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The Italian Apparel Market: new production and distribution trends - Paola Sinisgalli
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ISBN: 9783844322224

This paper analyzes the way consumer behavior has changed in relation to the production and distribution trends of the Italian apparel market. Frequently literature concerning the Italian… Plus…

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The Italian Apparel Market: new production and distribution trends: Has consumer behavior changed in relation to the production and distribution trends in the Italian apparel market? - livre d'occasion

ISBN: 9783844322224

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The Italian Apparel Market: new production and distribution trends - edition reliée, livre de poche

2011, ISBN: 9783844322224

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The Italian Apparel Market: new production and distribution trends: Has consumer behavior changed in relation to the production and distribution trends in the Italian apparel market?

This paper analyzes the way consumer behavior has changed in relation to the production and distribution trends of the Italian apparel market. Frequently literature concerning the Italian apparel market and, as a consequence, Italian fashion sustains that the whole sector of being in an economic and creative crisis. Is there really a crisis? What are the reasons that lie underneath this crisis? What kind of productive and distributive changes have occurred up to this present day in the Italian fashion sector? Have they affected consumer behavior? Are there new strategies that may be used to overcome the difficulties fashion companies have encountered? These themes were approached by utilizing a Consumer Culture Theory perspective which entailed the utilization of more sources to collect primary and secondary data. The emerging results of the research regard the existence of production-consumption cycles - generated by changes in productive and distributive trends - that characterize western society as well as rapid consumers' consumption tendencies.

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EAN (ISBN-13): 9783844322224
ISBN (ISBN-10): 3844322221
Version reliée
Livre de poche
Date de parution: 2011
Editeur: AV Akademikerverlag GmbH & Co. KG.

Livre dans la base de données depuis 2007-05-28T19:29:15+02:00 (Zurich)
Page de détail modifiée en dernier sur 2021-07-28T06:50:17+02:00 (Zurich)
ISBN/EAN: 9783844322224

ISBN - Autres types d'écriture:
3-8443-2222-1, 978-3-8443-2222-4
Autres types d'écriture et termes associés:
Auteur du livre: sinisgalli
Titre du livre: consumer behavior


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