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Fundamental Success Factors for Online Shops: Market Research from the Consumer Perspective (Paperback) - Ralf Hossdorf
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Ralf Hossdorf:

Fundamental Success Factors for Online Shops: Market Research from the Consumer Perspective (Paperback) - Livres de poche

2012, ISBN: 3639420810

[EAN: 9783639420814], Neubuch, [PU: AV Akademikerverlag], Language: English . Brand New Book. Revision with unchanged content. German E-commerce is well-off; an average growth in revenue … Plus…

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Fundamental Success Factors for Online Shops - Livres de poche

2005, ISBN: 9783639420814

Paperback, [PU: AV Akademikerverlag], Revision with unchanged content. German E-commerce is well-off; an average growth in revenue of 17% in the first half of 2005 implies much better ma… Plus…

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Ralf Hossdorf:
Fundamental Success Factors for Online Shops: Market Research from the Consumer Perspective - Livres de poche

2012

ISBN: 3639420810

Paperback, [EAN: 9783639420814], AV Akademikerverlag, AV Akademikerverlag, Book, [PU: AV Akademikerverlag], 2012-05-31, AV Akademikerverlag, 268091, Accounting, 659892, Audits & Auditing,… Plus…

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Fundamental Success Factors for Online Shops: Market Research from the Consumer Perspective - Ralf Hossdorf
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Ralf Hossdorf:
Fundamental Success Factors for Online Shops: Market Research from the Consumer Perspective - Livres de poche

2012, ISBN: 3639420810

Paperback, [EAN: 9783639420814], AV Akademikerverlag, AV Akademikerverlag, Book, [PU: AV Akademikerverlag], 2012-05-31, AV Akademikerverlag, 268091, Accounting, 659892, Audits & Auditing,… Plus…

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Fundamental Success Factors for Online Shops: Market Research from the Consumer Perspective - Ralf Hossdorf
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Fundamental Success Factors for Online Shops: Market Research from the Consumer Perspective - Livres de poche

2012, ISBN: 3639420810

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Fundamental Success Factors for Online Shops
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ISBN:

9783639420814


Revision with unchanged content. German E-commerce is well-off; an average growth in revenue of 17% in the first half of 2005 implies much better market conditions than the traditional retail business has experienced. Nevertheless numerous online shops are struggling with increasing competition and shop shutdowns appear as frequent as openings. Consequently it is the objective of most online shops to motivate consumers to purchase. Due to the fact that many online shops fail to accomplish this objective, this study intends to investigate which characteristics online shops have to provide in order be chosen by consumers. To investigate this issue the author has conducted a survey with two research questions: - What characteristics of online shops are potential choice criteria from the consumer’s perspective? - Which choice criteria are the most fundamental success fact

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EAN (ISBN-13): 9783639420814
ISBN (ISBN-10): 3639420810
Livre de poche
Date de parution: 2012
Editeur: AV Akademikerverlag

Livre dans la base de données depuis 2014-03-21T22:05:40+01:00 (Zurich)
Page de détail modifiée en dernier sur 2018-02-27T15:47:45+01:00 (Zurich)
ISBN/EAN: 9783639420814

ISBN - Autres types d'écriture:
3-639-42081-0, 978-3-639-42081-4
Autres types d'écriture et termes associés:
Auteur du livre: hossdorf
Titre du livre: online shop

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