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Virtual online worlds - Enabling technologies to establish interwoven relationships to network constituents in an emerging virtual marketspace - Benjamin Bach

(*)

Benjamin Bach:
Virtual online worlds - Enabling technologies to establish interwoven relationships to network constituents in an emerging virtual marketspace - Livres de poche

2007, ISBN: 9783640204977

Master's Thesis from the year 2007 in the subject Business economics - Miscellaneous, grade: 1st, University of Lincoln (Faculty of Business & Law), course: International Marketing Strate… Plus…

Master's Thesis from the year 2007 in the subject Business economics - Miscellaneous, grade: 1st, University of Lincoln (Faculty of Business & Law), course: International Marketing Strategy, language: English, abstract: Purpose This dissertation analyses whether Second Life, as an emerging interactive online environment, provides marketers with the scope to establish interwoven relationships to network constituents, and highlights the importance and benefits arising from enabling technologies to business marketing operations. Design / Methodology / Approach The correlation to previous work was critically addressed with a focal point set on relationship, and e-marketing approaches and strategies, whilst highlighting the potential of an utilisation of virtual worlds / communities. The methodological approach was of an inductive philosophy by gathering information about Second Life from a corporate and an individual point of view. This took the form of a self-administered Internetmediated questionnaire, a semi-structured telephone interview and a participant observation. Findings Through a conceptual analysis of the virtual community of Second Life in terms of exploring reasons for participation and benefits received from an immersion into Second Life, the research study indicated that corporate involvement in this innovative environment can offer marketers with opportunities to establish relationships to existing and potential network constituents. Research Limitations / Implications This marketing research study identified limitations due to its topical nature, as the number of research publications is limited with regards to the momentum of Second Life¿s innovative virtual 3-D environment and hence, research in this arena is only just emerging and has not been empirically tested. The evolving virtual world environment along with the possible necessity for marketers to both establish a presence and demonstrate innovative marketing approaches to capture a tech-savvy audience, identify the implications for this dissertation. Bücher > Fremdsprachige Bücher > Englische Bücher 21.0 cm x 14.8 cm x 1.4 cm mm , GRIN, Taschenbuch, GRIN<

Orellfuessli.ch

Nr. A1006595772. Frais d'envoiLieferzeiten außerhalb der Schweiz 3 bis 21 Werktage, , in stock, zzgl. Versandkosten. (EUR 18.71)
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(*) Livre non disponible signifie que le livre est actuellement pas disponible à l'une des plates-formes associées nous recherche.

Virtual online worlds - Enabling technologies to establish interwoven relationships to network constituents in an emerging virtual marketspace

(*)

Virtual online worlds - Enabling technologies to establish interwoven relationships to network constituents in an emerging virtual marketspace - nouveau livre

2007, ISBN: 9783640204977

Master's Thesis from the year 2007 in the subject Business economics - Miscellaneous, grade: 1st, University of Lincoln (Faculty of Business & Law), course: International Marketing Strate… Plus…

Master's Thesis from the year 2007 in the subject Business economics - Miscellaneous, grade: 1st, University of Lincoln (Faculty of Business & Law), course: International Marketing Strategy, language: English, abstract: Purpose This dissertation analyses whether Second Life, as an emerging interactive online environment, provides marketers with the scope to establish interwoven relationships to network constituents, and highlights the importance and benefits arising from enabling technologies to business marketing operations. Design / Methodology / Approach The correlation to previous work was critically addressed with a focal point set on relationship, and e-marketing approaches and strategies, whilst highlighting the potential of an utilisation of virtual worlds / communities. The methodological approach was of an inductive philosophy by gathering information about Second Life from a corporate and an individual point of view. This took the form of a self-administered Internetmediated questionnaire, a semi-structured telephone interview and a participant observation. Findings Through a conceptual analysis of the virtual community of Second Life in terms of exploring reasons for participation and benefits received from an immersion into Second Life, the research study indicated that corporate involvement in this innovative environment can offer marketers with opportunities to establish relationships to existing and potential network constituents. Research Limitations / Implications This marketing research study identified limitations due to its topical nature, as the number of research publications is limited with regards to the momentum of Second Life¿s innovative virtual 3-D environment and hence, research in this arena is only just emerging and has not been empirically tested. The evolving virtual world environment along with the possible necessity for marketers to both establish a presence and demonstrate innovative marketing approaches to capture a tech-savvy audience, identify the implications for this dissertation. Buch 21.0 x 14.8 x 1.4 cm , GRIN, GRIN<

Thalia.de

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Virtual online worlds - Enabling technologies to establish interwoven relationships to network constituents in an emerging virtual marketspace - Benjamin Bach

(*)

Benjamin Bach:
Virtual online worlds - Enabling technologies to establish interwoven relationships to network constituents in an emerging virtual marketspace - Livres de poche

