ISBN: 9783834946553

The "Manual of International Marketing" provides a comprehensive insight into the real world of contemporary international marketing. Leading ex-perts from some of the most renown interna… Plus…

The "Manual of International Marketing" provides a comprehensive insight into the real world of contemporary international marketing. Leading ex-perts from some of the most renown international companies around offer their take on 38 key issues of modern-day marketing, covering fields such as Brand Value Management, International Brand Portfolio Management, Global Customer Interaction and Intercultural Marketing. Displayed in the newest Executive Science knowledge format, each chapter delivers both a precise model for its field and a hands-on management process that helps marketing managers, corporate executives and financial investors understand, implement and evaluate measures and strategies in today's and tomorrow's global marketing arena. Participating companies: BMW Group, Deutsche Lufthansa AG, eBay, Electronic Arts, Fujitsu Siemens Computers, MasterCard Europe, Masterfoods Inc., McDonald's Germany, Microsoft, PUMA AG, SAP AG, Siemens AG, Unilever, and other leading companies. Based on Executive Science methodology "This book has the mind, the heart and the guts you need to make a differ-ence." Benny Hermansson, IKEA "A must for leaders." Prof. Pierre Casse, Berlin School of Creative Leadership "An impressively effective setup of marketing knowledge that provides va-luable and comprehensive insights into the latest marketing strategies of leading international companies." Volker Schütz, Horizont The Editor: Thomas Heilmann is CEO of Scholz & Friends AG, one of Europe's leading marketing service agencies. He also serves as visiting professor for communication strategy at the University of Arts, Berlin. For further information see www.marketingmanual.org, Gabler Verlag<

ISBN: 9783834946553

Paperback, [PU: Gabler], Hands-on theoretical insights and practical guidelines for the most relevant topics in international marketing New trends in the fashion market dictate the need f… Plus…

Paperback, [PU: Gabler], Hands-on theoretical insights and practical guidelines for the most relevant topics in international marketing New trends in the fashion market dictate the need for a new approach. This book discusses such an approach, which must be a shorter cycle from conception to retail, as well as a shift from labor-intensive to technology- and knowledge-intensive manufacturing., Sales & Marketing<

ISBN: 9783834946553

Top executives in international marketing and marketing professors give hands-on theoretical insights and practical guidelines for the most relevant problems in international marketing. T… Plus…

Top executives in international marketing and marketing professors give hands-on theoretical insights and practical guidelines for the most relevant problems in international marketing. The book is structured by easily accessible marketing catchwords and contains one in-depth, compact article per catchword. Books List_Books<

2009, ISBN: 9783834946553

Softcover, PLEASE NOTE, WE DO NOT SHIP TO DENMARK. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Please note we cannot offer an expedited shipping service from… Plus…

Softcover, PLEASE NOTE, WE DO NOT SHIP TO DENMARK. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Please note we cannot offer an expedited shipping service from the UK., [PU: Gabler Verlag]<

2014, ISBN: 3834946559

[EAN: 9783834946553], Neubuch, [PU: Gabler Verlag 2014-03-31], Books