X: The Experience When Business Meets Design : The Experience When Business Meets Design - edition reliée, livre de poche
2015, ISBN: 1118456548
[EAN: 9781118456545], Neubuch, [SC: 0.0], [PU: John Wiley & Sons Inc Nov 2015], Neuware - Welcome to a new era of business in which your brand is defined by those who experience it.Do you… Plus…
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2015, ISBN: 1118456548
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X: The Experience When Business Meets Design : The Experience When Business Meets Design - edition reliée, livre de poche
2015, ISBN: 1118456548
[EAN: 9781118456545], Neubuch, [SC: 0.0], [PU: John Wiley & Sons Inc Nov 2015], Neuware - Welcome to a new era of business in which your brand is defined by those who experience it.Do you… Plus…
2015, ISBN: 1118456548
[EAN: 9781118456545], Gebraucht, sehr guter Zustand, [PU: Wiley], May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.85, Books
2015
ISBN: 9781118456545
1. Auflage Gepflegter, sauberer Zustand. 22975358/2 Versandkostenfreie Lieferung Wirtschaft, Management, Business, [PU:John Wiley & Sons,]
2015, ISBN: 1118456548
[EAN: 9781118456545], Neubuch, [PU: Wiley 2015-11-03], Books
ISBN: 9781118456545
Paperback. Very Good., 3
Données bibliographiques du meilleur livre correspondant
| Auteur: | |
| Titre: | |
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Welcome to a new era of business in which your brand is defined by those who experience it.
Do you know how your customers experience your brand today?
Do you know how they really feel?
Do you know what they say when you re not around?
In an always-on world where everyone is connected to information and also one another, customer experience is your brand. And, without defining experiences, brands become victim to whatever people feel and share.
In his new book X: The Experience When Business Meets Design bestselling author Brian Solis shares why great products are no longer good enough to win with customers and why creative marketing and delightful customer service too are not enough to succeed. In X, he shares why the future of business is experiential and how to create and cultivate meaningful experiences.
This isn’t your ordinary business book. The idea of a book was re-imagined for a digital meets analog world to be a relevant and sensational experience. Its aesthetic was meant to evoke emotion while also giving new perspective and insights to help you win the hearts and minds of your customers. And, the design of this book, along with what fills its pages, was done using the principles shared within.
Brian shares more than the importance of experience. You’ll learn how to design a desired, meaningful and uniform experience in every moment of truth in a fun way including:
How our own experience gets in the way of designing for people not like us Why empathy and new perspective unlock creativity and innovation The importance of User Experience (UX) in real life and in executive thinking The humanity of Human-Centered Design in all you do The art of Hollywood storytelling from marketing to product design to packaging Apple’s holistic approach to experience architecture The value of different journey and experience mapping approachesThe future of business lies in experience architecture and you are the architect.
Business, meet design.
Informations détaillées sur le livre - X: The Experience When Business Meets Design by Brian Solis Hardcover | Indigo Chapters
EAN (ISBN-13): 9781118456545
ISBN (ISBN-10): 1118456548
Version reliée
Livre de poche
Date de parution: 2014
Editeur: Brian Solis
Livre dans la base de données depuis 2014-04-02T11:38:51+02:00 (Zurich)
Page de détail modifiée en dernier sur 2024-03-01T08:04:20+01:00 (Zurich)
ISBN/EAN: 9781118456545
ISBN - Autres types d'écriture:
1-118-45654-8, 978-1-118-45654-5
Autres types d'écriture et termes associés:
Auteur du livre: sol, brian solis, brian john
Titre du livre: experience, business design, solis
Données de l'éditeur
Auteur: Brian Solis
Titre: X - The Experience When Business Meets Design
Editeur: Wiley; John Wiley & Sons
256 Pages
Date de parution: 2015-11-03
Poids: 0,821 kg
Langue: Anglais
32,90 € (DE)
Not available (reason unspecified)
199mm x 251mm x 21mm
BB; Hardcover, Softcover / Wirtschaft/Betriebswirtschaft; Betriebswirtschaft und Management; Business & Management; Wirtschaft; Wirtschaft u. Management; Allg. Wirtschaft u. Management
1.0 This is X 1.1 CX=$ 1.2 Mediumism=The Message 1.3 The Gift of Perspective 2.0 Nature vs. Nurture 2.1 Skeumorphis 2.2 Business Meets Design 2.3 Moments of Truth 3.0 Circle of Rife 3.1 CX Redux 3.2 The Grid 4.0 Digital First 4.1 Design for Humans 4.2 BX + UX + CX = X 4.3 Human Alogorithm 5.0 Maps Are Us 5.1 Journey Mapping 5.2 Experience Maps 6.0 Holy Persona 6.1 Storytelling 6.2 Storyboarding 7.0 Experience Flow 8.0 X is Alive! 8.1 Apple's Universe 9.0 This is Water IndexAutres livres qui pourraient ressembler au livre recherché:
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