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RESPONSE STRATEGIES OF INCUMBENT FIRMS TO DISRUPTIVE INNOVATION - Piskunova, Olga
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RESPONSE STRATEGIES OF INCUMBENT FIRMS TO DISRUPTIVE INNOVATION - Livres de poche

2007, ISBN: 3836446987, Lieferbar binnen 4-6 Wochen Frais d'envoiVersandkostenfrei innerhalb der BRD

Internationaler Buchtitel. In englischer Sprache. Verlag: VDM Verlag, Paperback, 88 Seiten, L=240mm, B=170mm, H=5mm, Gew.=182gr, [GR: 17820 - HC/Wirtschaft/Allgemeines, Lexika, Geschichte… Plus…

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RESPONSE STRATEGIES OF INCUMBENT FIRMS TO DISRUPTIVE INNOVATION- A PERSPECTIVE FROM NON-INNOVATION RELATED RESEARCH FIELDS - Olga Piskunova
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RESPONSE STRATEGIES OF INCUMBENT FIRMS TO DISRUPTIVE INNOVATION- A PERSPECTIVE FROM NON-INNOVATION RELATED RESEARCH FIELDS - Livres de poche

ISBN: 3836446987

[SR: 5782851], Paperback, [EAN: 9783836446983], VDM Verlag Dr. Mueller e.K., VDM Verlag Dr. Mueller e.K., Book, [PU: VDM Verlag Dr. Mueller e.K.], VDM Verlag Dr. Mueller e.K., 268153, Eco… Plus…

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RESPONSE STRATEGIES OF INCUMBENT FIRMS TO DISRUPTIVE INNOVATION- A PERSPECTIVE FROM NON-INNOVATION RELATED RESEARCH FIELDS - Olga Piskunova
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Olga Piskunova:
RESPONSE STRATEGIES OF INCUMBENT FIRMS TO DISRUPTIVE INNOVATION- A PERSPECTIVE FROM NON-INNOVATION RELATED RESEARCH FIELDS - Livres de poche

ISBN: 3836446987

[SR: 5782851], Paperback, [EAN: 9783836446983], VDM Verlag Dr. Mueller e.K., VDM Verlag Dr. Mueller e.K., Book, [PU: VDM Verlag Dr. Mueller e.K.], VDM Verlag Dr. Mueller e.K., 268153, Eco… Plus…

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Olga Piskunova:
Response Strategies of Incumbent Firms to Disruptive Innovation- A Perspective from Non-Innovation Related Research Fields - Livres de poche

ISBN: 3836446987

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RESPONSE STRATEGIES OF INCUMBENT FIRMS TO DISRUPTIVE INNOVATION

Research on the phenomenon of innovation shows that companies with initially leading positions in the industry often fail when the competitive situation changes and entrants come to the market with disruptive innovations. This raises the important question of what incumbents should do in order to optimally encounter such a situation. Should an incumbent respond at all? Which type of response should it pursue? How could the preferred response be implemented most effectively in terms of structure and management? To answer these questions the author Olga Piskunova analyses the existing recommendations to incumbent firms faced with the disruptive innovation along the response strategy framework consisting of following steps: decision to respond, response formulation and choice, response implementation. She shows further how non-innovation related research streams, such as game theory, contagion theory, marketing, and diversi­fication research, could contribute to the disputable issues in the framework and fill some gaps. This book could be valuable for practitioners, as well as for scholars, researching the theoretical aspects of the phenomena of compe­tition and innovation.

Informations détaillées sur le livre - RESPONSE STRATEGIES OF INCUMBENT FIRMS TO DISRUPTIVE INNOVATION


EAN (ISBN-13): 9783836446983
ISBN (ISBN-10): 3836446987
Livre de poche
Date de parution: 2007
Editeur: VDM Verlag
88 Pages
Poids: 0,182 kg
Langue: eng/Englisch

Livre dans la base de données depuis 2007-12-23T17:15:56+01:00 (Zurich)
Page de détail modifiée en dernier sur 2013-11-20T10:36:15+01:00 (Zurich)
ISBN/EAN: 9783836446983

ISBN - Autres types d'écriture:
3-8364-4698-7, 978-3-8364-4698-3
Autres types d'écriture et termes associés:
Auteur du livre: olga
Titre du livre: field, research strategies, incumbent, response


Données de l'éditeur

Auteur: Olga Piskunova
Titre: Response Strategies of incumbent firms to dieruptive innovation - A perspective from non-innovation related research fields
Editeur: VDM Verlag Dr. Müller
88 Pages
Date de parution: 2007-11-19
Langue: Anglais
42,00 € (DE)
43,20 € (AT)
71,00 CHF (CH)
Not available (reason unspecified)

BC; PB; Hardcover, Softcover / Wirtschaft; Wirtschaftswissenschaft, Finanzen, Betriebswirtschaft und Management; Wirtschaft; diversification; Disruptive innovation; disruptive innovation theory; contagion theory; entrant; incumbent; response strategy; marketing; game theory


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9783639426090 Response Strategies of Incumbent Firms to Disruptive Innovation (Olga Piskunova)


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