[EAN: 9783659552298], Neubuch, [PU: LAP LAMBERT Academic Publishing], nach der Bestellung gedruckt Neuware - Printed after ordering - The introduction of the Internet to the public has fo… Plus…
[EAN: 9783659552298], Neubuch, [PU: LAP LAMBERT Academic Publishing], nach der Bestellung gedruckt Neuware - Printed after ordering - The introduction of the Internet to the public has fostered instant communication, which has impacted consumers' media gathering habits. Social websites have flourished as they inform and connect people and organizations across the world. Social media marketing is the professional use of social websites such as Facebook for marketing purposes. This book examines the patterns and factors behind the decision to adopt social media marketing. The researcher conducted in-depth interviews with business professionals, and analyzed the results using thematic analysis. Everett Rogers' diffusion of innovations theory provides the theoretical framework for the research with social media marketing as the innovation. The participants identified that observability, relative advantage and complexity/simplicity were major factors for adopting social media marketing. The findings also indicated that college-educated Millennials who have previously created personal social media profiles are likely to adopt social media marketing for their organizations. 88 pp. Englisch, Books<
[EAN: 9783659552298], Neubuch, [PU: LAP LAMBERT Academic Publishing], nach der Bestellung gedruckt Neuware -The introduction of the Internet to the public has fostered instant communicati… Plus…
[EAN: 9783659552298], Neubuch, [PU: LAP LAMBERT Academic Publishing], nach der Bestellung gedruckt Neuware -The introduction of the Internet to the public has fostered instant communication, which has impacted consumers' media gathering habits. Social websites have flourished as they inform and connect people and organizations across the world. Social media marketing is the professional use of social websites such as Facebook for marketing purposes. This book examines the patterns and factors behind the decision to adopt social media marketing. The researcher conducted in-depth interviews with business professionals, and analyzed the results using thematic analysis. Everett Rogers' diffusion of innovations theory provides the theoretical framework for the research with social media marketing as the innovation. The participants identified that observability, relative advantage and complexity/simplicity were major factors for adopting social media marketing. The findings also indicated that college-educated Millennials who have previously created personal social media profiles are likely to adopt social media marketing for their organizations. 88 pp. Englisch, Books<
[EAN: 9783659552298], Neubuch, [PU: LAP LAMBERT Academic Publishing Mai 2014], This item is printed on demand - it takes 3-4 days longer - Neuware -The introduction of the Internet to the… Plus…
[EAN: 9783659552298], Neubuch, [PU: LAP LAMBERT Academic Publishing Mai 2014], This item is printed on demand - it takes 3-4 days longer - Neuware -The introduction of the Internet to the public has fostered instant communication, which has impacted consumers' media gathering habits. Social websites have flourished as they inform and connect people and organizations across the world. Social media marketing is the professional use of social websites such as Facebook for marketing purposes. This book examines the patterns and factors behind the decision to adopt social media marketing. The researcher conducted in-depth interviews with business professionals, and analyzed the results using thematic analysis. Everett Rogers' diffusion of innovations theory provides the theoretical framework for the research with social media marketing as the innovation. The participants identified that observability, relative advantage and complexity/simplicity were major factors for adopting social media marketing. The findings also indicated that college-educated Millennials who have previously created personal social media profiles are likely to adopt social media marketing for their organizations. 88 pp. Englisch, Books<
AbeBooks.de
BuchWeltWeit Inh. Ludwig Meier e.K., Bergisch Gladbach, Germany [57449362] [Rating: 5 (von 5)] NEW BOOK. Frais d'envoiVersandkostenfrei. (EUR 0.00) Details...
(*) Livre non disponible signifie que le livre est actuellement pas disponible à l'une des plates-formes associées nous recherche.
The introduction of the Internet to the public has fostered instant communication, which has impacted consumers' media gathering habits. Social websites have flourished as they inform and… Plus…
The introduction of the Internet to the public has fostered instant communication, which has impacted consumers' media gathering habits. Social websites have flourished as they inform and connect people and organizations across the world. Social media marketing is the professional use of social websites such as Facebook for marketing purposes. This book examines the patterns and factors behind the decision to adopt social media marketing. The researcher conducted in-depth interviews with business professionals, and analyzed the results using thematic analysis. Everett Rogers' diffusion of innovations theory provides the theoretical framework for the research with social media marketing as the innovation. The participants identified that observability, relative advantage and complexity/simplicity were major factors for adopting social media marketing. The findings also indicated that college-educated Millennials who have previously created personal social media profiles are likely to adopt social media marketing for their organizations. Trade Books>Trade Paperback>Social Sciences>Sociology>Sociology, LAP Lambert Academic Publishing Core >1<
BarnesandNoble.com
new in stock. Frais d'envoizzgl. Versandkosten., Livraison non-comprise Details...
(*) Livre non disponible signifie que le livre est actuellement pas disponible à l'une des plates-formes associées nous recherche.
