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Value Driven Product Planning and Systems Engineering - Livres de poche

2010, ISBN: 9781849966887

Engineers and scientists often need to sell an innovative idea for a new product or a new product improvement to top management. Sometimes their tendency is to focus on the 'WOW!' of the … Plus…

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Cook, Harry E. E.:

Value Driven Product Planning and Systems Engineering - Livres de poche

2010, ISBN: 9781849966887

Mitwirkende: Wissmann, Luke A. Springer, Taschenbuch, Auflage: Softcover reprint of hardcover 1st ed. 2007, 232 Seiten, Publiziert: 2010-10-13T00:00:01Z, Produktgruppe: Buch, 0.33 kg, Rec… Plus…

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Cook, Harry E. E.:
Value Driven Product Planning and Systems Engineering - Livres de poche

2010

ISBN: 9781849966887

Mitwirkende: Wissmann, Luke A. Springer, Taschenbuch, Auflage: Softcover reprint of hardcover 1st ed. 2007, 232 Seiten, Publiziert: 2010-10-13T00:00:01Z, Produktgruppe: Buch, 0.33 kg, Rec… Plus…

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Value Driven Product Planning and Systems Engineering - Livres de poche

ISBN: 9781849966887

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Value Driven Product Planning and Systems Engineering - Livres de poche

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Détails sur le livre
Value Driven Product Planning and Systems Engineering

Engineers and scientists often need to sell an innovative idea for a new product to top management. Those who occupy product planning positions also need to be constantly scanning ideas for improving value. The engineer as product planner must learn to think like its major competitor using customer value as a guide. This book provides essential support for engineers and scientists who are required to make realistic business cases for new product concepts.

Informations détaillées sur le livre - Value Driven Product Planning and Systems Engineering


EAN (ISBN-13): 9781849966887
ISBN (ISBN-10): 1849966885
Version reliée
Livre de poche
Date de parution: 2010
Editeur: Springer
231 Pages
Poids: 0,331 kg
Langue: eng/Englisch

Livre dans la base de données depuis 2011-10-20T18:27:58+02:00 (Zurich)
Page de détail modifiée en dernier sur 2023-12-09T15:02:40+01:00 (Zurich)
ISBN/EAN: 9781849966887

ISBN - Autres types d'écriture:
1-84996-688-5, 978-1-84996-688-7
Autres types d'écriture et termes associés:
Auteur du livre: wissmann, cook
Titre du livre: driven, value and plan


Données de l'éditeur

Auteur: Harry E. Cook; Luke A. Wissmann
Titre: Value Driven Product Planning and Systems Engineering
Editeur: Springer; Springer London
213 Pages
Date de parution: 2010-10-13
London; GB
Imprimé / Fabriqué en
Langue: Anglais
128,39 € (DE)
131,99 € (AT)
135,76 CHF (CH)
POD
XVIII, 213 p. 60 illus.

BC; Hardcover, Softcover / Technik/Maschinenbau, Fertigungstechnik; Konstruktion, Entwurf; Verstehen; Automobil; Customer Value; Engineering Economics; New Product Development; Product Planning; Trends; product development; systems engineering; Engineering Design; Automotive Engineering; Operations Management; Industrial Management; Machines, Tools, Processes; Fahrzeugbau; Management spezifischer Bereiche; Ingenieurswesen, Maschinenbau allgemein; Management und Managementtechniken; Fertigungstechnik und Ingenieurwesen; BB

Customer Value: A Key Financial Metric.- Assessing Value Using Surveys.- Analyzing Stated Choice Surveys.- Product Planning and Systems Engineering.- Value Speculation in a Stock’s Price.- Simulated Survey of Boston to Los Angeles Flights.- Analysis of a Multinomial Stated Choice Survey.- The Market for Hybrid and Diesel Mid-sized Sedans.- Revealed Values: Minivan Trends.- Effect of Market Dilution When Value Differs between Competitors.- Value of Interior Noise in a Luxury Automobile.- Quantifying the Trade-off between Acceleration Performance and Fuel Economy.- Value of Mustang Options.- Simulated Survey of Choice between Auto and Transit Bus Modes.- Assessing Relative Brand Value.- Value and Cost Benchmarking a Yogurt Market.
Provides support for professional engineers and researchers who are required to make realistic business cases for new innovative product concepts Includes supplementary material: sn.pub/extras Request lecturer material: sn.pub/lecturer-material

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