2014, ISBN: 9780747814474

Few cars have achieved the iconic status of Volkswagen’s classic and much-loved Beetle – yet its origins are intertwined with the dark days of Nazism. This book looks at those origins, at… Plus…

Few cars have achieved the iconic status of Volkswagen’s classic and much-loved Beetle – yet its origins are intertwined with the dark days of Nazism. This book looks at those origins, at the marque’s initial post-war rescue by the British and the effect of early VW Director General Heinz Nordhoff’s forward-looking desire to perfect one model rather than spread the company’s talent over a range of designs, at the impact of radical-minded advertising campaigns and at the Beetle’s never-to-be-beaten production record for a single model of nearly 22 million cars. Bringing the reader right up to the present day, marque expert Richard A. Copping recounts the Beetle’s story in a lively and authoritative manner guaranteed to delight devotee and casual browser alike. Books Richard Copping|Paperback|Bloomsbury Publishing PLC|10/09/2014, Bloomsbury Publishing PLC<

ISBN: 9780747814474

[ED: Taschenbuch], [PU: Shire Publications Ltd], Neuware - Few if any cars have achieved the iconic status of Volkswagen's classic, much-loved Beetle. With origins in Nazi Germany, it was… Plus…

[ED: Taschenbuch], [PU: Shire Publications Ltd], Neuware - Few if any cars have achieved the iconic status of Volkswagen's classic, much-loved Beetle. With origins in Nazi Germany, it was rescued post-war by the British and enjoyed a meteoric rise in the late 60s. Volkswagen's Director General, Heinz Nordhoff created a Beetle with the intention to perfect one model of the 'people's car' which would endure. And it did with nearly 22 million cars sold worldwide. Author Richard Copping recounts the Beetle's colorful story including the essential role played by legendary maverick ad agency Doyle Dane Bernbach who created the 'Think Small' campaign., DE, [SC: 2.40], Neuware, gewerbliches Angebot, 210 x 149 x 5 mm, [GW: 367g], Banküberweisung, Offene Rechnung, Kreditkarte, PayPal, Offene Rechnung (Vorkasse vorbehalten), Internationaler Versand<

ISBN: 9780747814474

Paperback, [PU: Bloomsbury Publishing PLC], Few cars have achieved the iconic status of Volkswagen's classic and much-loved Beetle - yet its origins are intertwined with the dark days of … Plus…

Paperback, [PU: Bloomsbury Publishing PLC], Few cars have achieved the iconic status of Volkswagen's classic and much-loved Beetle - yet its origins are intertwined with the dark days of Nazism. This book looks at those origins, at the marque's initial post-war rescue by the British., Motor Cars<

2014, ISBN: 9780747814474

Buch, Softcover, [PU: Shire Publications], Shire Publications, 2014