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Dilip Mutum:

Marketing Cases from Emerging Markets - Livres de poche

2016, ISBN: 3662511231

[EAN: 9783662511237], Neubuch, [SC: 0.0], [PU: Springer Berlin Heidelberg], BRICS; DEVELOPINGCOUNTRIES; EMERGINGMARKETS; INTERNATIONALBUSINESS; INTERNATIONALMARKETING; MARKETINGSTRATEGY, … Plus…

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Dilip Mutum; Sanjit Kumar Roy; Eva Kipnis:

Marketing Cases from Emerging Markets - Livres de poche

ISBN: 9783662511237

Despite the fact that experts acknowledge the importance of the emerging markets, there is a dearth of real case studies specially focussed on marketing issues. This case study book addre… Plus…

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Marketing Cases From Emerging Markets - nouveau livre

ISBN: 9783662511237

Despite the fact that experts acknowledge the importance of the emerging markets, there is a dearth of real case studies specially focussed on marketing issues. This case study book addre… Plus…

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Dilip Mutum; Sanjit Kumar Roy; Eva Kipnis:
Marketing Cases from Emerging Markets - nouveau livre

ISBN: 9783662511237

Business and Management; Marketing; Emerging Markets/Globalization; Business Strategy/Leadership; Market Research/Competitive Intelligence BRICS, Developing countries, Emerging markets, I… Plus…

  - This book features case studies related to marketing and business contexts in emerging markets. These will help students understand the issues unique to these markets (including BRIC countries) and to understand the dynamics of these countries. Frais d'envoizzgl. Versandkosten., Livraison non-comprise
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Marketing Cases from Emerging Markets - Kipnis, Eva (Herausgeber); Mutum, Dilip (Herausgeber); Roy, Sanjit Kumar (Herausgeber)
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Kipnis, Eva (Herausgeber); Mutum, Dilip (Herausgeber); Roy, Sanjit Kumar (Herausgeber):
Marketing Cases from Emerging Markets - Livres de poche

2016, ISBN: 3662511231

Softcover reprint of the original 1st ed. 2014 Kartoniert / Broschiert Strategisches Management, Marketing und Vertrieb, BRICS; Developing Countries; International Business; Internation… Plus…

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Détails sur le livre
Marketing Cases From Emerging Markets
Auteur:
Titre:
ISBN:

9783662511237


Despite the fact that experts acknowledge the importance of the emerging markets, there is a dearth of real case studies specially focussed on marketing issues. This case study book addresses that need. It is also important and timely in providing a framework for instructors and researchers (both academic and industry) to understand the dynamics occurring in emerging markets. This book is composed of long and short real cases with varying complexity in different sectors including airlines, hotel, fashion, etc. These will cover issues which are unique to the emerging markets (including the BRIC countries) to understand the dynamics occurring in these countries. With its case studies, collection of questions, and real-life marketing examples, this book offers unique benefits to marketing students and educators across the world. A must-have for every marketing course module.​

Informations détaillées sur le livre - Marketing Cases From Emerging Markets


EAN (ISBN-13): 9783662511237
ISBN (ISBN-10): 3662511231
Livre de poche
Date de parution: 2016
Editeur: Springer Berlin

Livre dans la base de données depuis 2016-09-13T11:55:25+02:00 (Zurich)
Page de détail modifiée en dernier sur 2024-02-11T12:12:28+01:00 (Zurich)
ISBN/EAN: 9783662511237

ISBN - Autres types d'écriture:
3-662-51123-1, 978-3-662-51123-7
Autres types d'écriture et termes associés:
Auteur du livre: kipnis, dilip kumar roy
Titre du livre: marketing

Données de l'éditeur

Auteur: Dilip Mutum; Sanjit Kumar Roy; Eva Kipnis
Titre: Marketing Cases from Emerging Markets
Editeur: Springer; Springer Berlin
167 Pages
Date de parution: 2016-08-27
Berlin; Heidelberg; DE
Imprimé / Fabriqué en
Langue: Anglais
53,49 € (DE)
54,99 € (AT)
59,00 CHF (CH)
POD
IX, 167 p. 6 illus.

BC; Hardcover, Softcover / Wirtschaft/Werbung, Marketing; Marketing und Vertrieb; Verstehen; BRICS; Developing countries; Emerging markets; International business; International marketing; Marketing strategy; Marketing; Emerging Markets and Globalization; Business Strategy and Leadership; Market Research and Competitive Intelligence; Entwicklungsökonomie und Schwellenländer; Strategisches Management; Marktforschung; BB

Despite the fact that experts acknowledge the importance of the emerging markets, there is a dearth of real case studies specially focussed on marketing issues. This case study book addresses that need. It is also important and timely in providing a framework for instructors and researchers (both academic and industry) to understand the dynamics occurring in emerging markets. This book is composed of long and short real cases with varying complexity in different sectors including airlines, hotel, fashion, etc. These will cover issues which are unique to the emerging markets (including the BRIC countries) to understand the dynamics occurring in these countries. With its case studies, collection of questions, and real-life marketing examples, this book offers unique benefits to marketing students and educators across the world. A must-have for every marketing course module.
Unique case studies from emerging markets with up to date and relevant marketing issues Provides value-add to marketing teaching materials by using real case studies related to marketing and business contexts in emerging markets Each topic presents detailed case studies as well as short case studies suitable for both classroom discussions or for use in exams Inquisitive questions accompany each case study? to enable classroom discussions

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