2015, ISBN: 9781473973442

'This textbook stands out from others by combining multiple approaches to B2B marketing theory with up-to-date examples from practice. The inclusion of many international examples makes i… Plus…

'This textbook stands out from others by combining multiple approaches to B2B marketing theory with up-to-date examples from practice. The inclusion of many international examples makes it invaluable for faculty and students worldwide. It is a must read for students and a truly refreshing addition to any marketing course.' - Catherine Sutton-Brady, Associate Professor of Marketing, The University of Sydney Business School Taking in both European and US approaches to form a balanced, global-minded text and covering both the theory and practice of global business-to-business marketing, the new Fourth Edition: * Includes new coverage of digital and social media marketing in the B2B environment, to reflect online developments * Is updated to reflect the effects and impact of global changes such as the legally binding deal signed at the Paris Climate Conference (Dec. 2015) * Includes new 'scenario' boxes which provide reflective decision-based situations for students to think through, helping them prepare for futu<

ISBN: 9781473973442

Suitable for students taking B2B marketing modules, this title takes in both European and US approaches to form a balanced, globally minded text. It covers both the theory and practice of… Plus…

Suitable for students taking B2B marketing modules, this title takes in both European and US approaches to form a balanced, globally minded text. It covers both the theory and practice of global business-to-business marketing. It also includes coverage of digital and social media marketing in the b2b environment, to reflect online developments. Engelse Boeken Managementboeken Alle managementboeken Engelse Boeken > Managementboeken > Alle managementboeken Paperback<

ISBN: 9781473973442

Paperback, [PU: Sage Publications Ltd], Suitable for students taking B2B marketing modules, this title takes in both European and US approaches to form a balanced, globally minded text. I… Plus…

Paperback, [PU: Sage Publications Ltd], Suitable for students taking B2B marketing modules, this title takes in both European and US approaches to form a balanced, globally minded text. It covers both the theory and practice of global business-to-business marketing. It also includes coverage of digital and social media marketing in the b2b environment, to reflect online developments., Sales & Marketing<

2017, ISBN: 9781473973442

[ED: 4], 4th Revised edition, Softcover, Buch, [PU: SAGE Publications Ltd]