, eBooks, eBook Download (EPUB), &quote;Channels of distribution is one of the hottest areas in marketing and sales today. And no one understands the subject better than Ken Rolnicki! Managing Channels of Distribution supplies a much-needed source of knowledge and expertise that professionals can rely on. Based on case studies and real-life experience, the book explains the complexities of managing multiple channels -- distributors, dealers, manufacturer's reps, VARs, private labels, brokers, wholesalers, retailers, and all the rest. In the process, Rolnicki explores both macro and micro business influences that affect channel effectiveness. Special attention is paid to the frustrating areas of channel power and conflict, the dangerous issue of legalities, and the most critical topic of all -- the channel design sequence.&quote; [PU: Amacom], Seiten: 288, Amacom, 1998<

ISBN: 9780814416037

AMACOM Marketing ,9780814431795 UK,GB,DE,ES,FR,IT,US,CA,MX,AU,NZ 19980106 English Business, AMACOM

1998, ISBN: 9780814416037

The Marketing Executive's Complete Guide, eBooks, eBook Download (EPUB), [PU: Amacom], Amacom, 1998