[EAN: 9783659552298], Neubuch, [PU: LAP LAMBERT Academic Publishing], nach der Bestellung gedruckt Neuware - Printed after ordering - The introduction of the Internet to the public has fo… Plus…
[EAN: 9783659552298], Neubuch, [PU: LAP LAMBERT Academic Publishing], nach der Bestellung gedruckt Neuware - Printed after ordering - The introduction of the Internet to the public has fostered instant communication, which has impacted consumers' media gathering habits. Social websites have flourished as they inform and connect people and organizations across the world. Social media marketing is the professional use of social websites such as Facebook for marketing purposes. This book examines the patterns and factors behind the decision to adopt social media marketing. The researcher conducted in-depth interviews with business professionals, and analyzed the results using thematic analysis. Everett Rogers' diffusion of innovations theory provides the theoretical framework for the research with social media marketing as the innovation. The participants identified that observability, relative advantage and complexity/simplicity were major factors for adopting social media marketing. The findings also indicated that college-educated Millennials who have previously created personal social media profiles are likely to adopt social media marketing for their organizations. 88 pp. Englisch, Books<
[EAN: 9783659552298], Neubuch, [PU: LAP LAMBERT Academic Publishing], nach der Bestellung gedruckt Neuware -The introduction of the Internet to the public has fostered instant communicati… Plus…
[EAN: 9783659552298], Neubuch, [PU: LAP LAMBERT Academic Publishing], nach der Bestellung gedruckt Neuware -The introduction of the Internet to the public has fostered instant communication, which has impacted consumers' media gathering habits. Social websites have flourished as they inform and connect people and organizations across the world. Social media marketing is the professional use of social websites such as Facebook for marketing purposes. This book examines the patterns and factors behind the decision to adopt social media marketing. The researcher conducted in-depth interviews with business professionals, and analyzed the results using thematic analysis. Everett Rogers' diffusion of innovations theory provides the theoretical framework for the research with social media marketing as the innovation. The participants identified that observability, relative advantage and complexity/simplicity were major factors for adopting social media marketing. The findings also indicated that college-educated Millennials who have previously created personal social media profiles are likely to adopt social media marketing for their organizations. 88 pp. Englisch, Books<
[EAN: 9783659552298], Neubuch, [PU: LAP LAMBERT Academic Publishing Mai 2014], This item is printed on demand - it takes 3-4 days longer - Neuware -The introduction of the Internet to the… Plus…
[EAN: 9783659552298], Neubuch, [PU: LAP LAMBERT Academic Publishing Mai 2014], This item is printed on demand - it takes 3-4 days longer - Neuware -The introduction of the Internet to the public has fostered instant communication, which has impacted consumers' media gathering habits. Social websites have flourished as they inform and connect people and organizations across the world. Social media marketing is the professional use of social websites such as Facebook for marketing purposes. This book examines the patterns and factors behind the decision to adopt social media marketing. The researcher conducted in-depth interviews with business professionals, and analyzed the results using thematic analysis. Everett Rogers' diffusion of innovations theory provides the theoretical framework for the research with social media marketing as the innovation. The participants identified that observability, relative advantage and complexity/simplicity were major factors for adopting social media marketing. The findings also indicated that college-educated Millennials who have previously created personal social media profiles are likely to adopt social media marketing for their organizations. 88 pp. Englisch, Books<
NEW BOOK. Frais d'envoiVersandkostenfrei. (EUR 0.00) BuchWeltWeit Inh. Ludwig Meier e.K., Bergisch Gladbach, Germany [57449362] [Rating: 5 (von 5)]
The introduction of the Internet to the public has fostered instant communication, which has impacted consumers' media gathering habits. Social websites have flourished as they inform and… Plus…
The introduction of the Internet to the public has fostered instant communication, which has impacted consumers' media gathering habits. Social websites have flourished as they inform and connect people and organizations across the world. Social media marketing is the professional use of social websites such as Facebook for marketing purposes. This book examines the patterns and factors behind the decision to adopt social media marketing. The researcher conducted in-depth interviews with business professionals, and analyzed the results using thematic analysis. Everett Rogers' diffusion of innovations theory provides the theoretical framework for the research with social media marketing as the innovation. The participants identified that observability, relative advantage and complexity/simplicity were major factors for adopting social media marketing. The findings also indicated that college-educated Millennials who have previously created personal social media profiles are likely to adopt social media marketing for their organizations. Trade Books>Trade Paperback>Social Sciences>Sociology>Sociology, LAP Lambert Academic Publishing Core >1<
new in stock. Frais d'envoizzgl. Versandkosten., Livraison non-comprise
1Comme certaines plateformes ne transmettent pas les conditions d'expédition et que celles-ci peuvent dépendre du pays de livraison, du prix d'achat, du poids et de la taille de l'article, d'une éventuelle adhésion de la plateforme, d'une livraison directe par la plateforme ou via un prestataire tiers (Marketplace), etc. il est possible que les frais de livraison indiqués par eurolivre ne correspondent pas à ceux de la plateforme qui propose l'article.
Données bibliographiques du meilleur livre correspondant
Informations détaillées sur le livre - Social Media Marketing: Adopt or Not? Liana Moran Author
EAN (ISBN-13): 9783659552298 ISBN (ISBN-10): 3659552291 Version reliée Livre de poche Date de parution: 2014 Editeur: LAP Lambert Academic Publishing Core >1
Livre dans la base de données depuis 2014-10-10T09:44:37+02:00 (Zurich) Page de détail modifiée en dernier sur 2024-01-18T09:13:19+01:00 (Zurich) ISBN/EAN: 9783659552298
ISBN - Autres types d'écriture: 3-659-55229-1, 978-3-659-55229-8 Autres types d'écriture et termes associés: Auteur du livre: rogers Titre du livre: social media marketing
