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International Strategic Leadership: Case study of Benetton Group Olga Sokolowski Author

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International Strategic Leadership: Case study of Benetton Group Olga Sokolowski Author - nouveau livre

2010, ISBN: 9783640850112

Seminar paper from the year 2010 in the subject Business economics - Business Management, Corporate Governance, grade: 1,7, University of Applied Sciences Emden/Leer, language: English, a… Plus…

Seminar paper from the year 2010 in the subject Business economics - Business Management, Corporate Governance, grade: 1,7, University of Applied Sciences Emden/Leer, language: English, abstract: In times of globalisation, engineering progress and extremely aggressive competition as well as continuous growth of dynamic and complexity within business, strategic changes are crucial for organizational surviving. Consequently, organisations have to be permanently harmonized with their environments to react to external developments effectively and to form the business proactively so they are operated in timely.1 As an excellent example for global expansion by successful management of strategy changes, the Benetton Group is classified. Benetton is an Italian producer of high quality design clothing, which is active since the early 1960s. The company started as a family business and until today, the family of Benetton has the control over the firm. The company is not only famous for its high quality and sophisticated design, as it is known for its advertisement campaigns against racism, discrimination and ine-quality. In the 1980s, the Italian photographer Oliviero Toscani started to work for the Benet-ton Group as the designer for the marketing campaigns. Within several years, the advertise-ments of Benetton were not only about cloths, as the fight against racism and discrimination became almost more important than the clothing itself. The company did even change its name in order to express their fight against inequality in the world, into United Colors of Benetton.2 Major aim of this report is to clarify the essential importance of strategic change management on the basis the successful story of Benetton Group. The report contains several chapters that highlight the strategic changes of the company in the past and in the future, which gives infor-mation about the Benetton Group and shows the strengths and weaknesses of the company in comparison to the market. Thereby, chapter two contains information about the past and future strategic development of the company. Digital Content>E-books>Business>Management & Motivation>Mgt,Leadership, GRIN Verlag GmbH Digital >16<

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International Strategic Leadership: Case study of Benetton Group - Olga Sokolowski

(*)

Olga Sokolowski:
International Strategic Leadership: Case study of Benetton Group - nouveau livre

ISBN: 9783640850112

*International Strategic Leadership: Case study of Benetton Group* - 1. Auflage / epub eBook für 15.99 € / Aus dem Bereich: eBooks, Wirtschaft Medien > Bücher nein eBook als epub eBooks >… Plus…

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International Strategic Leadership: Case study of Benetton Group - Olga Sokolowski

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Olga Sokolowski:
International Strategic Leadership: Case study of Benetton Group - nouveau livre

ISBN: 9783640850112

International Strategic Leadership: Case study of Benetton Group ab 15.99 € als epub eBook: 1. Auflage. Aus dem Bereich: eBooks, Wirtschaft, Medien > Bücher nein eBook als epub eBooks > W… Plus…

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International Strategic Leadership: Case study of Benetton Group - Olga Sokolowski

(*)

Olga Sokolowski:
International Strategic Leadership: Case study of Benetton Group - nouveau livre

ISBN: 9783640850112

International Strategic Leadership: Case study of Benetton Group - 1. Auflage: ab 15.99 € eBooks > Wirtschaft GRIN Verlag eBook als epub, GRIN Verlag

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International Strategic Leadership: Case study of Benetton Group - Olga Sokolowski

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Olga Sokolowski:
International Strategic Leadership: Case study of Benetton Group - Première édition

2011, ISBN: 9783640850112

eBooks, eBook Download (EPUB,PDF), Auflage, [PU: GRIN Verlag], Seiten: 21, GRIN Verlag, 2011

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International Strategic Leadership: Case study of Benetton Group Olga Sokolowski Author - nouveau livre

2010, ISBN: 9783640850112

Seminar paper from the year 2010 in the subject Business economics - Business Management, Corporate Governance, grade: 1,7, University of Applied Sciences Emden/Leer, language: English, a… Plus…

Seminar paper from the year 2010 in the subject Business economics - Business Management, Corporate Governance, grade: 1,7, University of Applied Sciences Emden/Leer, language: English, abstract: In times of globalisation, engineering progress and extremely aggressive competition as well as continuous growth of dynamic and complexity within business, strategic changes are crucial for organizational surviving. Consequently, organisations have to be permanently harmonized with their environments to react to external developments effectively and to form the business proactively so they are operated in timely.1 As an excellent example for global expansion by successful management of strategy changes, the Benetton Group is classified. Benetton is an Italian producer of high quality design clothing, which is active since the early 1960s. The company started as a family business and until today, the family of Benetton has the control over the firm. The company is not only famous for its high quality and sophisticated design, as it is known for its advertisement campaigns against racism, discrimination and ine-quality. In the 1980s, the Italian photographer Oliviero Toscani started to work for the Benet-ton Group as the designer for the marketing campaigns. Within several years, the advertise-ments of Benetton were not only about cloths, as the fight against racism and discrimination became almost more important than the clothing itself. The company did even change its name in order to express their fight against inequality in the world, into United Colors of Benetton.2 Major aim of this report is to clarify the essential importance of strategic change management on the basis the successful story of Benetton Group. The report contains several chapters that highlight the strategic changes of the company in the past and in the future, which gives infor-mation about the Benetton Group and shows the strengths and weaknesses of the company in comparison to the market. Thereby, chapter two contains information about the past and future strategic development of the company. Digital Content>E-books>Business>Management & Motivation>Mgt,Leadership, GRIN Verlag GmbH Digital >16<

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International Strategic Leadership: Case study of Benetton Group - Olga Sokolowski

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Olga Sokolowski:

International Strategic Leadership: Case study of Benetton Group - nouveau livre

ISBN: 9783640850112

*International Strategic Leadership: Case study of Benetton Group* - 1. Auflage / epub eBook für 15.99 € / Aus dem Bereich: eBooks, Wirtschaft Medien > Bücher nein eBook als epub eBooks >… Plus…

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International Strategic Leadership: Case study of Benetton Group - nouveau livre

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International Strategic Leadership: Case study of Benetton Group - Olga Sokolowski

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Olga Sokolowski:
International Strategic Leadership: Case study of Benetton Group - nouveau livre

ISBN: 9783640850112

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Olga Sokolowski:
International Strategic Leadership: Case study of Benetton Group - Première édition

2011, ISBN: 9783640850112

eBooks, eBook Download (EPUB,PDF), Auflage, [PU: GRIN Verlag], Seiten: 21, GRIN Verlag, 2011

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International Strategic Leadership: Case study of Benetton Group Olga Sokolowski Author

Auteur:	Olga Sokolowski
Titre:	International Strategic Leadership: Case study of Benetton Group Olga Sokolowski Author
ISBN:	9783640850112

Informations détaillées sur le livre - International Strategic Leadership: Case study of Benetton Group Olga Sokolowski Author

EAN (ISBN-13): 9783640850112
ISBN (ISBN-10): 3640850114
Date de parution: 2011
Editeur: GRIN Verlag GmbH Digital >16

Livre dans la base de données depuis 2009-03-21T18:06:24+01:00 (Zurich)
Page de détail modifiée en dernier sur 2024-02-25T23:40:11+01:00 (Zurich)
ISBN/EAN: 9783640850112

ISBN - Autres types d'écriture:
3-640-85011-4, 978-3-640-85011-2
Autres types d'écriture et termes associés:
Auteur du livre: sokolowski, oliviero toscani
Titre du livre: sokolowski

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9783640850433 International Strategic Leadership: Case study of Benetton Group (Sokolowski, Olga)

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