ISBN: 9783640204977

*Virtual online worlds - Enabling technologies to establish interwoven relationships to network constituents in an emerging virtual marketspace* - 3. Auflage / Taschenbuch für 52.95 € / A… Plus…

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Virtual Online Worlds-Enabling Technologies to Establish Interwoven Relationships to Network Constituents in an Emerging Virtual Marketspace - Bach, Benjamin

EXEMPLE

(*)

Bach, Benjamin:
Virtual Online Worlds-Enabling Technologies to Establish Interwoven Relationships to Network Constituents in an Emerging Virtual Marketspace - Livres de poche

2008, ISBN: 9783640204977

paperback, Access codes and supplements are not guaranteed with used items. May be an ex-library book., Gebraucht, guter Zustand, [PU: GRIN Verlag]

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Virtual online worlds - Enabling technologies to establish interwoven relationships to network constituents in an emerging virtual marketspace [Soft Cover ] - Bach, Benjamin

(*)

Bach, Benjamin:
Virtual online worlds - Enabling technologies to establish interwoven relationships to network constituents in an emerging virtual marketspace [Soft Cover ] - Livres de poche

2008, ISBN: 3640204972

[EAN: 9783640204977], Neubuch, [PU: GRIN Publishing], Books

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Virtual online worlds - Enabling technologies to establish interwoven relationships to network constituents in an emerging virtual marketspace - Benjamin Bach

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Benjamin Bach:

Virtual online worlds - Enabling technologies to establish interwoven relationships to network constituents in an emerging virtual marketspace - Livres de poche

2007, ISBN: 9783640204977

Master's Thesis from the year 2007 in the subject Business economics - Miscellaneous, grade: 1st, University of Lincoln (Faculty of Business & Law), course: International Marketing Strate… Plus…

Master's Thesis from the year 2007 in the subject Business economics - Miscellaneous, grade: 1st, University of Lincoln (Faculty of Business & Law), course: International Marketing Strategy, language: English, abstract: Purpose This dissertation analyses whether Second Life, as an emerging interactive online environment, provides marketers with the scope to establish interwoven relationships to network constituents, and highlights the importance and benefits arising from enabling technologies to business marketing operations. Design / Methodology / Approach The correlation to previous work was critically addressed with a focal point set on relationship, and e-marketing approaches and strategies, whilst highlighting the potential of an utilisation of virtual worlds / communities. The methodological approach was of an inductive philosophy by gathering information about Second Life from a corporate and an individual point of view. This took the form of a self-administered Internetmediated questionnaire, a semi-structured telephone interview and a participant observation. Findings Through a conceptual analysis of the virtual community of Second Life in terms of exploring reasons for participation and benefits received from an immersion into Second Life, the research study indicated that corporate involvement in this innovative environment can offer marketers with opportunities to establish relationships to existing and potential network constituents. Research Limitations / Implications This marketing research study identified limitations due to its topical nature, as the number of research publications is limited with regards to the momentum of Second Life¿s innovative virtual 3-D environment and hence, research in this arena is only just emerging and has not been empirically tested. The evolving virtual world environment along with the possible necessity for marketers to both establish a presence and demonstrate innovative marketing approaches to capture a tech-savvy audience, identify the implications for this dissertation. Bücher > Fremdsprachige Bücher > Englische Bücher 21.0 cm x 14.8 cm x 1.4 cm mm , GRIN, Taschenbuch, GRIN<

Nr. A1006595772. Frais d'envoiLieferzeiten außerhalb der Schweiz 3 bis 21 Werktage, , in stock, zzgl. Versandkosten. (EUR 18.71)

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Virtual online worlds - Enabling technologies to establish interwoven relationships to network constituents in an emerging virtual marketspace

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Virtual online worlds - Enabling technologies to establish interwoven relationships to network constituents in an emerging virtual marketspace - nouveau livre

2007, ISBN: 9783640204977

Master's Thesis from the year 2007 in the subject Business economics - Miscellaneous, grade: 1st, University of Lincoln (Faculty of Business & Law), course: International Marketing Strate… Plus…

Master's Thesis from the year 2007 in the subject Business economics - Miscellaneous, grade: 1st, University of Lincoln (Faculty of Business & Law), course: International Marketing Strategy, language: English, abstract: Purpose This dissertation analyses whether Second Life, as an emerging interactive online environment, provides marketers with the scope to establish interwoven relationships to network constituents, and highlights the importance and benefits arising from enabling technologies to business marketing operations. Design / Methodology / Approach The correlation to previous work was critically addressed with a focal point set on relationship, and e-marketing approaches and strategies, whilst highlighting the potential of an utilisation of virtual worlds / communities. The methodological approach was of an inductive philosophy by gathering information about Second Life from a corporate and an individual point of view. This took the form of a self-administered Internetmediated questionnaire, a semi-structured telephone interview and a participant observation. Findings Through a conceptual analysis of the virtual community of Second Life in terms of exploring reasons for participation and benefits received from an immersion into Second Life, the research study indicated that corporate involvement in this innovative environment can offer marketers with opportunities to establish relationships to existing and potential network constituents. Research Limitations / Implications This marketing research study identified limitations due to its topical nature, as the number of research publications is limited with regards to the momentum of Second Life¿s innovative virtual 3-D environment and hence, research in this arena is only just emerging and has not been empirically tested. The evolving virtual world environment along with the possible necessity for marketers to both establish a presence and demonstrate innovative marketing approaches to capture a tech-savvy audience, identify the implications for this dissertation. Buch 21.0 x 14.8 x 1.4 cm , GRIN, GRIN<

