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The Anonymous Elect : Market Research Through Online Access Panels - Andrei Postoaca
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Andrei Postoaca:

The Anonymous Elect : Market Research Through Online Access Panels - Livres de poche

2010, ISBN: 3642067069

[EAN: 9783642067068], Neubuch, [SC: 0.0], [PU: Springer Berlin Heidelberg], COMPUTER-MEDIATEDCOMMUNICATION; LAUNCH; MARKETRESEARCH; CESSPANEL; ONLINEMARKETRESEARCH; PANELCOMMUNICATION; PA… Plus…

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Andrei Postoaca:

The Anonymous Elect - Livres de poche

2010, ISBN: 3642067069

[EAN: 9783642067068], Neubuch, [PU: Springer Berlin Heidelberg], COMPUTER-MEDIATEDCOMMUNICATION LAUNCH MARKETRESEARCH CESSPANEL ONLINEMARKETRESEARCH PANELCOMMUNICATION PANELLIST COMMUNICA… Plus…

NEW BOOK. Frais d'envoiVersandkostenfrei. (EUR 0.00) moluna, Greven, Germany [73551232] [Rating: 4 (von 5)]
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Postoaca, Andrei:
The Anonymous Elect: Market Research Through Online Access Panels - Livres de poche

2010

ISBN: 9783642067068

Springer, Paperback, Auflage: Softcover reprint of hardcover 1st ed. 2006, 167 Seiten, Publiziert: 2010-02-12T00:00:01Z, Produktgruppe: Book, Hersteller-Nr.: Illustrations, 0.45 kg, Infor… Plus…

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Andrei Postoaca:
The Anonymous Elect: Market Research Through Online Access Panels - Livres de poche

2010, ISBN: 9783642067068

Edition reliée

Springer, 2010-11-09. Softcover reprint of hardcover 1. Paperback. Used:Good., Springer, 2010-11-09, 0

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The Anonymous Elect: Market Research Through Online Access Panels - Andrei Postoaca
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The Anonymous Elect: Market Research Through Online Access Panels - Livres de poche

2010, ISBN: 3642067069

[EAN: 9783642067068], Neubuch, [PU: Springer], Clean and crisp and new!, Books

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Détails sur le livre
The Anonymous Elect: Market Research Through Online Access Panels
Auteur:
Titre:
ISBN:

9783642067068


The Anonymous Elect is the book that restores market research to its original condition and bestows it its full interdisciplinary rights. It asks questions that address market researchers and sociologists as well as psychologists, linguists and specialists in marketing and communication: Is there a language of online panel communication? What does this language say about the relationship between the online researcher and the online respondent? To what extent has the online medium increased the self-awareness of today's respondents to research studies? A memorable experiment in writing, Andrei Postoaca's exploration of online access panels is a book about interviewing and being interviewed, addressing and being addressed. By shifting the two voices involved in the online panel communication, the author approaches market research not only by way of facts, figures and plain statistical evidence but also by way of interpretation of the rhetoric of the online surveying act.

Informations détaillées sur le livre - The Anonymous Elect: Market Research Through Online Access Panels


EAN (ISBN-13): 9783642067068
ISBN (ISBN-10): 3642067069
Version reliée
Livre de poche
Date de parution: 2010
Editeur: Springer
168 Pages
Poids: 0,264 kg
Langue: eng/Englisch

Livre dans la base de données depuis 2011-11-12T00:08:39+01:00 (Zurich)
Page de détail modifiée en dernier sur 2023-07-28T16:08:18+02:00 (Zurich)
ISBN/EAN: 9783642067068

ISBN - Autres types d'écriture:
3-642-06706-9, 978-3-642-06706-8
Autres types d'écriture et termes associés:
Titre du livre: anon, anonymous, access, panels

Données de l'éditeur

Auteur: Andrei Postoaca
Titre: The Anonymous Elect - Market Research Through Online Access Panels
Editeur: Springer; Springer Berlin
157 Pages
Date de parution: 2010-02-12
Berlin; Heidelberg; DE
Imprimé / Fabriqué en
Poids: 0,454 kg
Langue: Anglais
53,49 € (DE)
54,99 € (AT)
59,00 CHF (CH)
POD
X, 157 p.

BC; Marketing; Hardcover, Softcover / Wirtschaft/Werbung, Marketing; Marketing und Vertrieb; Verstehen; Computer-mediated communication; Launch; Market research; Online access panel; Online market research; Panel Communication; Panellist; communication; marketing; online; service-oriented computing; IT in Business; Social Sciences, general; Sociology, general; Marketing; IT in Business; Society; Sociology; Wirtschaftsmathematik und -informatik, IT-Management; Unternehmensanwendungen; Gesellschaft und Sozialwissenschaften; Soziologie; BB

To Panel or Not to Panel — What Is and What Is Not an Online Access Panel.- Bottling Communication: The Rhetoric of Online Interviewing.- Launching the Bottle: The Rhetoric of the Online Researcher.- Finding the Bottle: The Rhetoric of the Online Panellist.- Conclusions.

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