ISBN: 9783899368260
Sponsorship has become an established tool within the marketing mix of many companies. A sponsorship can provide significant benefits for companies and brands, e. g. by increasing awarene… Plus…
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ISBN: 9783899368260
Sponsorship has become an established tool within the marketing mix of many companies. A sponsorship can provide significant benefits for companies and brands, e. g. by increasing awarene… Plus…
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2009, ISBN: 9783899368260
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2009, ISBN: 3899368266
Kartoniert / Broschiert, mit Schutzumschlag 11, [PU:Josef Eul Verlag GmbH; Eul, Josef, Verlag GmbH]
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2009, ISBN: 3899368266
Kartoniert / Broschiert, with dust cover 11, [PU:Josef Eul Verlag GmbH; Eul, Josef, Verlag GmbH]
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ISBN: 9783899368260
Sponsorship has become an established tool within the marketing mix of many companies. A sponsorship can provide significant benefits for companies and brands, e. g. by increasing awarene… Plus…
ISBN: 9783899368260
Sponsorship has become an established tool within the marketing mix of many companies. A sponsorship can provide significant benefits for companies and brands, e. g. by increasing awarene… Plus…
2009
ISBN: 9783899368260
[ED: Taschenbuch], [PU: Josef Eul Verlag], DE, [SC: 0.00], Neuware, gewerbliches Angebot, 210x148 mm, 64, [GW: 136g], 1, Banküberweisung, Offene Rechnung, Kreditkarte, PayPal, Offene Rech… Plus…
2009, ISBN: 3899368266
Kartoniert / Broschiert, mit Schutzumschlag 11, [PU:Josef Eul Verlag GmbH; Eul, Josef, Verlag GmbH]
2009, ISBN: 3899368266
Kartoniert / Broschiert, with dust cover 11, [PU:Josef Eul Verlag GmbH; Eul, Josef, Verlag GmbH]
Données bibliographiques du meilleur livre correspondant
Informations détaillées sur le livre - Music Sponsorship at a Turning Point Angela Hund-Gïschel Author
EAN (ISBN-13): 9783899368260
ISBN (ISBN-10): 3899368266
Livre de poche
Date de parution: 2009
Editeur: Josef Eul Verlag Gmbh Core >1
84 Pages
Poids: 0,136 kg
Langue: eng/Englisch
Livre dans la base de données depuis 2009-10-14T13:25:16+02:00 (Zurich)
Page de détail modifiée en dernier sur 2024-04-10T17:18:09+02:00 (Zurich)
ISBN/EAN: 9783899368260
ISBN - Autres types d'écriture:
3-89936-826-6, 978-3-89936-826-0
Autres types d'écriture et termes associés:
Auteur du livre: hund, gãschel, goeschel, göschel
Titre du livre: turning point, sponsors, sponsorship marketing, kooperationen, hund
Données de l'éditeur
Auteur: Angela Hund-Göschel
Titre: Marketing und Kooperationen; Music Sponsorship at a Turning Point
Editeur: Josef Eul Verlag
64 Pages
Date de parution: 2009-08-04
Poids: 0,136 kg
Langue: Anglais
37,00 € (DE)
38,10 € (AT)
61,50 CHF (CH)
Not available, publisher indicates OP
BC; PB; Hardcover, Softcover / Wirtschaft/Werbung, Marketing; Betriebswirtschaft und Management; Marketing Mix; Music Sponsorship; Sponsorship
Sponsorship has become an established tool within the marketing mix of many companies. A sponsorship can provide significant benefits for companies and brands, e. g. by increasing awareness and generating image transfers and thereby activating (potential) customers and multipliers. In Germany, a large number of companies have experiences as a sponsor and dedicate a substantial share of their communication budget to sponsorships – often primarily in the sports market. However, recent developments like numerous doping scandals caused a shift of public interest in favour of other areas, e. g. culture. And since the latter market continuously gains relevance and is being covered by media, it has become more attractive for sponsors, too. Within the cultural area, music plays a central role in western cultures and has the potential to grow even further. Due to fast spreading new technologies like the Internet and the overall digitalisation, music has become accessible practically everywhere and for everyone. At the same time, the structure of the music industry, the roles of market participants as well as existing business models are subject to drastic changes. In conjunction with the increasing variety of potential music sponsoring measures, the present development provides new chances and risks for sponsors. This work examines how companies can take advantage of the latest developments within the music industry regarding sponsorship. Thereto the markets of music and sponsorship are analysed and relevant opportunities and threats for (potential) sponsors on the music market are derived. Based on the findings, strategic advice is given for companies considering sponsoring activities in the “music industry 2.0”.< pour archiver...