Mairhofer, Martina:Hotels at Online Auctions
- Livres de poche 2008, ISBN: 9783639107364
[ED: Softcover], [PU: VDM Verlag Dr. Müller], The Internet has been found a powerful tool bringing
about many opportunities but also threats for nearly
every industry. The new and compl… Plus…
[ED: Softcover], [PU: VDM Verlag Dr. Müller], The Internet has been found a powerful tool bringing
about many opportunities but also threats for nearly
every industry. The new and complex variety of
online distribution channels that have emerged in
the last years poses a challenge for the tourism
industry. Moreover, the ability of handling and
choosing among them effectively has become a
critical success factor for hotels. The distribution
of services on online auction platforms, such as
eBay, is already utilised professionally in the
field of tourism. Low entry and exit barriers as
well as low distribution costs are major incentives
for using this distribution channel. Sales on a
larger scale, however, entail increased
administrative efforts. For this reason online
auction tools have been developed with the aim of
facilitating auction management for sellers. For
this study 1,074 auctions of Austrian accommodation
offers on eBay, being sold by 68 different hotels
from all over Austria, have been analysed in order
to identify the most important success factors for
selling hotel offers via this distribution channel.
2008. 108 S. 220 mm
Versandfertig in 6-10 Tagen, DE, [SC: 0.00], Neuware, gewerbliches Angebot, Offene Rechnung (Vorkasse vorbehalten)<
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Mairhofer, Martina:Hotels at Online Auctions / Offer Analysis of Austrian Hotels on Ebay / Martina Mairhofer / Taschenbuch / Englisch / VDM Verlag Dr. Müller / EAN 9783639107364
- Livres de poche ISBN: 9783639107364
[ED: Taschenbuch], [PU: VDM Verlag Dr. Müller], The Internet has been found a powerful tool bringing about many opportunities but also threats for nearly every industry. The new and compl… Plus…
[ED: Taschenbuch], [PU: VDM Verlag Dr. Müller], The Internet has been found a powerful tool bringing about many opportunities but also threats for nearly every industry. The new and complex variety of online distribution channels that have emerged in the last years poses a challenge for the tourism industry. Moreover, the ability of handling and choosing among them effectively has become a critical success factor for hotels. The distribution of services on online auction platforms, such as eBay, is already utilised professionally in the field of tourism. Low entry and exit barriers as well as low distribution costs are major incentives for using this distribution channel. Sales on a larger scale, however, entail increased administrative efforts. For this reason online auction tools have been developed with the aim of facilitating auction management for sellers. For this study 1,074 auctions of Austrian accommodation offers on eBay, being sold by 68 different hotels from all over Austria, have been analysed in order to identify..., DE, [SC: 0.00], Neuware, gewerbliches Angebot, 108, Banküberweisung, PayPal, [CT: Sonstiges / Sonstiges]<
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Hotels at Online Auctions Martina Mairhofer Author
- nouveau livreISBN: 9783639107364
The Internet has been found a powerful tool bringing about many opportunities but also threats for nearly every industry. The new and complex variety of online distribution channels that … Plus…
The Internet has been found a powerful tool bringing about many opportunities but also threats for nearly every industry. The new and complex variety of online distribution channels that have emerged in the last years poses a challenge for the tourism industry. Moreover, the ability of handling and choosing among them effectively has become a critical success factor for hotels. The distribution of services on online auction platforms, such as eBay, is already utilised professionally in the field of tourism. Low entry and exit barriers as well as low distribution costs are major incentives for using this distribution channel. Sales on a larger scale, however, entail increased administrative efforts. For this reason online auction tools have been developed with the aim of facilitating auction management for sellers. For this study 1,074 auctions of Austrian accommodation offers on eBay, being sold by 68 different hotels from all over Austria, have been analysed in order to identify the most important success factors for selling hotel offers via this distribution channel. Trade Books>Trade Paperback>Business>Business & Economics>Busn Profiles, VDM Verlag Core >1<
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Mairhofer, Martina:Hotels at Online Auctions: Offer Analysis of Austrian Hotels on Ebay
- Livres de poche 2008, ISBN: 9783639107364
VDM Verlag Dr. Müller, Taschenbuch, 108 Seiten, Publiziert: 2008-11-27T00:00:01Z, Produktgruppe: Buch, 0.16 kg, Recht, Kategorien, Bücher, Management, Business & Karriere, Marketing allge… Plus…
VDM Verlag Dr. Müller, Taschenbuch, 108 Seiten, Publiziert: 2008-11-27T00:00:01Z, Produktgruppe: Buch, 0.16 kg, Recht, Kategorien, Bücher, Management, Business & Karriere, Marketing allgemein, Marketing & Verkauf, Fremdsprachige Bücher, Featured Categories, Englische Bücher, 7c9a6c79-19ea-4dea-90da-d7d47042d341_2301, 7c9a6c79-19ea-4dea-90da-d7d47042d341_0, Arborist Merchandising Root, acc906d0-2585-4921-a56f-3ff277850936_4901, acc906d0-2585-4921-a56f-3ff277850936_0, Special Features Stores, Taschenbücher, acc906d0-2585-4921-a56f-3ff277850936_4201, VDM Verlag Dr. Müller, 2008<
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Mairhofer, Martina:Hotels at Online Auctions: Offer Analysis of Austrian Hotels on Ebay
- Livres de poche 2008, ISBN: 9783639107364
VDM Verlag Dr. Müller, Taschenbuch, 108 Seiten, Publiziert: 2008-11-27T00:00:01Z, Produktgruppe: Buch, 0.16 kg, Recht, Kategorien, Bücher, Management, Business & Karriere, Marketing allge… Plus…
VDM Verlag Dr. Müller, Taschenbuch, 108 Seiten, Publiziert: 2008-11-27T00:00:01Z, Produktgruppe: Buch, 0.16 kg, Recht, Kategorien, Bücher, Management, Business & Karriere, Marketing allgemein, Marketing & Verkauf, Fremdsprachige Bücher, Featured Categories, Englische Bücher, 7c9a6c79-19ea-4dea-90da-d7d47042d341_2301, 7c9a6c79-19ea-4dea-90da-d7d47042d341_0, Arborist Merchandising Root, acc906d0-2585-4921-a56f-3ff277850936_4901, acc906d0-2585-4921-a56f-3ff277850936_0, Special Features Stores, Taschenbücher, acc906d0-2585-4921-a56f-3ff277850936_4201, VDM Verlag Dr. Müller, 2008<
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