ISBN: 9783319173955
This volume includes the full proceedings from the 1996 Multicultural Marketing Conference presented by the Academy of Marketing Science (AMS) and Old Dominion University in Virginia Beac… Plus…
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ISBN: 3319173952
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ISBN: 9783319173955
; PDF; Business,Finance and Law > Business & management > Business strategy, Springer Berlin Heidelberg
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ISBN: 3319173952
Proceedings of the 1996 Multicultural Marketing Conference: ab 128.49 € Medien > Bücher > E-books
| eBook.de Nr. 24315409. Frais d'envoi, , DE. (EUR 0.00) Details... |
ISBN: 9783319173955
This volume includes the full proceedings from the 1996 Multicultural Marketing Conference presented by the Academy of Marketing Science (AMS) and Old Dominion University in Virginia Beac… Plus…
ISBN: 3319173952
Proceedings of the 1996 Multicultural Marketing Conference ab 128.49 € als pdf eBook: . Aus dem Bereich: eBooks, Wirtschaft, Medien > Bücher, Proceedings of the 1996 Multicultural Marketi… Plus…
2015
ISBN: 9783319173955
eBooks, eBook Download (PDF), 2015, [PU: Springer International Publishing], Springer International Publishing, 2015
ISBN: 9783319173955
; PDF; Business,Finance and Law > Business & management > Business strategy, Springer Berlin Heidelberg
ISBN: 3319173952
Proceedings of the 1996 Multicultural Marketing Conference: ab 128.49 € Medien > Bücher > E-books
Données bibliographiques du meilleur livre correspondant
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Informations détaillées sur le livre - Proceedings of the 1996 Multicultural Marketing Conference
EAN (ISBN-13): 9783319173955
ISBN (ISBN-10): 3319173952
Date de parution: 2015
Editeur: Springer International Publishing
Livre dans la base de données depuis 2015-10-04T12:36:02+02:00 (Zurich)
Page de détail modifiée en dernier sur 2022-09-02T07:16:32+02:00 (Zurich)
ISBN/EAN: 9783319173955
ISBN - Autres types d'écriture:
3-319-17395-2, 978-3-319-17395-5
Autres types d'écriture et termes associés:
Auteur du livre: watanabe
Titre du livre: marketing, 1996
Données de l'éditeur
Auteur: Pravat K. Choudhury
Titre: Developments in Marketing Science: Proceedings of the Academy of Marketing Science; Proceedings of the 1996 Multicultural Marketing Conference; Multicultural Marketing Conference 1996 Proceedings
Editeur: Springer; Springer International Publishing
389 Pages
Date de parution: 2015-05-19
Cham; CH
Langue: Anglais
149,79 € (DE)
154,00 € (AT)
177,00 CHF (CH)
Available
XV, 389 p.
EA; E107; eBook; Nonbooks, PBS / Wirtschaft/Werbung, Marketing; Marketing und Vertrieb; Verstehen; Academy of Marketing Science; Customer Behavior; Developments in Marketing Science; Marketing Research; Marketing Strategy; Multicultural Marketing; C; Marketing; Business Strategy and Leadership; Sales and Distribution; Business and Management; Strategisches Management; BB
Creating Brand Names: Strategic and International Considerations.- Consumer Behavior in East/West Cultures.- Intercultural Communication within Multinational Marketing Firms.- Antecedents of Marketing Adoption.- Empirical Investigation of the Determinants of Marketing Sarawak’s Heritage as a Tourist Destination.- Are Perceptions of Personal Selling the Same in Singapore as Those in the U.S.?.- Purchasing Decisions Among Black and White Families for Selected Products in Durham, North Carolina.- Psychological Influences on African American Compulsive Gambling Behavior.- Ethnicity and Lottery Ticket Purchase.- Ethnocentric Tendencies and Consumer Purchase Behavior in Central and Eastern Europe.- Cultural Differences in the Appreciation of Art Periods and Art Forms.- Consumers’ Perceptions of Uni- and Bi-National Products.- An Examination of the Impact of Closing Techniques and Buyer Gender on Attitude Toward the Salesperson.- Training Multicultural Sales Managers.- How Appealing are Sales Careers?.- Impact of Shortening International Product Life Cycle.- Religion: The Determining Factor in Constructing Global Marketing Strategies.- A Study of Employee Satisfaction with HMO Services at a Historically Black University.- Predictive Factors of Abortion Attitudes Between Whites and Blacks.- Health Care: A Competitive Environment.- Malaysian Consumers Attitudes and Purchases Toward Local vs. Foreign Made Products.- Wives’ Involvement and the Effects of Sex Role Orientation in Purchase Decisions by Families.- Consumer Attitudes Toward Advertising: Does Culture Matter?.- International Advertising: Using Hofstede’s (1980) Framework as a Basis for Standardization.Includes the full proceedings of the 1996 Multicultural Marketing Conference Offers quality research and insights in the field of multicultural marketing Includes contributions related to marketing strategy, marketing management and consumer behavior
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