2010, ISBN: 3838393554

[EAN: 9783838393551], Neubuch, [PU: LAP LAMBERT Academic Publishing], nach der Bestellung gedruckt Neuware - Printed after ordering - The social media are internet facilities where people… Plus…

[EAN: 9783838393551], Neubuch, [PU: LAP LAMBERT Academic Publishing], nach der Bestellung gedruckt Neuware - Printed after ordering - The social media are internet facilities where people can communicate and discuss through different websites or blogs. The social media has changed the world in many aspect and people are becoming more and more addicted to use these networks. People are fond of the social media because they can be social with a high number of individuals, both be real life friends, as well as strangers. Since the social media has grown to become so popular, companies have taken advantage of this as well. Their goal is to promote themselves through these networks as this can be very lucrative for the business. There are many different social media networks however this study will only be about Facebook. The aim of the study is to find out and describe how companies use Facebook for marketing purposes. An observation of how 34 fashion companies use Facebook for marketing purposes was carried out.Key words: The social media, Facebook, The promotional mix, Advertising, Sales promotions, Events and Experiences, PR and publicity, Personal Selling, Direct Marketing, WOM, Observation., Books<

ISBN: 9783838393551

The social media are internet facilities where people can communicate and discuss through different websites or blogs. The social media has changed the world in many aspect and people are… Plus…

The social media are internet facilities where people can communicate and discuss through different websites or blogs. The social media has changed the world in many aspect and people are becoming more and more addicted to use these networks. People are fond of the social media because they can be social with a high number of individuals, both be real life friends, as well as strangers. Since the social media has grown to become so popular, companies have taken advantage of this as well. Their goal is to promote themselves through these networks as this can be very lucrative for the business. There are many different social media networks however this study will only be about Facebook. The aim of the study is to find out and describe how companies use Facebook for marketing purposes. An observation of how 34 fashion companies use Facebook for marketing purposes was carried out.Key words: The social media, Facebook, The promotional mix, Advertising, Sales promotions, Events and Experiences, PR and publicity, Personal Selling, Direct Marketing, WOM, Observation. Trade Books>Trade Paperback>Business>Marketing>Marketing Strategies, LAP Lambert Academic Publishing Core >1<

2010, ISBN: 9783838393551

LAP LAMBERT Academic Publishing, Taschenbuch, 64 Seiten, Publiziert: 2010-08-06T00:00:01Z, Produktgruppe: Buch, 0.24 kg, Recht, Kategorien, Bücher, Management, Business & Karriere, Market… Plus…

LAP LAMBERT Academic Publishing, Taschenbuch, 64 Seiten, Publiziert: 2010-08-06T00:00:01Z, Produktgruppe: Buch, 0.24 kg, Recht, Kategorien, Bücher, Management, Business & Karriere, Marketing allgemein, Marketing & Verkauf, Taschenbücher, Fremdsprachige Bücher, Englische Bücher, LAP LAMBERT Academic Publishing, 2010<

2008, ISBN: 9783838393551

Softcover, New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Please note we cannot offer an expedited shipping service from the UK., [PU: LAP Lambert Academic Publ… Plus…

Softcover, New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Please note we cannot offer an expedited shipping service from the UK., [PU: LAP Lambert Academic Publishing]<

ISBN: 9783838393551

Paperback. New., 6