2015, ISBN: 9789351505518

Strategic Brand Management provides fresh insight into the field of marketing and elaborates how to create powerful brands. 'Globalization' and 'technology' are two mega forces that drive… Plus…

Strategic Brand Management provides fresh insight into the field of marketing and elaborates how to create powerful brands. 'Globalization' and 'technology' are two mega forces that drive the world. The second edition captures these developments and their effect on the companies covered in the book. The first edition dealt with three leading B2B corporate brands of India-the Tata Group, L&T, and Infosys. The second edition describes the leadership changes in the Tata Group and Infosys, and the challenges faced by these three brands. Indian B2B brands are yet to become global B2B brands. The purpose of this book is to motivate the marketers deeply entrenched in B2B marketing to unleash the underleveraged power of brand to create competitive advantages for growth. Buch (fremdspr.) SAGE Response Taschenbuch, SAGE Response, 02.11.2015, SAGE Response, 2015<

2015, ISBN: 9789351505518

Strategic Brand Management provides fresh insight into the field of marketing and elaborates how to create powerful brands. 'Globalization' and 'technology' are two mega forces that drive… Plus…

Strategic Brand Management provides fresh insight into the field of marketing and elaborates how to create powerful brands. 'Globalization' and 'technology' are two mega forces that drive the world. The second edition captures these developments and their effect on the companies covered in the book. The first edition dealt with three leading B2B corporate brands of India-the Tata Group, L&T, and Infosys. The second edition describes the leadership changes in the Tata Group and Infosys, and the challenges faced by these three brands. Indian B2B brands are yet to become global B2B brands. The purpose of this book is to motivate the marketers deeply entrenched in B2B marketing to unleash the underleveraged power of brand to create competitive advantages for growth. Buch (fremdspr.) SAGE Response Taschenbuch, SAGE Response, 02.11.2015, SAGE Response, 2015<

ISBN: 9789351505518

This book aims to uncover the hidden and unexploited power of leveraging from the concept of brand and brand building for B2B marketers. It focuses on the need of B2B marketing from the p… Plus…

This book aims to uncover the hidden and unexploited power of leveraging from the concept of brand and brand building for B2B marketers. It focuses on the need of B2B marketing from the point of view of Indian markets and economic conditions at home. With extensive discussions on the three most respected corporate brands in India—Tata, Larsen & Toubro and Infosys—the author demonstrates how these companies have created value through brands and how their branding initiatives are benchmarks in their journey to success. Trade Books>Trade Paperback>Business>Management>Mgt,Leadership, SAGE Publications Core >1<

ISBN: 9789351505518

Paperback, [PU: Sage Publications India Pvt Ltd], This book uncovers the hidden power of brand and brand building for B2B marketers, Sales & Marketing

ISBN: 9789351505518

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