2014, ISBN: 9781446273722
This comprehensive yet concise text covers both the theory and practice of business-to-business (B2B) marketing from a European perspective in a globalised world. New to this edition: Mo… Plus…
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ISBN: 9781446273722
This comprehensive yet concise text covers both the theory and practice of business-to-business (B2B) marketing from a European perspective in a globalised world. New to this edition: Mor… Plus…
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2014, ISBN: 9781446273722
[PU: SAGE PUBN], 385 Seiten Gebundene Ausgabe, Größe: 18.8 x 2.5 x 22.9 cm Gepflegter, sauberer Zustand. 3. Auflage. 24622391/2 Altersfreigabe FSK ab 0 Jahre, DE, [SC: 9.90], gebraucht; s… Plus…
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2014, ISBN: 9781446273722
[PU: SAGE PUBN], 385 Seiten Gebundene Ausgabe, Größe: 18.8 x 2.5 x 22.9 cm Gepflegter, sauberer Zustand. 3. Auflage. 24622391/2 Altersfreigabe FSK ab 0 Jahre, DE, [SC: 0.00], gebraucht; s… Plus…
booklooker.de |
2014, ISBN: 9781446273722
003 385 Seiten Gebundene Ausgabe, Größe: 18.8 x 2.5 x 22.9 cm Gepflegter, sauberer Zustand. 3. Auflage. 24622391/2 Versandkostenfreie Lieferung, [PU:SAGE PUBN,]
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2014, ISBN: 9781446273722
This comprehensive yet concise text covers both the theory and practice of business-to-business (B2B) marketing from a European perspective in a globalised world. New to this edition: Mo… Plus…
Ross Brennan & Louise Canning & Raymond McDowell:
Business-To-Business Marketing - edition reliée, livre de pocheISBN: 9781446273722
This comprehensive yet concise text covers both the theory and practice of business-to-business (B2B) marketing from a European perspective in a globalised world. New to this edition: Mor… Plus…
2014
ISBN: 9781446273722
[PU: SAGE PUBN], 385 Seiten Gebundene Ausgabe, Größe: 18.8 x 2.5 x 22.9 cm Gepflegter, sauberer Zustand. 3. Auflage. 24622391/2 Altersfreigabe FSK ab 0 Jahre, DE, [SC: 9.90], gebraucht; s… Plus…
2014, ISBN: 9781446273722
[PU: SAGE PUBN], 385 Seiten Gebundene Ausgabe, Größe: 18.8 x 2.5 x 22.9 cm Gepflegter, sauberer Zustand. 3. Auflage. 24622391/2 Altersfreigabe FSK ab 0 Jahre, DE, [SC: 0.00], gebraucht; s… Plus…
2014, ISBN: 9781446273722
003 385 Seiten Gebundene Ausgabe, Größe: 18.8 x 2.5 x 22.9 cm Gepflegter, sauberer Zustand. 3. Auflage. 24622391/2 Versandkostenfreie Lieferung, [PU:SAGE PUBN,]
Données bibliographiques du meilleur livre correspondant
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This comprehensive yet concise text covers both the theory and practice of business-to-business (B2B) marketing from a European perspective in a globalised world.
New to this edition:
More coverage of digital marketing and social media in relation to B2B More coverage of issues relating to sustainability and corporate social responsibility More visual features and an update of the ‘B2B Snapshots’ New international examples and case studies including Zara, eBay, DHL, LinkedIn, and the horsemeat scandalThis new edition also includes more extensive online resources including full lecturer materials with new exam questions and further materials for students including video links, further case studies, a quiz and open access links to relevant SAGE journal articles per chapter.
The text is relevant to all students taking a university module in B2B marketing at undergraduate or postgraduate levels. It will also be relevant to researchers and practitioners in the area of B2B marketing.
Electronic inspection copies are available for instructors.
Informations détaillées sur le livre - Business-To-Business Marketing
EAN (ISBN-13): 9781446273722
ISBN (ISBN-10): 1446273725
Version reliée
Livre de poche
Date de parution: 2014
Editeur: SAGE PUBN
Livre dans la base de données depuis 2014-05-20T09:38:42+02:00 (Zurich)
Page de détail modifiée en dernier sur 2023-12-04T15:34:48+01:00 (Zurich)
ISBN/EAN: 9781446273722
ISBN - Autres types d'écriture:
1-4462-7372-5, 978-1-4462-7372-2
Autres types d'écriture et termes associés:
Auteur du livre: louis ray, ross, mcdowell, brennan
Titre du livre: business business marketing, best business business, mark
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