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MARKETING PRACTICE AND ITS IMPACT ON SALES - A case Study of National Lottery Administration of Ethiopia - Livres de poche

2010, ISBN: 9783838393902

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MARKETING PRACTICE AND ITS IMPACT ON SALES: A case Study of National Lottery Administration of Ethiopia - Livres de poche

2010

ISBN: 9783838393902

LAP LAMBERT Academic Publishing, Taschenbuch, 116 Seiten, Publiziert: 2010-08-12T00:00:01Z, Produktgruppe: Buch, 0.4 kg, Recht, Kategorien, Bücher, Management, Business & Karriere, Untern… Plus…

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MARKETING PRACTICE AND ITS IMPACT ON SALES A case Study of National Lottery Administration of Ethiopia - nouveau livre

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MARKETING PRACTICE AND ITS IMPACT ON SALES: A case Study of National Lottery Administration of Ethiopia
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ISBN:

9783838393902


Marketing is a highly pervasive discipline which tremendously affects business activities. The study is conducted with respect to "Marketing Practice and its Impact on Sales" particularly in light of lottery marketing. Impact of marketing mix elements, that is, product, price, promotion, and distribution in lottery marketing was assessed. The administration offers varieties of lotteries to the market which are issued at different times. The price the administration charges for the different types of products it offers to the market currently is rated to be fair by large number of respondents, but there are respondents who strongly believe the price need to be reduced so as to induce customers to buy it more frequently. Vendors play a crucial role in selling the administration's products as majority of customers buy lottery being influenced by their approach. Vendors serve as both salesperson and promotional means. Various promotional tools are being employed by the administration so as to communicate the products to the customers. The administration distributes its products mainly through its own branches and agents.

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EAN (ISBN-13): 9783838393902
ISBN (ISBN-10): 3838393902
Version reliée
Livre de poche
Date de parution: 2010
Editeur: LAP LAMBERT Academic Publishing

Livre dans la base de données depuis 2007-08-22T18:31:34+02:00 (Zurich)
Page de détail modifiée en dernier sur 2021-12-17T03:30:23+01:00 (Zurich)
ISBN/EAN: 9783838393902

ISBN - Autres types d'écriture:
3-8383-9390-2, 978-3-8383-9390-2
Autres types d'écriture et termes associés:
Titre du livre: marketing, lottery, ethiopia

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