2011, ISBN: 9781119965459
Inside Customer Segmentation, eBooks, eBook Download (EPUB), 1. Auflage, This is an applied handbook for the application of data mining techniques in the CRM framework. It combines a tech… Plus…
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ISBN: 9781119965459
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ISBN: 9781119965459
This is an applied handbook for the application of data mining techniques in the CRM framework.It combines a technical and a business perspective to cover the needs of business users who … Plus…
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ISBN: 9781119965459
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ISBN: 9781119965459
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2011, ISBN: 9781119965459
Inside Customer Segmentation, eBooks, eBook Download (EPUB), 1. Auflage, This is an applied handbook for the application of data mining techniques in the CRM framework. It combines a tech… Plus…
ISBN: 9781119965459
This is an applied handbook for the application of data mining techniques in the CRM framework.It combines a technical and a business perspective to cover the needs of business users who … Plus…
ISBN: 9781119965459
This is an applied handbook for the application of data mining techniques in the CRM framework.It combines a technical and a business perspective to cover the needs of business users who … Plus…
ISBN: 9781119965459
A digital copy of "Data Mining Techniques In Crm" by Konstantinos. Download is immediately available upon purchase! 9781119965459,1119965454,data,mining,techniques,konstantinos eBook, Vi… Plus…
ISBN: 9781119965459
Data Mining Techniques in CRM ab 61.99 € als epub eBook: Inside Customer Segmentation. Aus dem Bereich: eBooks, Belletristik, Erzählungen, https://media.hugendubel.de/shop/coverscans/187/… Plus…
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Informations détaillées sur le livre - Data Mining Techniques in CRM
EAN (ISBN-13): 9781119965459
ISBN (ISBN-10): 1119965454
Date de parution: 2011
Editeur: John Wiley & Sons
372 Pages
Langue: eng/Englisch
Livre dans la base de données depuis 2012-01-08T12:22:24+01:00 (Zurich)
Page de détail modifiée en dernier sur 2023-11-29T12:43:18+01:00 (Zurich)
ISBN/EAN: 9781119965459
ISBN - Autres types d'écriture:
1-119-96545-4, 978-1-119-96545-9
Autres types d'écriture et termes associés:
Auteur du livre: konstantinos, götz nordbruch
Titre du livre: crm, data mining
Données de l'éditeur
Auteur: Konstantinos Tsiptsis; Antonios Chorianopoulos
Titre: Data Mining Techniques in CRM - Inside Customer Segmentation
Editeur: Wiley; John Wiley & Sons
372 Pages
Date de parution: 2011-08-24
Langue: Anglais
64,99 € (DE)
Not available (reason unspecified)
EA; E101; E-Book; Nonbooks, PBS / Mathematik/Wahrscheinlichkeitstheorie, Stochastik, Mathematische Statistik; Wahrscheinlichkeitsrechnung und Statistik; Business & Management; Business Statistics & Math; Computer Science; Customer Relationship Management; Data Mining; Data Mining Statistics; Database & Data Warehousing Technologies; Datenbanken u. Data Warehousing; Informatik; Statistics; Statistik; Wirtschaft u. Management; Wirtschaftsmathematik u. -statistik; Wirtschaftsmathematik u. -statistik; Datenbanken u. Data Warehousing; Data Mining; Data Mining; BB
Acknowledgements. 1. Data Mining in CRM. The CRM Strategy. What Can Data Mining Do? The Data Mining Methodology. Data Mining and Business Domain Expertise. Summary. 2. An Overview of Data Mining Techniques. Supervised Modeling. Unsupervised Modeling Techniques. Machine Learning/Artificial Intelligence vs. StatisticalTechniques. Summary. 3. Data Mining Techniques for Segmentation. Segmenting Customers with Data Mining Techniques. Principal Components Analysis. Clustering Techniques. Examining and Evaluating the Cluster Solution. Understanding the Clusters through Profiling. Selecting the Optimal Cluster Solution. Cluster Profiling and Scoring with Supervised Models. An Introduction to Decision Tree Models. Summary. 4. The Mining Data Mart. Designing the Mining Data Mart. The Time Frame Covered by the Mining Data Mart. The Mining Data Mart for Retail Banking. The Mining Data Mart for Mobile Telephony Consumer (Residential)Customers. The Mining Data Mart for Retailers. Summary. 5. Customer Segmentation. An Introduction to Customer Segmentation. Segmentation Types in Consumer Markets. Segmentation in Business Markets. A Guide for Behavioral Segmentation. Segmentation Management Strategy. A Guide for Value-Based Segmentation. Designing Differentiated Strategies for the Value Segments. Summary. 6. Segmentation Applications in Banking. Segmentation for Credit Card Holders. Segmentation in Retail Banking. The Marketing Process. Segmentation in Retail Banking; A Summary. 7. Segmentation Applications in Telecommunications. Mobile Telephony. The Fixed Telephony Case. Summary. 8. Segmentation for Retailers. Segmentation in the Retail Industry. The RFM Analysis. Grouping Customers According to the Products They Buy. Summary. Further Reading. Index.Autres livres qui pourraient ressembler au livre recherché:
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