Nr. A1006595772. Frais d'envoi, , DE. (EUR 0.00)

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Virtual online worlds - Enabling technologies to establish interwoven relationships to network constituents in an emerging virtual marketspace - Benjamin Bach

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Benjamin Bach:
Virtual online worlds - Enabling technologies to establish interwoven relationships to network constituents in an emerging virtual marketspace - Livres de poche

ISBN: 9783640204977

*Virtual online worlds - Enabling technologies to establish interwoven relationships to network constituents in an emerging virtual marketspace* - 3. Auflage / Taschenbuch für 52.95 € / A… Plus…

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Bach, Benjamin:
Virtual Online Worlds-Enabling Technologies to Establish Interwoven Relationships to Network Constituents in an Emerging Virtual Marketspace - Livres de poche

2008, ISBN: 9783640204977

paperback, Access codes and supplements are not guaranteed with used items. May be an ex-library book., Gebraucht, guter Zustand, [PU: GRIN Verlag]

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Virtual online worlds - Enabling technologies to establish interwoven relationships to network constituents in an emerging virtual marketspace [Soft Cover ] - Bach, Benjamin

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Bach, Benjamin:
Virtual online worlds - Enabling technologies to establish interwoven relationships to network constituents in an emerging virtual marketspace [Soft Cover ] - Livres de poche

2008, ISBN: 3640204972

[EAN: 9783640204977], Neubuch, [PU: GRIN Publishing], Books

NEW BOOK. Frais d'envoi EUR 8.26 booksXpress, Freehold, NJ, U.S.A. [71410708] [Rating: 4 (von 5)]

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Virtual online worlds - Enabling technologies to establish interwoven relationships to network constituents in an emerging virtual marketspace

Auteur:	Benjamin Bach
Titre:	Virtual online worlds - Enabling technologies to establish interwoven relationships to network constituents in an emerging virtual marketspace
ISBN:	9783640204977

Master Thesis from the year 2007 in the subject Economics / Business, Miscellaneous, grade: 1st, University of Lincoln (Faculty of Business & Law), course: International Marketing Strategy, 150 entries in the bibliography, language: English, abstract: Purpose This dissertation analyses whether Second Life, as an emerging interactive online environment, provides marketers with the scope to establish interwoven relationships to network constituents, and highlights the importance and benefits arising from enabling technologies to business marketing operations. Design / Methodology / Approach The correlation to previous work was critically addressed with a focal point set on relationship, and e-marketing approaches and strategies, whilst highlighting the potential of an utilisation of virtual worlds / communities. The methodological approach was of an inductive philosophy by gathering information about Second Life from a corporate and an individual point of view. This took the form of a self-administered Internetmediated questionnaire, a semi-structured telephone interview and a participant observation. Findings Through a conceptual analysis of the virtual community of Second Life in terms of exploring reasons for participation and benefits received from an immersion into Second Life, the research study indicated that corporate involvement in this innovative environment can offer marketers with opportunities to establish relationships to existing and potential network constituents. Research Limitations / Implications This marketing research study identified limitations due to its topical nature, as the number of research publications is limited with regards to the momentum of Second Life's innovative virtual 3-D environment and hence, research in this arena is only just emerging and has not been empirically tested. The evolving virtual world environment along with the possible necessity for marketers to both establish a presence and demonstrate innovative marketing approaches to capture a tech-savvy audience, identify the implications for this dissertation.

Informations détaillées sur le livre - Virtual online worlds - Enabling technologies to establish interwoven relationships to network constituents in an emerging virtual marketspace

EAN (ISBN-13): 9783640204977
ISBN (ISBN-10): 3640204972
Version reliée
Livre de poche
Date de parution: 2008
Editeur: GRIN Verlag
188 Pages
Poids: 0,279 kg
Langue: eng/Englisch

Livre dans la base de données depuis 2008-11-27T15:04:38+01:00 (Zurich)
Page de détail modifiée en dernier sur 2023-10-08T05:03:57+02:00 (Zurich)
ISBN/EAN: 9783640204977

ISBN - Autres types d'écriture:
3-640-20497-2, 978-3-640-20497-7
Autres types d'écriture et termes associés:
Auteur du livre: bach
Titre du livre: virtual worlds, world relationships

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