The recent development of a global telecommunication technology provides a new mechanism for companies to promote products and services. This modern electronic advertising concept is comm… Plus…
The recent development of a global telecommunication technology provides a new mechanism for companies to promote products and services. This modern electronic advertising concept is commercially known as mobile advertising. It offers an alternative approach to reach targeted customers more effectively and build a stronger and more personal relationship with them. Despite its remarkable opportunities claimed by many quarters, the attitude of Malaysian consumers towards mobile advertising must be comprehensively examined. A wise understanding is essential to ensure the effective use of this advertising in the future. This research analyzed the determinants of the consumers´ attitude based on three factors namely Advertisement Factors (Entertainment, Informativeness, Credibility, Irritation and Integrativeness), Media Factors (Relative Advantage, Complexity and Compatibility) and Purchase Factors (Products and Services, Price and Timing). The dimension of permission also included to understand its role between the attitude towards mobile advertising and consumers´ intention to purchase products and services via mobile advertising. Malaysian Consumers´ Attitude Towards Mobile Advertising Bücher > Fremdsprachige Bücher > Englische Bücher Taschenbuch 10.01.2014 Buch (fremdspr.), LAP Lambert Academic Publishing, .201<
Malaysian Consumers' Attitude Towards Mobile Advertising The recent development of a global telecommunication technology provides a new mechanism for companies to promote products and ser… Plus…
Malaysian Consumers' Attitude Towards Mobile Advertising The recent development of a global telecommunication technology provides a new mechanism for companies to promote products and services. This modern electronic advertising concept is commercially known as mobile advertising. It offers an alternative approach to reach targeted customers more effectively and build a stronger and more personal relationship with them. Despite its remarkable opportunities claimed by many quarters, the attitude of Malaysian consumers towards mobile advertising must be comprehensively examined. A wise understanding is essential to ensure the effective use of this advertising in the future. This research analyzed the determinants of the consumers' attitude based on three factors namely Advertisement Factors (Entertainment, Informativeness, Credibility, Irritation and Integrativeness), Media Factors (Relative Advantage, Complexity and Compatibility) and Purchase Factors (Products and Services, Price and Timing). The dimension of permission also included to understand its role between the attitude towards mobile advertising and consumers' intention to purchase products and services via mobile advertising. Bücher / Fremdsprachige Bücher / Englische Bücher 978-3-659-49419-2, LAP Lambert Academic Publishing<
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The recent development of a global telecommunication technology provides a new mechanism for companies to promote products and services. This modern electronic advertising concept is comm… Plus…
The recent development of a global telecommunication technology provides a new mechanism for companies to promote products and services. This modern electronic advertising concept is commercially known as mobile advertising. It offers an alternative approach to reach targeted customers more effectively and build a stronger and more personal relationship with them. Despite its remarkable opportunities claimed by many quarters, the attitude of Malaysian consumers towards mobile advertising must be comprehensively examined. A wise understanding is essential to ensure the effective use of this advertising in the future. This research analyzed the determinants of the consumers´ attitude based on three factors namely Advertisement Factors (Entertainment, Informativeness, Credibility, Irritation and Integrativeness), Media Factors (Relative Advantage, Complexity and Compatibility) and Purchase Factors (Products and Services, Price and Timing). The dimension of permission also included to understand its role between the attitude towards mobile advertising and consumers´ intention to purchase products and services via mobile advertising. Malaysian Consumers´ Attitude Towards Mobile Advertising Buch (fremdspr.) Bücher>Fremdsprachige Bücher>Englische Bücher, LAP LAMBERT Academic Publishing<
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No. 38506059. Frais d'envoi, Lieferbar in 2 - 3 Tage, DE. (EUR 0.00) Details...
(*) Livre non disponible signifie que le livre est actuellement pas disponible à l'une des plates-formes associées nous recherche.
The recent development of a global telecommunication technology provides a new mechanism for companies to promote products and services. This modern electronic advertising concept is comm… Plus…
The recent development of a global telecommunication technology provides a new mechanism for companies to promote products and services. This modern electronic advertising concept is commercially known as mobile advertising. It offers an alternative approach to reach targeted customers more effectively and build a stronger and more personal relationship with them. Despite its remarkable opportunities claimed by many quarters, the attitude of Malaysian consumers towards mobile advertising must be comprehensively examined. A wise understanding is essential to ensure the effective use of this advertising in the future. This research analyzed the determinants of the consumers´ attitude based on three factors namely Advertisement Factors (Entertainment, Informativeness, Credibility, Irritation and Integrativeness), Media Factors (Relative Advantage, Complexity and Compatibility) and Purchase Factors (Products and Services, Price and Timing). The dimension of permission also included to understand its role between the attitude towards mobile advertising and consumers´ intention to purchase products and services via mobile advertising. Malaysian Consumers´ Attitude Towards Mobile Advertising Buch (fremdspr.) Bücher>Fremdsprachige Bücher>Englische Bücher, LAP Lambert Academic Publishing<
Thalia.de
No. 38506059 Frais d'envoi, Versandfertig in 2 - 3 Tagen, DE (EUR 0.00) Details...
(*) Livre non disponible signifie que le livre est actuellement pas disponible à l'une des plates-formes associées nous recherche.
