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The Social Web in the Hotel Industry by Nadine Chehimi Paperback | Indigo Chapters
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ISBN:

9783658045432


The social web is defined as the social part of the Internet that enables (personally unknown) people to socially interact with each other in order to cherish friendships and make new acquaintances. The social web's current significance exceeds this initial focus, by also encompassing corporate and commercial activities. Nadine Chehimi examines to what extent the social web influences the information process of German hotel guests. In addition to the presentation of the social web's development and current state of use, general and tourist information processes as well as the German hotel market are described. With the help of a standardized guest survey, the author presents the exact role the social web currently plays in the tourist information search.

Informations détaillées sur le livre - The Social Web in the Hotel Industry by Nadine Chehimi Paperback | Indigo Chapters


EAN (ISBN-13): 9783658045432
ISBN (ISBN-10): 3658045434
Livre de poche
Date de parution: 2013
Editeur: Nadine Chehimi

Livre dans la base de données depuis 2014-01-17T21:13:11+01:00 (Zurich)
Page de détail modifiée en dernier sur 2023-10-05T16:18:16+02:00 (Zurich)
ISBN/EAN: 9783658045432

ISBN - Autres types d'écriture:
3-658-04543-4, 978-3-658-04543-2
Autres types d'écriture et termes associés:
Auteur du livre: nadine, sales
Titre du livre: hot, social web, indus, the web, the process, the hotel book

Données de l'éditeur

Auteur: Nadine Chehimi
Titre: The Social Web in the Hotel Industry - The Impact of the Social Web on the Information Process of German Hotel Guests
Editeur: Springer Gabler; Springer Fachmedien Wiesbaden GmbH
183 Pages
Date de parution: 2013-12-16
Wiesbaden; DE
Imprimé / Fabriqué en
Poids: 2,753 kg
Langue: Anglais
53,49 € (DE)
54,99 € (AT)
59,00 CHF (CH)
POD
XXIV, 183 p. 79 illus.

BC; Business and Management, general; Hardcover, Softcover / Wirtschaft/Management; Betriebswirtschaft und Management; Verstehen; The German hotel market; The social web; Tourist information search; Marketing; Market Research/Competitive Intelligence; Business and Management; Marketing; Market Research and Competitive Intelligence; Marketing und Vertrieb; Marktforschung; EA

The social web is defined as the social part of the Internet that enables (personally unknown) people to socially interact with each other in order to cherish friendships and make new acquaintances. The social web’s current significance exceeds this initial focus, by also encompassing corporate and commercial activities. Nadine Chehimi examines to what extent the social web influences the information process of German hotel guests. In addition to the presentation of the social web’s development and current state of use, general and tourist information processes as well as the German hotel market are described. With the help of a standardized guest survey, the author presents the exact role the social web currently plays in the tourist information search.    ContentsThe social webTourist information searchThe German hotel market  Target GroupsLecturers and students of marketing, communication and tourismHoteliers and marketing specialists The AuthorNadine Chehimi is currently working as project manager for Customer Relationship Management for a hotel chain.

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