The recent development of a global telecommunication technology provides a new mechanism for companies to promote products and services. This modern electronic advertising concept is comm… Plus…
The recent development of a global telecommunication technology provides a new mechanism for companies to promote products and services. This modern electronic advertising concept is commercially known as mobile advertising. It offers an alternative approach to reach targeted customers more effectively and build a stronger and more personal relationship with them. Despite its remarkable opportunities claimed by many quarters, the attitude of Malaysian consumers towards mobile advertising must be comprehensively examined. A wise understanding is essential to ensure the effective use of this advertising in the future. This research analyzed the determinants of the consumers´ attitude based on three factors namely Advertisement Factors (Entertainment, Informativeness, Credibility, Irritation and Integrativeness), Media Factors (Relative Advantage, Complexity and Compatibility) and Purchase Factors (Products and Services, Price and Timing). The dimension of permission also included to understand its role between the attitude towards mobile advertising and consumers´ intention to purchase products and services via mobile advertising. Malaysian Consumers´ Attitude Towards Mobile Advertising Bücher > Fremdsprachige Bücher > Englische Bücher Taschenbuch 10.01.2014 Buch (fremdspr.), LAP Lambert Academic Publishing, .201<
Malaysian Consumers' Attitude Towards Mobile Advertising The recent development of a global telecommunication technology provides a new mechanism for companies to promote products and ser… Plus…
Malaysian Consumers' Attitude Towards Mobile Advertising The recent development of a global telecommunication technology provides a new mechanism for companies to promote products and services. This modern electronic advertising concept is commercially known as mobile advertising. It offers an alternative approach to reach targeted customers more effectively and build a stronger and more personal relationship with them. Despite its remarkable opportunities claimed by many quarters, the attitude of Malaysian consumers towards mobile advertising must be comprehensively examined. A wise understanding is essential to ensure the effective use of this advertising in the future. This research analyzed the determinants of the consumers' attitude based on three factors namely Advertisement Factors (Entertainment, Informativeness, Credibility, Irritation and Integrativeness), Media Factors (Relative Advantage, Complexity and Compatibility) and Purchase Factors (Products and Services, Price and Timing). The dimension of permission also included to understand its role between the attitude towards mobile advertising and consumers' intention to purchase products and services via mobile advertising. Bücher / Fremdsprachige Bücher / Englische Bücher 978-3-659-49419-2, LAP Lambert Academic Publishing<
- Nr. 38506059 Frais d'envoiBei Bestellungen innerhalb der Schweiz berechnen wir Fr. 3.50 Portokosten, Bestellungen ab EUR Fr. 75.00 sind frei. Die voraussichtliche Versanddauer liegt bei 1 bis 2 Werktagen., Versandfertig innert 6 - 9 Tagen, zzgl. Versandkosten, Livraison non-comprise
The recent development of a global telecommunication technology provides a new mechanism for companies to promote products and services. This modern electronic advertising concept is comm… Plus…
The recent development of a global telecommunication technology provides a new mechanism for companies to promote products and services. This modern electronic advertising concept is commercially known as mobile advertising. It offers an alternative approach to reach targeted customers more effectively and build a stronger and more personal relationship with them. Despite its remarkable opportunities claimed by many quarters, the attitude of Malaysian consumers towards mobile advertising must be comprehensively examined. A wise understanding is essential to ensure the effective use of this advertising in the future. This research analyzed the determinants of the consumers´ attitude based on three factors namely Advertisement Factors (Entertainment, Informativeness, Credibility, Irritation and Integrativeness), Media Factors (Relative Advantage, Complexity and Compatibility) and Purchase Factors (Products and Services, Price and Timing). The dimension of permission also included to understand its role between the attitude towards mobile advertising and consumers´ intention to purchase products and services via mobile advertising. Malaysian Consumers´ Attitude Towards Mobile Advertising Buch (fremdspr.) Bücher>Fremdsprachige Bücher>Englische Bücher, LAP LAMBERT Academic Publishing<
- No. 38506059. Frais d'envoi, Lieferbar in 2 - 3 Tage, DE. (EUR 0.00)
The recent development of a global telecommunication technology provides a new mechanism for companies to promote products and services. This modern electronic advertising concept is comm… Plus…
The recent development of a global telecommunication technology provides a new mechanism for companies to promote products and services. This modern electronic advertising concept is commercially known as mobile advertising. It offers an alternative approach to reach targeted customers more effectively and build a stronger and more personal relationship with them. Despite its remarkable opportunities claimed by many quarters, the attitude of Malaysian consumers towards mobile advertising must be comprehensively examined. A wise understanding is essential to ensure the effective use of this advertising in the future. This research analyzed the determinants of the consumers´ attitude based on three factors namely Advertisement Factors (Entertainment, Informativeness, Credibility, Irritation and Integrativeness), Media Factors (Relative Advantage, Complexity and Compatibility) and Purchase Factors (Products and Services, Price and Timing). The dimension of permission also included to understand its role between the attitude towards mobile advertising and consumers´ intention to purchase products and services via mobile advertising. Malaysian Consumers´ Attitude Towards Mobile Advertising Buch (fremdspr.) Bücher>Fremdsprachige Bücher>Englische Bücher, LAP Lambert Academic Publishing<
- No. 38506059 Frais d'envoi, Versandfertig in 2 - 3 Tagen, DE (EUR 0.00)
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Informations détaillées sur le livre - Malaysian Consumers´ Attitude Towards Mobile Advertising
EAN (ISBN-13): 9783659494192 ISBN (ISBN-10): 3659494194 Livre de poche Date de parution: 2014 Editeur: LAP LAMBERT Academic Publishing
Livre dans la base de données depuis 2014-10-10T09:39:15+02:00 (Zurich) Page de détail modifiée en dernier sur 2022-01-05T11:01:56+01:00 (Zurich) ISBN/EAN: 9783659494192
ISBN - Autres types d'écriture: 3-659-49419-4, 978-3-659-49419-2 Autres types d'écriture et termes associés: Auteur du livre: noor
